2. Individual Level M-PESA’s initial individual level business model focused on the person-to-person transfers‚ but it has grown to include person-to-business and business to business transactions. The former transaction‚ person to person‚ is for facilitating individual’s access to financial services like mobile money transfer and the latter is for mobile payment involving business. Person to Business (P2B) and Business to Business (B2B) M-PESA has evolved into a payment platform that lets businesses
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Three main strategic goals for H&M for the next five years would be linked with profitability‚ competition and technological leadership. H&M has reported a rise in sales and profits and sales for the three months to 31st of August. Net profit for the third quarter of 2009 rose 4.1% to 3.46bn Swedish crowns from 3.33bn crowns last year. Sales‚ excluding sales tax‚ increased by 13% to 23.6bn crowns. So first LTO is to maintain financial stability H&M has achieved. H&M plans to increase sales revenues
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Marquis M. Converse is an entrepreneur‚ founder of Converse. About Converse Converse origins of the company date back to 1908 when Marquis M. Converse opened the factory in Massachusetts called Converse Rubber Shoe Company. The factory initially produced only rubber soles for all types of footwear since 1915‚ however‚ focused on the production of tennis shoes from her and moved smoothly to produce shoes for basketball. And here starts writing legend. Year 1917‚ the year he saw the light of day Converse
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Tangibles (Physical appearance) At the first glance‚ H&M has a simple and clear design. (Appendix A) In the shop‚ different products are classified into different categories and there are clear directional signs which are easy for customers to find out what they need. (Appendix B) Also‚ the price tags are explicit and detailed for customers to understand. (Appendix C) Besides‚ the fitting rooms are located next to the cashiers which bring convenience to customers allowing them to pay right away
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on its understanding of customer‚ a company develops its marketing mix. Marketing creation of customer interest and retention of customers if this can be done at a profit. H&M spends a hefty 4 percent of revenue on marketing as valuable investment. At current sale level‚ the chain is the largest apparel retailer in Europe. H&M is not just a store chain; it is a money-making machine. The marketing orientation vs production orientation Marketing orientation companies focus on customer needs like
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Question 1 Hennes and Mauritz (H&M) is a fast-fashion global leader in the fashion industry. Hence‚ to have a holistic sustainable development point of view‚ we will examine and address the Marco-environment by looking at PESTEL analysis framework. The competitive forces within the fashion industry will also be revealed throughout the Porter Five Forces Model. PESTEL ANALYSIS Case Evidence Positive (Opportunities) Neutral Negative (Threats) POLITICAL factors: Critical observation faced from
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1. About H&M (1) H&M history -H & M Hennes & Mauritz AB comprises five different independent brands – H&M‚ COS‚ Monki‚ Weekday and Cheap Monday. The H&M Group has a total of approximately 2‚700 stores all over the world. -From a single womenswear store in 1947 to a global company offering fashion for the whole family and their home‚ under the brand names of H&M‚ COS‚ Monki‚ Weekday‚ Cheap Monday and H&M Home. -2012 H&M plans to open in Bulgaria‚ Latvia‚ Malaysia‚ and Mexico and via franchise
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competencies. (35%) Question 3. Based on these competencies identify the generic competitive strategy which H&M is pursuing. (10%) Question 4. It is suggested in the case study that the fashion industry is full of companies that have confidently expanded into international markets but later have been forced to retreat. Analyze the international strategy choice being pursued by H&M and assess the extent to which this is appropriate for its future development. (25%) Appendix Global FactorsLocal
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When I have seen the topic "An Anorexia Nervosa in our textbook "Principles of Psychology" by Marc Breedlove‚ it immediately caught my attention. I always wanted to better understand an anorexia nervosa and what causes this condition. The anorexia nervosa is a serious‚ potentially life-threatening eating disorder characterized by self starvation and excessive weight loss. People with anorexia have an extreme fear of gaining weight‚ which causes them to maintain a very low weight. They will do almost
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1. What is Charlotte Beers trying to accomplish as CEO of O&M Worldwide? Charlotte Beers took over as the CEO of O&M in 1991. When she took over as the CEO‚ the company had lost some of its major accounts including American Express (its most successful account) and the company’s revenues had declined sharply. The press was calling it “Beleaguered” and predicting that there was no hope for survival. O&M had grown rapidly in the 1980’s and now had 7000 employees across 270 offices worldwide. Beers
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