people. This is the cause of the existence of market segmentation. Segmentation is a marketing management technique which can help firms to find ways of establishing a competitive advantage. Marketers design a marketing mix program‚ and also its policy‚ aims to specific needs of a segment that company has chosen to launch its product. Apparently‚ it can be easy but it is not. Companies have serious problems when they want to itself in international market‚ due to wide divergence in cross-border consumer
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Trends in Economics and Management Sciences (JETEMS) 2(5):357-363 (ISSN:2141-7024) Fraud as a Negative Catalyst in the Nigerian Banking Industry Akindele R.I Department of Management and accounting Obafemi Awolowo University‚ Ile Ife‚ Nigeria ___________________________________________________________________________ Abstract Fraud in the Nigerian Banking Industry before the recent merger and acquisition and recapitalisation efforts was at alarming rate. It has caused many banks to collapse‚
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[pic] Segmentation Strategies Vodafone is the world’s largest mobile telecommunication network company‚ based on revenue‚ and has a market value of about £71.2 billion (November 2009). It currently has operations in 31 countries and partner networks in a further 40 countries. [pic] [pic] Vodafone owns 45% of Verizon Wireless‚ the largest wireless telecommunications network in the United States‚ based on number of subscribers. http://en.wikipedia.org/wiki/Vodafone Vodafone has
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CHAPTER THREE RESEARCH METHODOLOGY 3.1 AREA OF STUDY The area of study o this research work is to determine the effect of monetary policy on the performance of banks in Nigeria. This study will cover all the commercial banks that have been in existence since 1975-2004. More so‚ the aggregates rate is used in assessing their performance. 3.2 METHOD OF INVESTIGATION/SOURCE OF INFORMATION According to Asika (2002)‚ research work can be defined as the restructuring of investigation aimed at identifying
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Market Segmentation Market segmentation is a strategy which divides a target market into subset according to consumer needs and desires and applicable for the good relevant and services. It depends only on the specific characteristics of the products and this subset is divided according to the criteria of age and gender. Campaign can designed a target which specific consumer segments can desire. A successful market segmentation and differentiation can give a firm a commercial advantage. Market
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Vodafone segmentation A Global segmentation has been developed and applied across all markets in the last 5 years. It covers consumer and business user segments‚ and in addition they have a chooser segmentation. The key challenge when doing the global segmentation was using variables which they are confident are applicable across all markets. Hence segmentation is predominantly age/lifestage‚ with some variables linked to attitudes to technology. A couple of segments that have been quoted
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Marketing Segmentation As stated by Finch (2012) market segmentation describes both a process and strategy by which the total market for a product is divided into smaller parts or segments (p. 158). There are four levels of marketing segmentation as described by Finch(2012) which are mass marketing‚ segment marketing‚ niche marketing‚ and customized marketing (p. 162). Mass marketing: Finch (2012) states that the seller does not differentiate between prospective buyers at all (p. 162). This is
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Malaysian Islamic banks for the period of 2005-2011. The stepwise multiple regression analysis and the moderated multiple regression (MMR) analysis will be used to analyze the data. Keywords: Islamic banking‚ internal banking ratios‚ external ratios‚ economic recession‚ conventional banking. Contents Abstract 2 1.0. Introduction 4 1.1. Background and Motivation 4 1.2. Objectives and Implications 5 1.3. Structure 8 2.0. Literature Review 9 2.1. Studies Conducted on Conventional
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so we must make marketing segmentation. It means that we divide giant market into smaller segments which have the similarities. Then we can achieve more effectively with productions and services. To do this‚ we should look at 4 majors: geographical‚ demographic‚ psychographic and behavioral variables. Nestle is the world’s largest food company that did marketing segmentation very well. They also base on 4 majors variables to segment. First is the geographic segmentation. We must understand the geographical
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innocent segmentation 1 Segmentat the market for innocent’s smoothie products using relevant segmentation criteria. In order to describe the segmentation of the consumer market of innocent’s smoothie products i’m going to use three relevant segmentation criteria such as: behavioural‚ psychographic and profile. Talking about the behaviour of customers we can segmentate the market of innocent in this way: The smoothies are addressed to customers that want healthy food‚ and live in a healthy
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