Iss. 3‚ November 2012 The Nokia and Samsung Brand Personality in China* Wendian Shi1**‚ Yanhong Luo2 and Liheng Yang2 Educational School‚Shanghai Normal University‚ shanghai‚ China 1 Educational School‚ Ningxia University‚ Yinchuan‚ China 2 Email: swd_nx@shnu.edu.cn Abstract The purpose of this paper is to study and compare the brand personality of Nokia and Samsung in Chinese situation for brand building reference. This paper investigated Nokia and Samsung brand personality
Premium Big Five personality traits Brand Factor analysis
about working a problem out so that both parties are happy‚ but it’s still best to know tricks that others ... Read More » Internship Report on Forecasting HR Needs and Planning A study on BRAC Executive Summary This research report is a partial requirement of the project phase of MBA program‚ department of Business Administration‚ PrimeUniversity. The topics of the report are Human Resource Planning of BRAC. Human resources planning is very much important for every business organization. Human Resources
Premium Human resource management
NOKIA AND MICROSOFT JOIN FORCES IN SMARTPHONE WAR On the 11th of February 2011‚ Nokia Corporation announced the alliance with Microsoft Corporation‚ unveiling their aggressive strategy to challenge Google and Apple for domination of the hot smartphone market. In this strategic alliance‚ Nokia will use Microsoft’s mobile operating system (OP) Windows Phone on its smartphones. As per the deal‚ Windows Phone would replace Symbian as the primary OS on Nokia’s phones and Nokia would pay royalties to
Premium Smartphone Nokia
The Global Military Rotorcraft Market 2013-2023 - Market Size and Drivers: Market Profile Synopsis This report provides readers with a comprehensive analysis of the Military Rotorcraft market through 2013-2023‚ including highlights of the demand drivers and growth stimulators for Military Rotorcraft. It also provides an insight on the spending pattern and modernization pattern in different regions around the world. More details available on http://www.researchonglobalmarkets.com/the-global-
Premium
October 10‚ 2011 was the day when I joined the Stock Market Game with $100‚000. Over the term‚ I made $11‚807 which means 11.8 % of profit. I started the game with buying popular stocks such as Apple‚ AT&T and Verizon. They were not making much profit. So I looked for a new way of making more profit and I started short selling trade. Walmart‚ Amazon and Apple were good stocks for short selling before thanksgiving week started. Because most of the consumers were waiting for thanksgiving sales keeping
Premium Stock Stock market Short
P4: Use marketing research for marketing planning Marketing planning is concerned with establishing objectives and goals‚ allocating resources to meet these setting out a clear plan of action. It also involves setting out ways of evaluating performance against marketing targets. Introduction: The organisation I have chosen is the Haring Sixth Form Centre and I will be investigating one main issue within the centre. The one main issue that I’m going to investigating will be the availability
Premium Research methods Quantitative marketing research Research
iPad 2 in Apple’s sub-$400 product lineup‚ the company is expected to reduce its investment in the iPod touch going forward. Ming-Chi Kuo of KGI Securities‚ an analyst with a strong track record in relation to Apple’s future plans‚ said in a research note this week that the iPod touch "has entered the final stage of its product life cycle." The latest version‚ released this month for a starting price of $299‚ has a larger 4-inch display‚ but sales are still expected to be significantly affected
Premium Apple Inc.
Acer Group Marketing Mix Analysis The intent of this analysis of the Acer Group is to discuss and investigate the four components of the marketing mix and possible changes to their product‚ pricing‚ placement‚ and promotion. Overall‚ the Acer Group’s marketing mix is lacking in promotion. This could be due to the fact that the Acer Group is a multi-brand company. Acer‚ eMachines (acquired in 2004)‚ Gateway (acquired in 2007)‚ and Packard Bell (acquired in 2008) are the brands that make up the
Premium Marketing Pricing
Contents - Introduction: P 3 - Macro Environmental Factors: P 4 - Political and Legal Factors: P 4 1) Malaysian Sale Tax and Tariffs for Mobile Phones P 4 2) Labour Law
Premium Mobile phone Inflation
Luxury Vehicles Market - Global Industry Analysis and Forecast to 2020 Luxury Vehicles Market - Global Industry Luxury vehicle is a term used for the vehicles that provide luxury (pleasant or desirable features beyond necessity) at premium price. It can also be referred as the vehicle with features such as‚ higher quality equipment‚ better performance‚ more precise construction‚ comfort‚ higher design and technologically innovative with features that convey an image‚ brand‚ status or
Premium BMW Automobile Lexus