is not only true to an individual but also to every industry. A business cannot aim to sell their products to the whole market‚ because every customer has different wants and needs. Only a group of similar consumers that suites the products’ property best should be considered‚ so the business can use the right marketing strategy. In other words‚ business should segment their market in order to have clear image about their customers. Thus the business would make high profit by selling right product
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often see people having pets‚ walking and playing with them. Whenever I see them‚ I always remember my pets before whom I really love. Just like them‚ I also play with my pets and I find it fun and enjoyable. How about you? Did you also have your own pets? How do you feel whenever you are with them? If i ask you this question : "should we keep animals as pets?" ‚ would you say yes? Probably‚ you are now having a thought in your mind if it is right to keep animals as pets. Well‚ me too. I am also
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Why do people own pets? When you think about the concept of pets‚ it’s kind of odd. I mean‚ you pick an animal that you like and you put it on a leash or a cage and drag it around with you. Weird‚ right? According to the Humane Society‚ about 83.3 million people in the United States alone own dogs‚ and about 95.6 million people own cats. With that many people owning them‚ there has to be a logical reasoning behind it. One of the main reasons people get animals is because of the feeling
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1. Demographics and Psychographics for the Bajaj-Renault-Nissan low cost car To map the consumer profile and exact segmentation‚ Demographic and Psychographic characteristics have to be considered: (for the Bajaj-Renault-Nissan low cost car) Demographic characteristics are as follows: Gender: The car is for the family‚ so gender is immaterial here. But generally‚ the male person of the house
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FOCUSING MARKETING STRATEGY WITH SEGMENTATION AND POSITIONING Understanding Markets Strategy planning to narrow down the process - understand your customers Identify the market based on the marketing mix - 4 Ps Don’t just focus on the product‚ e.g.‚ Hallmark sells more than just greeting cards Generic markets: market with similar needs and sellers offering diverse to satisfy those needs Product market: market with very similar needs and sellers offering various close substitute ways of satisfying
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Assignment Issue : Georgia provides a home pet care service‚ and Malcolm is interested in his service‚ he asked Georgia take care of his pets. Malcolm introduce Georgia his award winning rabbit and tropical fish‚ he especially mentioned he will show his winning rabbit in Melbourne for 10‚000. Georgia gave him a oral promise that he is a professional‚ an animal lover and taking care of these pets will not be a problem. In the next day‚ Georgia emails a standard form contract‚ in the contract
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Do you take care of animals? Taking care of animals is top priority. The reason why we take care of animals is because they produce many different kinds of foods for us such as milk and meat. We also have animals to keep us company like our pets. My favourite animal is a dog. Have you ever wanted a pet? Well if you get a pet you have to take care of it. I have pet dog. We always take him for walks. We take care of him all the time. Always let your pets be free sometime in the day. They are soft
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adoptable. They are just put down because nobody is willing to adopt them and the shelters are running out of money and space to keep them. The percent of animals being euthanized is increasing. Due to the economy more people are surrendering their pets because they can no longer afford to keep them. The amount of animals in shelters are increasing and causing animals to be killed sooner with hardly any time to be adopted. Not all shelters are humane about the way they euthanize their animals. When
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A Priori Segmentation: Market segmentation which is not empirically based. It involves segmenting markets on the basis of assumptions‚ custom or hunches. A.C. Nielsen Retail Index: Provides consumer oriented and media research market intelligence from various sources. Accuracy: The ability of a measurement to match the actual value of the quantity being measured. ACORN: ACORN is a geo-demographic tool assisting business in understanding their target market. ACORN focuses on population location
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Values of Pets to people Materialism is a way that people use to measure their social status and success. Some people think having pets is one of the values that can show the high value of their material possession; with a high value of pet‚ these people feel satisfied and successful in their life. However‚ most people do not think that having pets is a value of materialism. Most of the people think the values of pets are love of human being‚ benefit and helpfulness. One of the values that pets serve
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