Fall 2012 BISC 120Lg – M/W/F 10 A.M. section EXAM 3 Instructor: Dr. Karla Heidelberg PLEASE READ ALL THE INSTRUCTIONS CAREFULLY. 1.DO NOT start until instructed. 2.Make sure you have a total of 9 pages. Instructions for filling in the Blue Scantron Answer Sheet: 1. Enter your name in the NAME field (your last name first)‚ and fill in the appropriate bubbles. 2. Enter your USC STUDENT ID NUMBER in the field labeled IDENTIFICATION NUMBER‚ and fill in the appropriate bubbles
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MBA 606 Final Exam Study Questions Fall‚ 2014 1. Describe the Competing Values Framework for understanding organizational culture. What are the two sets of competing values‚ and the four types of organizational culture described by this framework? 2. Describe the “Managerial Grid” approach to leadership. How has the managerial grid been used to help develop better leaders. 3. Define and describe organizational citizenship behavior (OCB). Provide 2 examples of OCB. Why does OCB occur? 4. What
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instruments for consumer‚ industrial and professional markets (sony.co.uk). Sony UK has many manufacturing subsidiaries around Europe and the globe. Sony Europe operates three main European factories for production. These are situated in Barcelona Spain‚ Nitra Slovakia and Budapest Hungary. Additional to this‚ the Sony Corporation owns numerous factories around the world producing consumer electronics products for the global market. Sony UK are the market leaders in consumer electronics and currently
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Segmentation Why segmentation? External factors - globalization - clutter - knowledgable customers - competition - technology Internal factors - allocation of resources - effective marketing programmes - opportunies For NPD or/and market development Breaking down the market Potential market (everyone out there) Available market ( those who could buy the product) Target market (those we address) Penetrated market (those who actually buy the products) From
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What are Segmentation Variables? To understand what segmentation variables in marketing are‚ it helps to first know what market segmentation is. Market segmentation is the analysis of population demographics so they can be categorized in specific ways. These specific ways of categorization in market segmentation are why segmentation variables are needed and used. Four (4) groups of Segmentation Variables – 1. Geographic segmentation is based on variables such as: • Region: this kind of
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Name: mun Score: 0 / 30 (0%) [8 subjective questions not graded] Final Exam Review Questions Multiple ChoiceIdentify the letter of the choice that best completes the statement or answers the question. | | 1. | The total sales of all firms in the economy for a year a. | equals GDP for the year. | b. | is larger than GDP for the year. | c. | is smaller than GDP for the year. | d. | equals GNP for the year. | | | ANSWER: | B | |
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Nestle’ Segmentation Segmentation is defined as a group of people that share one or more characteristics. Each market segment is unique and marketing managers decide on various criteria to create their target market(s). They may approach each segment differently‚ after fully understanding the needs‚ lifestyles‚ demographics and personality of the target. Some e.g. of common characteristics are: interests‚ lifestyle‚ age‚ gender‚ etc. Common types of market segmentation include: geographic‚ demographic
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Part 2 Market Segmentation Segmenting Consumer Markets Demographic segmentation divides the market into groups based on variables such as age‚ gender‚ family size‚ family life cycle‚ income‚ occupation‚ education‚ religion‚ ethnics‚ generation‚ and nationality It is the most popular segmentation method‚ because consumer needs‚ wants‚ and usage often vary closely with demographic variables‚ and they are easier to measure than other types of variables. Market Segmentation Segmenting
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Monroe College Instructor: Carlo Auguste Take home test 2 Student name : James Demesvar Macroeconomics I. Current event questions a. Summarize the history (creation) of the Central Bank of the US Re: The First Bank of the United States was founded after the revolutionary war in 1795 - 1797 . The United States was in debts cause by the War. Therfore‚ President Alexander Hamilton advised of the bank to handle the colossal war debt and also create some kind of currency. b. Give the full
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Market is the place where buyers meet respective sellers. While a collection of sellers constitute the industry for a good or service‚ a collection of buyers constitute the market for that good or service. Neither markets nor buyers are homogeneous in nature (Alderson‚ 1983; Assael and Roscoe‚ 1976; Claycamp and Massy‚ 1968; Smith‚ 1956; cited in Kara and Kaynak‚ 1997). Therefore‚ it is important for marketers to segregate customers with similar needs and wants as well as similar characteristics
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