Akshada Kunnul & Priyanshi Kothari Fashion Management Final assignment- Business plan and Management process Lecturer- Samiksha Gandhi Submission date: 30th November 2013 Executive Summary This report is a study of management process for a retailing company - BillieBlush – that was launched in February 2010. The 1‚750 sq. feet store is located in Juhu‚ Mumbai‚ India where it caters to kids wear between the ages of 2-10. With the concept of fast fashion and short lead times‚ the company
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HBS CASE: The Fashion Chanel 1. Insights from the consumer and market data : Most of current viewers are females 34-53 years old. The fashion channel should target 18-34 years old female that is highly valued demographic group‚ to reach premium CPM (cost per impression‚ advertising pricing unit). Both competitors Lifetime and CNN channels were achieving notable ratings. The clusters that most engage in fashion and most likely to have interest in TFC contents is Fashionistas and planners/shoppers
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FASHION MARKETING PROMOTION INTRODUCTION: The culture of Arab world and the western world is far more different. The religion‚ life style‚ language‚ values and norms everything is different. For Arabs‚ family is the center of their life and they give very much importance to their religion. Their males are the dominant authority in homes and women are restricted to the house chores and looking after of the family. Whereas the west world is totally different. For them family is important but not
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Alycia Griffin Professor Michael Bedsole English 101 16 September 2012 Fashion Junkie Every company wants to have fresh ideas for their ad campaigns‚ to draw in their audience. Sisley attempted to draw the consumer in using an advertisement that depicted two women participating in illicit behaviors. The advertisement may have been considered humorous‚ had it not been so vulgar. Sisley’s attempt at reeling the consumer in resulted in an effect that definitely caught the eyes of their targeted
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FASHION HUB EXECUTIVE SUMMARY Introduction Nowadays‚ bags were treated as a fashion accessories and necessities. Bag manufacturing industry is vastly influenced by fashion trends. Tastes of consumer are always looking for something new. Bags are adorned with embellishment of hardware accessories like metal studs‚ tassels‚ buckles‚ zips‚ beads‚ embroidery‚ ribbons‚ etc. The adornment is fashion driven and the “bling’ value increases or decreases with changing taste of people The Company Fashion
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application of design and aesthetics or natural beauty to clothing and accessories. Fashion design is influenced by cultural and social latitudes‚ and has varied over time and place. Fashion designers work in a number of ways in designing clothing and accessories such as bracelets and necklace‚ because of the time required to bring a garment onto the market‚ must at times anticipate changing consumer tastes. Fashion designers attempt to design clothes which are functional as well as aesthetically
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leading countries when it comes to fashion! Milan & Rome are Italy’s main fashion capitals. In 2009 Milan was nominated the true fashion capital of the world! Fashion is almost a national passion! Think Italian fashion and the names Armani‚ Versace‚ Prada‚ Gucci‚ Dolce & Gabbana and Valentino come to mind. Women as well as men in Italy take their fashion very seriously. Both Italian women & men are known all over the world for their impeccable fashion sense! Being well groomed and having
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What are the Core Skills and Attributes Required to be a Successful Fashion Buyer? Craig Weighman ABSTRACT This study was carried out in order to explore the role of the fashion buyer and generate a greater understanding whilst also developing informed and insightful opinions on the key attributes required in becoming a successful fashion buyer in industry. The main findings were that the fashion industry is a highly competitive market place as much reliant on business flair and intuition as
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“Basic English”. Unit: “Clothes/Fashion/Style”. Theme: “Fashion victims”. Problem: Factors that make people buy things they don’t need. Factors that make people to look ordinary‚ like anybody else. Idea of the project: If someone wants to change the world by buying clothes it doesn’t work. It’s better to change his/her personality to be in harmony with others. While trying to be fashionable‚ people loose themselves and become fashion addicted (so called “fashion victims”). It’s better to dress
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Diploma in Fashion Design Principles of Fashion Unit 2 Diploma in Fashion Design Unit 2 Principles of Fashion On successful completion of this unit the learner will be able to: Explain how the elements of fashion appeal influence the purchaser Describe the classification of clothing according to their use and types Explain factors which affect the decision to buy in fashion Describe the process of the product development in fashion industry Explain the main areas of fashion wear
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