Relationship Marketing Report of KCRC Abstract KCRC is a public transport provider in Hong Kong. East Rail comes into service in 1910 as a single-track system. From time to time‚ from steam-hauled to electrification‚ the Kowloon Canton Railway Corporation (KCRC) is established in 1982‚ which is wholly government owned and have a managing board appointed by the government to monitor the system operations. Today‚ however‚ after nearly a century since its establishment‚ improvement is needed for
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Sony‚ the Japan-based multinational conglomerate‚ is one of the leading manufacturers of consumer electronics devices and information technology products. Sony was responsible for introducing path breaking products like the Walkman‚ the Discman‚ and the PlayStation gaming console‚ among others. But in the late 1990s‚ it lost its leadership position in many product lines in which it was operating. Analysts attributed this to the silo culture prevailing in the organization. Each of the departments
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Tactics and marketing function audit Product (Customer benefits) Nike is focused on six product key categories: running‚ basketball‚ football‚ men’s training‚ women’s training and sportswear. Each category team is immersed in its sport’s culture‚ connecting with consumers and building deep relationships. Nike believes itself to be a premium brand‚ and they earn that reputation by delivering experiences that surpass the expectations of our consumers. Nike produces a wide range of sports equipment
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UNIVERSITY Institute of Accounts‚ Business & Finance Audit Communications Report Writing Canayon‚ Angelie Rose T. Puno‚ Michelle Ann J. Royong‚ Precious B. Rubio‚ Ephraim Jomel P. Tulio‚ Ayn Carla M. AIA0212 TOPIC OR SECTION: Account Receivable: Cashier’s Office I. SCOPE An audit of the Cashier’s Office was conducted for the period January 1‚ 2013 through December 31‚ 2013. The objectives of the audit were to examine and evaluate the following: • Adequacy and
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Module: Marketing Management and Strategy Code: 4MBS672 Tutor: Date: 16th December 2010 Report completed by: TABLE OF CONTENTS Introduction ……………………………………………………………………………………… | 3 | Executive Summary ……………………………………………………………………………… | 4 | Apple Analysis:The 7 P’s …………………………………………………………………………………………. | 5-9 | Competition ………………………………………………………………………………………. | 10-15 | Pestle Analysis …………………………………………………………………………………… | 16-18 | Financials ………………………………………………………………………………………… | 19 | SWOT Analysis
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Hewlett-Packard Company‚ Sony Corporation and many others. | Apple Inc. is an American multinational corporation‚ which designs‚ manufactures and sells personal computers‚ consumer electronics and software‚ and provides related services. The business has experienced a tremendous growth from 2001 when it has introduced its iPod mp3 player. Apple Inc. is considered to be the most successful electronics company in the world. Introduction Executive Summary Marketing Mix Today‚ Apple unveiled
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[pic] MBA Program 38 Strategic Management Mid Term Audit Prepared By: Mohamed Mohamed Kotb Submitted To: Dr/ Ashraf Sheta Contents Introduction………………………………………………………………… 3 Strategic Posture …………………………………………………………… 4 1. Organizational Profile………………………………………………………...........4 2. Vision…………………………………………………………………………………………5 3. Mission………………………………………………………………………………………5 4. Organizational
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how they reflect and engage them‚ how they define their aspiration and enable them to do more. Powerful brands can drive success in competitive and financial markets‚ and indeed become the organization ’s most valuable assets. In the field of marketing‚ brands originated in the nineteenth century with the advent of packaged goods. The first registered brand was the red triangle registered by Bass beer‚ as the British were the first to introduce a law for trade mark registration. Industrialization
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MARKETING AUDIT PROJECT The purpose of a Marketing Audit is for class participants to apply the principles of the course to a specific firm (business or strategic business unit). The audit should examine the firm’s level of knowledge and sophistication with the use of customer analysis‚ with an understanding of market conditions and structure‚ and with the overall marketing process. Presentations should be in PowerPoint. Additional or supporting information should be put in the Notes Section
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Audit Objectives: a. Determining that cash on hand as shown in the general ledger is represented by currency and coins on hand. b. Determining ownership and proper accountabilities c. Ascertaining that cash balances are available without restrictions. Audit Procedures: a. Examination of cash proof sheets and tracing of their totals to the general ledger b. Test tracing of deposit or withdrawal slips to individual subsidiary ledgers and vice
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