"MARKETING MYOPIA" MYOPIA (adapted from Mintzberg‚ 1994:279-281) In 1960‚ Theodore Levitt‚ a marketing professor at the Harvard Business School‚ published a celebrated article entitled "Marketing Myopia." It is difficult to find a manager or planner who does not know the theme‚ even if he or she has never read the article.The basic point was that firms should define themselves in terms of broad industry orientation—"underlying generic need" in the words of Kotler and Singh (1981:39)—rather than
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Henry Fayol 1. Who was Henry Fayol? Henry Fayol established several principles about management. He thought that management was not only a word‚ it was a science that should be studied. Believing in his management principles he wrote a book‚ describing each of them and teaching how to apply them. He believed that management was an important part in organizations. Even though‚ when the word administration in his book was translated into English and read around the world‚ into management‚ people
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Henry David Thoreau spent much time studying nature and applying those studies to the human condition. His Transcendentalist ideas shone through in his writings and his life. In “Economy” he asks‚ “Why has man rooted himself thus firmly in the earth‚ but that he may rise in the same proportion into the heavens above” (Thoreau 58). He asks this question in response to man’s ever increasing need to have more than the basic necessities of life. In other words‚ if we have warmth‚ food‚ water‚ and clothing
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To be completed by Student: Module code: Name of module: CP51035 MANAGEMENT IN ENERGY AND NATURAL RESOURCES INDUSTRIES Title of paper CRITICALLY ANALYZE THE ROLE OF BOARD OF DIRECTORS AND SENIOR MANAGEMENT IN MANAGING ENTERPRISE RISK IN AN ENERGY COMPANY Student no: 130021015 To be completed by Staff: - FEEDBACK for student Highly satisfactory Satisfactory Requires development Comment Structure ⱱ Analysis ⱱ Very good effort for critical approach‚ good focus
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influence behaviour of others. It is also defined as the capacity to influence a group towards the realization of a goal. Leaders are required to develop future visions‚ and to motivate the organizational members to want to achieve the visions. According to Keith Davis‚ “Leadership is the ability to persuade others to seek defined objectives enthusiastically. It is the human factor which binds a group together and motivates it towards goals.” Characteristics of Leadership 1. It is a inter-personal
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Revolution of the 19th Century had paved the way to the development of organized systematic approaches to management. One of the most influential contributors to the management theory is Henry Fayol. He was the first management theorist who used the term ‘administration’. His theory is generally understood as administrative management theory or Fayolism. In his theory‚ he focused on the top-level management and managers’ actions‚ divided the activities of an organization into 6 groups and identified 6 managerial
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The Changing Role of HR Management University of Phoenix Human Resources Management The Changing Role of HR Management For years‚ businesses relied on personnel departments for the management of their employees. The primary concerns of the personnel departments included attendance records‚ benefits‚ and salary. Therefore‚ the personnel departments did not consider the importance of contributions a company’s employees made to the business. These contributions included such things as diversity
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their Sunday school teachers. The first role of the classroom teacher towards the learner is to assess the behavior of the students; to develop their knowledge and enhance skills; to create a good relationship as students and teachers; and to mold their students into a distinctive character by teaching good manners and right conduct. They are also the one who implements rule and regulations to organize and maintain the orderliness of his students‚ to be the role model of the class and to show the passion
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skills of the Management accountant but there has been massive changed in the business environment and this raised a lot of criticism. Although the skills of the management accountant have had to change in the past number of years‚ the traditional skills have become less central yet remain still important. A broader range of skills‚ not all purely accountancy related‚ have come into the skills portfolio of a management accountant. Yasin et Al 2005 presents the new skills of the management account as
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The Changing Role of Human Resources Management The ever-changing roles within human resources management (HRM)‚ in response to trends‚ are from a dynamic environment and the importance of HRM. Every changing organization has a need for a HRM to respond and implement changes. The organizations driven by e-business and technology need to be ready to respond and adapt to the environmental changes and should focus on satisfying the company’s customer needs. In this role‚ the HRM contributes
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