Research Paper “Brand recall of car manufacturing companies (in India)” INTRODUCTION While automobiles were introduced to India in the late 1890 ’s‚ the manufacturing industry only took off after independence in 1947. The protectionist economic policies of the government gave rise in the 1950 ’s to the Hindustan Motors Ambassador‚ which is still ubiquitous in the roads and highways of India. Hindustan Motors and a few smaller manufacturers such as Premier Automobiles‚ TATA Motors‚ Bajaj
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Brand Antecedents of true BrAnd LoyALty Jooyoung Kim‚ Jon d. Morris‚ and Joffre swait ABSTRACT: We examine a model of six latent constructs and propose that true brand loyalty can be explained as a result of five distinct antecedents: brand credibility‚ affective brand conviction‚ cognitive brand conviction‚ attitude strength‚ and brand commitment. Data from experimental conditions with manipulations of eight product classes and two involvement levels lend support for the proposed model‚ demonstrating
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History has proven that democratization around the world has occurred in stages. Samuel P. Huntington breaks these stages into three waves‚ with the final wave being the current wave. The third wave of democratization began in 1975 with Portugal’s transition. The vast majority of the countries that democratized during this time were transformed from a one-party system‚ a military regime or a personal dictatorship. These undemocratic regimes were characterized by "patronage‚ nepotism‚ cronyism and corruption
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Demographic transition The Demographic Transition is a model created by Warren Thompson an American Demographer in 1929‚ and the model was designed in 4 stages (1 being low growth-4 being low growth also). The model is applied to every country in the world showing birth and death rates with natural increase. Stage 1 is a stage that no longer any country is in thanks to the agricultural revolution which occurred between 8000 B.C. through 1750 A.D. During stage one a country experiences very high
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Contents I. Introduction 2 II. Brand 1. Definition of Brand 3 2. What Makes a Brand Great 4 3. Brand as a Business Asset 6 III. Global brand 1. Globalization and Brand 7 2. Brand Building Focus on the Brand Identity 7 IV. Building Brand with Brand Advertising 1. Building Brand – The Role of Sponsorship 10 2. Building Brand – The Role of Web 13 3. Building Brand – The Role of Media Advertising 14 V. Conclusion 15
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The transition metals are placed in the centre of the periodic table‚ between groups 2 and 3. They are generally hard and dense‚ and less reactive than the alkali metals. Iron‚ copper‚ silver and gold are important transition metals. The transition metals: overview The elements in the centre of the periodic table‚ between groups 2 and 3‚ are called the transition metals. Most of the commonly used metals are there‚ including iron‚ copper‚ silver and gold The transition metals Common properties
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Beliefs of Brands Many universities students and high school students keep pursuing famous brands. From clothes to mobile phones‚ even study articles like electronic dictionaries and pens‚ they are inclined to buy famous as well. This phenomenon has aroused wide attention. One of reasons or the main reason is that brands provide us with beliefs‚ provide people good trust‚ and provide the good feeling. A brand indeed provides us with beliefs‚ usually a good brand gives people a good trust‚ and
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Demographic Transition Theory In Sociology there are numerous theories that we use to explain‚ analyze and define populations‚ one of these theories being the Demographic Transition Theory‚ developed primarily by Warren Thompson of Sweden. This theory was initially used to trace the transition of European society’s population from primitive communism to nineteenth century capitalism it dealt with demographic and social change throughout the European historical landscape. According to Jackson
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Consumer Perceptions of Store Brands Presented By: Chris Frimel Jeffrey Fox L. Renee Graves Dustin Huffman Introduction Consumer perception heavily influences consumption and spending behavior. As consumers search for ways to stretch their tight budgets‚ many factors motivate these behaviors. Such factors include loyalty‚ convenience‚ quality‚ quantity‚ usages‚ product placement‚ and many others. Of these factors‚ price‚ quality‚ and convenience are most sought after when consumers
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There was complete silence all around; the only thing audible was my rapid heartbeat. I had tripped and ruined my first and probably my last stage performance... Dancing had always been my passion but I could never muster the courage to perform on stage. It was only in seventh grade‚ on my mother’s behest that I decided to take part in the school annual talent show. After weeks of practicing and sleepless nights the final day arrived. Seeing such a huge audience was quite an intimidating sight
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