Assignment Questions: DOCOMO Case 1.How would you assess the profitability and attractiveness of the telecom industry in Japan at the time of the launch of i-mode? What would you conclude from a five force industry analysis? Ans: The telecom industry in Japan was booming at the time of launch of i-mode. * In a 10 month period during 1998‚ the market grew by an estimated 8 million users. This brought the total number of subscribers to 39.8 million users in January 1999- fulfilling 87.2% of
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Q1. The current impact of the organization’s Marketing Mix Overview of Cognizant Introduction Services offered by Cognizant Competitors Key competitors Competitor analysis (Porter model) ppt 8‚ slide 5‚12 Company Orientation Ppt 1‚ slide 15 Efficiency and Effectiveness matrix Ppt 1‚ slide 27 How Cognizant has adopted Holistic Marketing Ppt 1‚ slide 32 Customer buying behavior Ppt 3‚ slide 41 Segmentation‚ Targeting and Positioning Segmentation Basis of segmentation Services offered
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General environment Technology: Positive Technology has a rapid development in recent years‚ especially in the electronic areas. From one perspective‚ with more advanced technology‚ laptop manufacturers including lenovo are able to provide higher-quality products for consumers. From another‚ if new technology leads to high efficiency of production process‚ the products’ prices can be reduced. Thus with better performances and lower prices‚ more consumers are likely to purchase it‚ the manufacturers
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History: Microsoft is a multinational American Corporation founded by Bill Gates and Paul Allen on April 4‚ 1975. It is headquartered in Redmond‚ Washington and is one the world’s most valuable companies. Microsoft focuses on developing products and services related to computing. Originally‚ Microsoft was first established to develop and sell basic interpreters for the Altair 8800‚ and now Microsoft has grown and developed to be the market dominant company for operating systems and personal
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for products that are produced under fair circumstances‚ and who are loyal to fair trade product companies. Strength’s and weaknesses: To identify the strength’s and weaknesses of Divine Chocolate‚ the SWOT analysis is one of the best effective models to clarify this. SWOT-analysis is an analysis to identify the internal strengths and weaknesses of a company1. Strength’s/Opportunities Divine Chocolate has a still increasing market growth in international markets Divine Chocolate’s assurance for
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independent retailers and the House of Frazer. The t-shirts are sent to the retailers by post. In year 7‚ the sales of the company were halved. Under each section of the report some issues were identified and analysed. Under the section of STEP analysis the Sociocultural‚ Technological‚ Economic and Political/Legal factors that may affect “Tiny Tees” were identified. The main finding regarding the sociocultural factors is that the decline in the sales of “Tiny Tees” may be an indication that the
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MARK1161: Marketing Practice Report Sherif Saad Introduction Beer is an alcoholic beverage that is considered the most widely used alcoholic beverage worldwide. Production and distribution of beer is not an easy task. As for the UK industry‚ it has four large organizations that enjoy an oligopoly with 85% of the market volume. The Meantime Brewery has to identify the most suitable and profitable ways to hit the market. The report analyses the market’s situation using
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Recommanda tions/Limits Goals - Find the optimal solution for Therachem‚ taking into account strategic dimensions on the hiring rythm Methodology - Optimize number of reps and the allocation of reps between products -Resource Allocation analysis of the zero growth model‚ the Smythe model and the consultant model - Creation of alternative models Assessement - Smythe model is not optimal - The consultant recommandation may be optimal it shows some risks in terms of hiring a lot of
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The Analysis of the Status of PEAK’s Sports Marketing Li Xiaoling School of English for International Business Abstract: PEAK sportswear company is a company located at Jinjiang‚ Fujian province‚ positioning to providing the best basketball equipment to customers in the world. And its basketball footwear enjoys great popularity in the Chinese market for its competitive quality and price. Thanks to its commitment to sports marketing‚ especially after invitating several NBA star as its spokespersons
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AN ANALYSIS OF KFCs MARKETING MIX MEMORANDUM OF TRANSMITTAL DATE: September 6‚ 2011 SUBJECT: AN ANALYSIS OF MARKETING MIX OF KFC Here is the report you requested on the marketing mix of KFC with special emphasis on the youth. The study included both primary and secondary research. The primary study focused on the students of GIM. From our analysis we conclude that no particular competitive strategy is guaranteed to achieve success at all times. The “four P’s” of marketing (product
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