G N G B P . 6 E Q U I 0 M A A A1 /I 9 9 • R A N D 5 – 1 0 T Y PEKKA TUOMINEN Managing Brand Equity ABSTRACT The purpose of this study is to discuss and elaborate the main issues encountered in managing brand equity. In order to achieve this purpose‚ we first analyse the concept of brand equity; second‚ we provide a comprehensive framework for managing brand equity; and finally‚ we distinguish different ways to leverage and measure brand equity. The concept of brand equity emerged in the early
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Managing change in the workplace To begin the critical analysis of how a change of event in the work place reflects upon‚ not only the management of the change process but also the impact that change can have upon the organisation and the quality of the service provided. Firstly it may be worth nothing the definition of ‘change’ is quoted in Webster’s English Dictionary as …. “Change (transitive verb) to make different‚ to alter; to transform; to exchange; to put fresh clothes on. (2006
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1.0 Introduction Part of Managing and Leading for Sports Performance Module is to complete an Assessment relating to the following task: “Tasked with Managing and Leading an inner city East London project designed to help develop local children who are gifted and talented in a range of sports”. The children are part of a group of youngsters where some are from dysfunctional backgrounds and some are from affluent families. Some of these children have behavioral problems‚ authority and respect
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Managing Classroom Behavior Managing classroom behavior can be a difficult task‚ especially if you have a child who is always causing disturbances. Once you have identified that there is a problem‚ you should ask yourself six simple questions. The first question asked is whether the problem is a result of inappropriate curriculum or teaching strategies. As teachers we have a tendency to overlook the fact that what and how we teach can contribute directly to our students behavioral problems
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employees as creative thinkers and understanding their work motivation is an integral part of the strategic process of creative management. Creativity can mean anything from inventing a new product or design‚ to developing a new approach to an old way of thinking. Managerial intervention plays an important role in developing the creative processes of the creative worker‚ whether supporting a personal break through‚ or encouraging the creative worker to express their ideas more often. Such interaction
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Managing China’s Float Why do you think the Chinese government originally pegged the value of the Yuan against the U.S. dollar? What were the benefits of doing this for China? What were the costs? Over the last decade‚ many foreign firms have invested in China and used their Chinese factories to produce goods for export. If the Yuan is allowed to float freely against the U.S. dollar on the foreign exchange markets and appreciates in value‚ how might this affect the fortunes of those
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Chapter 16 | Hiring and Managing Employees #1) It was announced in January 2003 that the current managing director of the Indian subsidiary of Tel-Comm-Tek (TCT) would resign within a month. TCT immediately began searching for a replacement based upon the following preferences: desire to promote from within‚ selection from a mix of nationals‚ and an emphasis on international experience. A selection committee was chosen to nominate the new managing director for TCT India and the following six
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Managing Virtual Teams 1. Introduction Virtual teams have emerged to mitigate the challenges of managing teams that are distributed across different regions‚ and are a sustainable component of global business. A project manager managing a virtual team would have to integrate communication strategies‚ project management techniques including human and social processes in order to support the team‚ (Kimball‚ 1997). The author is a project manager assigned to lead a virtual team of 300
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Coping Strategies For Managing Stress Stress‚ is defined as a person ’s adaptive response to a stimulus that places excessive psychological or physical demands on a person. Stress manifests itself differently from person to person. A stressful situation for one person could very well be tolerable to a person of substantial hardiness and optimism. Many people incorrectly assume that a susceptibility to stress is a sign of personal weakness or cause for embarrassment‚ but stress affects everyone
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Managing Organizational Change Zaid Mulki AWR‚ 1 Business Administration Spring 2010 Page Contents Abstract 3 1. Introduction 4 2. Definition of Organization Change 5 3. Types of Organizational Change 5 3.1. Strategic Change 5 3.2. Structural Change 6 3.3. Technological Change 7 3.4. Behavioral Change 8 4. Change Process 9 4.1. Kurt Lewin 9 4.2. The Change Implementation Model 10 5. Obstacles to Change. 11 6. Managing Change 12 6.1. Commitment 12 6.2
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