3.0 Market Segmentation 5 3.1 Demographic Segmentation 5 3.2 Price segmentation 6 3.3 Geographical Segmentation 6 4.0 Market Entry 7 5.0 Redesign of products or services 8 6.0 Product adaptation 9 7.0 Other Problems 10 7.1 Diseases Outbreak 10 7.2 Economic Recession 11 7.3 Labour Force 11 8.0 Long Term Goals 12 9.0 Conclusion 13 Reference List 14 1.0 Introduction Secret Recipe has successfully entered the China market as stated in assignment one. Secret Recipe has
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Secret Recipe will be the leading franchise restaurant in Iran with growing customer. Secret Recipe serves fine quality and delicious homemade cake and pastries together with fusion food of Asia’s dishes and beverages. Secret Recipe is targeting for individuals‚ families‚ and takes out customers with higher income by selling high quality‚ innovative products at a moderate price‚ designing tasteful‚ convenient locations‚ and providing high quality customer service. This is in line with Secret Recipe’s
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1.0 Secret Recipe Background Top 10 Malaysia brands in Malaysia from the top are McD‚ Starbuck‚ KFC‚ Oldtown‚ Burger King‚ Sushi King‚ Secret Recipe‚ MarryBrown‚ A&W‚ and Kenny Rogers. Secret Recipe is class in the seventh of the Top Ten (Top 10 of Malaysia‚ 2014). It my most favorite cake store ever. That’s the reason it been chosen. Secret Recipe is a popular lifestyle cafe chain in Malaysia‚ with Halal certification awarded by Jabatan Kemajuan Islam Malaysia (JAKIM). It first outlet was founded
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LIAN YE CHEN‚ LIM SWEE LING‚ NG KIM TOH‚ TEE YANG WEI ABDM 5234 Entrepreneurship Skills Contents Page Executive Summary 1 Company Description 2 Franchisor Description 2-3 Objectives and Missions 4-5 Industry and Market Analysis 6-9 Marketing Plan 10-15 Management Structure 16-17 Operational Plan 18-21 Implementation Plan 22-27 Financial Plan 28 Critical Risk Factors 29 Conclusion 30 Appendix 31-40 Bibliographies
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Political/Legal forces Malaysia is a multi-racial country and there are around 55% of the population are Malays. In order to serve Islam market‚ Halal certification is required for food retail industry. In Malaysia‚ Halal certification can be obtained from the Department of Islamic Development Malaysia (JAKIM 2011). The Halal Food scheme are covered by the production‚ preparation‚ handling and storage of the food that will be serve and will be monitor by the JAKIM committee. According to Malaysia’s
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1.0 EXECUTIVE SUMMARY After the authorization of Secret Recipe as a title of our assignment by respected lecturer‚ we would able to start assignment on time. Our team of 8 members has been queried to assess the market for Secret Recipe in order to develop a marketing strategy with properly planning’s for the Secret Recipe. The main objective of we doing this report is to identify the Secret Recipe currently management and communication level in business in order to develop an successful marketing
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into two which are Pre-Opening Support and Ongoing Support. a) Pre-Opening Support • Site & design selection • Continuous training and advice b) Ongoing Support • Advertising and promotion support • Field agent visits c) • Research & development market Pre-Opening Support Site selection and the design/construction of the outlets Franchisees are allowed to choose any places of the outlet that they interested to open. They can choose two or three places and the franchisor will evaluate the location
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Industry and Market Analysis 6 -9 Marketing Plan 10-15 Management Structure 16-17 Operational Plan 18-21 Implementation Plan 22-27 Financial Plan 28 Critical Risk Factors 29 Conclusion 30 Appendix 31-40 Bibliographies 41-42 COPYRIGHT 2009 ALL RIGHTS RESERVED WWW.ALVINCHAN.NET CHAN CHI YEE‚ LIAN YE CHEN‚ LIM SWEE LING‚ NG KIM TOH‚ TEE YANG WEI ABDM 5234 Entrepreneurship Skills Executive Summary The purpose of this business plan is to secure a long term funding to open a Secret Recipe
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Chinese food As a heaven of food‚ Beijing has so many kinds of snacks which have attracted a lot of people from home and abroad. The most popular food are the following. Fried Bread Stick (Youtiao) Youtiao sometimes called fried bread stick‚ is a long‚ golden-brown‚ deep fried strip of dough in Chinese cuisine and is usually eaten for breakfast. It is also known as (Guozi) in northern China. It is also a popular breakfast food in Myanmar (Burma)‚ where it is called e kya kway. You Tiao - Chinese
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DemographicSegmentation The word demographic can be related to the structure of populations or a particular sector of a population. Most of the marketers nowadays believed that the demographic segmentation bases are the most popular and practical segmentation bases. Kotler(1984‚ p. 255) states that “demographic variables are the most popular bases for distinguishing customer groups”‚ possibly because the ease with which this kind of data can be collected. Demographic segmentation divided the market into groups of
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