Consumer Behavior MODULE 3 MARKET SEGMENTATION AND POSITIONING MODULE 3: MARKET SEGMENTATION AND POSITIONING ( 2 hours) 3.1 3.2 3.3 3.4 3.5 3.6 3.7 Aggregate Marketing and Market Segmentation Target Marketing Market Segmentation Alternatives available for Segmentation Basis for Segmentation Targeting Positioning Introduction: The traditional way of doing business was Mass Marketing which meant offering a standardized product to all the consumers or the entire market. However‚ it was increasingly
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For my report I chose The Home Depot‚ Inc. (HD) on the NYSE. The Home Depot’s fiscal year ended February 3rd 2013. The information used in this report came from the company’s annual report. This company is clearly a retailer. It purchases home improvement goods from manufacturers and resells those goods to the consumer. I chose the Home Depot because I am very familiar with the home improvement industry having spent ten years working in the field. While I was working on homes professionally‚ I became
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Function at Home Depot‚ Inc. Abstract This paper discusses the role of human resources at Home Depot‚ Inc. According to Grossman (2008)‚ the organization had to lower costs‚ increase customer service ratings‚ and revitalize the culture in an unstable economic environment. This paper identifies key problems in the company’s decision to reduce its workforce in an effort to redefine the role of human resources management. It also examines how Home Depot fits the Lepak
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Set up in the late 1970s‚ Home Depot grew rapidly over the 1980s and early 1990s‚ adding stores at the average annual rate of 20 percent. In the late 1990s‚ the company’s comparable store growth rate began declining. It was also experiencing operational difficulties due to its tardiness in developing systems to manage its rapid growth. In this situation‚ the board decided to bring new leadership to the company that can focus on new technologies‚ build efficiencies and reallocate resources while keeping
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Home Depot’s Customer Service Case Study Home Depot is an American based retailer of home improvement and construction products. Home Depot also offers services to its consumers. With its headquarters in Cobb County‚ Georgia‚ the company employs more than three-hundred fifty five-thousand people and operates two-thousand one-hundred sixty-four big-box stores across the world including‚ all fifty states‚ the District of Columbia‚ Puerto Rico‚ the Virgin Islands‚ Guam‚ Canada‚ Mexico and China (wikipedia
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Home Depot Economic Indicators Two of the economic indicators‚ housing starts and interest rates have a trickle down effect on Home Depot’s business. The current outlook for both of these indicators is still ‚ unfortunately‚ bleak. We are firm believers in Edward Learner’s thesis that "Housing is the Business Cycle". It is still considered the source through which we view the economic cycle. According to a survey by PAA Research‚ the housing market colors every investment idea evaluated and
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Home Depot Case Study Fabian Gonzalez Great Basin College Line and staff relationships consist of two types of authorities that work hand in hand in order for a company to work in an efficient manner. Line authority deals with the ability to make decisions over production‚ sales‚ or finance‚ while staff authority deals with the assisting of those who have line authority‚ by helping with the performance expected by workers (Certo). In the Home Depot case‚ the
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Muhammad Chughtai Daniel Tesler Home Depot Case Analysis Home Depot is a large U.S. based company that competes in the low cost home improvement retail and service industry. Home Depot is a global company because they also have consumers in Canada and Mexico‚ the potential to expand their market to other areas globally and have a global supply chain. In the U.S. market‚ the industry is concentrated and in the mature stage with Home Depot and Lowe’s making up a duopoly because they are the only
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TOPIC: Outline the main reasons why an organization should adopt market segmentation‚ giving brief examples. Market segmentation is the process of dividing the market according to similarities that exist among the various subgroups within the market. The similarities may be common characteristics‚ or common needs and desires. (All Business - Directory Of Business Terms 2011) Market segmentation has become an important function in the banking industry because of the existence of intense competition
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Arthur Blank‚ the Home Depot Corporation opened its first store in Atlanta‚ becoming the world’s largest home improvement retailer. They are now the second largest retailer in the United States‚ offering 40‚000 to 50‚000 different types of home improvement supplies‚ building materials‚ and lawn and garden products. They carry a wide assortment of low-cost products‚ and offer expert advice and exceptional customer service. As an innovator of the home improvement industry‚ Home Depot has expanded into
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