Market Entry Strategies International Business Dr. Richard Sjolander Management’s Role • Commitment is crucial to carrying out the decision to go Global • Businesses must be aware of opportunities‚ and • Culturally sensitive • Foreign Market Penetration requires • Market Development • Research Sensitivity Innovation • Involvement at the highest level of Management is Imperative. Why Small Business should Export Entering Foreign Markets Large and Small business differ
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I. Country Profile A. Background ❖ Bahamas The Bahamas‚ officially the Commonwealth of The Bahamas‚ is a country consisting of more than 3‚000 islands‚ cays‚ and islets. It is located in the Atlantic Ocean north of Cuba and Hispaniola (Dominican Republic and Haiti)‚ northwest of the Turks and Caicos Islands‚ and southeast of the United States (nearest to the state of Florida). Its land area is 13‚939 km2 (5‚382 sq mi)‚ with a population of 353‚658. Its capital
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Company Background Apple Inc. and its wholly-owned subsidiaries (collectively “Apple” or the “Company”) design‚ manufacture‚ and market personal computers‚ mobile communication devices‚ and portable digital music and video players and sell a variety of related software‚ services‚ peripherals‚ and networking solutions. The Company sells its products worldwide through its online stores‚ its retail stores‚ its direct sales force‚ and third-party wholesalers‚ resellers‚ and value-added resellers. In
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Internal Factor Evaluation (IFE) Matrix for Apple Strengths | Weight | Rating | Wt.Score | 1. Customer loyalty combined with expanding closed system 2. As a leading innovator in mobile device technology 3. Strong financial performance 4. Powerful Brand reputation 5. Retail stores 6. Strong marketing and advertising teams | 0.120.100.090.110.090.10 | 443434 | 0.480.400.270.440.270.40 | Weakness | | | | 1. High Price 2. Incompatibility with different OS 3. Patent infringements
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2. Fiat’s strategy: a. Entry mode: The main entry mode FIAT has been applying in China Market is joint venture. In 1995‚ FIAT tried to break into the Chinese market. Indeed it is the first host country of foreign investments‚ so China is an inescapable market. FIAT made an attempt to introduce there with a joint-venture with a local firm: NANJING in 1999. This Italian automaker quit the company in 2007 citing a lack of investment on the part of its Chinese partner. Probably the main problem in
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* http://www.fool.com/investing/general/2010/06/07/apple-strengths-weaknesses-opportunities-threats.aspx Opportunities: Demographic: Very loyal customer base which has expanded beyond the Mac-heads of the 1990s with the iPod and the iPhone. The iPad has had a very successful launch. This seems to be leading to more sales of computers. Socio - Culture: Has a well-deserved reputation for high-quality products that work smoothly. New products are generally well-received and have a built-in purchasing
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Analysis for Apple’s Asian Strategies Introduction The increasing attractive Asia Pacific digital product market provides Apple with a new battlefield for its expansion‚ especially in Mac computer and iPhone. The company owns one of the top brand names in technology worldwide with 54% of their profits coming from foreign markets (Apple Annual Report‚ 2006). Furthermore‚ Apple was able to win an important place as the fashion of the market took place. Since‚ Apple image is also related to its
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Tupperware to attract its sales force. Avon has primarily grown by accessing new geographies and emerging economies such as Poland‚ Hungary‚ Yugoslavia and China where disposable incomes are rising and women seek an opportunity to earn extra income. In the 1990s‚ Avon was the first direct seller to enter China. Other cosmetics players in the Chinese market faced problems with an under-developed infrastructure and had to rely on Government owned distribution systems to retail their products. However‚ Avon
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THE ANALYSIS OF APPLE’S BRANDING STRATEGIES by Anna Glenn The Apple brand strategy is all about the experience. According to Wired.com‚ “Apple’s emotional branding‚ a brand that is felt in the heart and mind of the consumer” [2]‚ is the key to its survival. Apple’s brand is reflected through their core beliefs about innovation‚ imagination and design. It is promoted through their products‚ advertisement and customer experience. This paper will give an introduction on understanding what a brand
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intense and every company is spending a lot of money on designing and marketing their products and services. In such a highly competitive world it is very essential to design and market your products keeping in mind the target customers and markets. A product which is designed for the developed countries might not work in the third world countries and vice versa. So the companies‚ prior to designing their products and services must be aware of their target customers and markets. Once the designing
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