Ginger Lewis Marketing 280-001 March 30‚ 2001 LEVI’S®: "MAKE THEM YOUR OWN" INTRODUCTION This project is an examination of the integrated marketing communications strategy of Levi Strauss & Co. The IMC being studied is their "Make Them Your Own" promotion that began on July 25‚ 2000 and runs through May 2001. There are several elements of this promotion that will be analyzed and studied in this report. This report begins by analyzing the objectives of the promotion‚ identifying the target market
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Nike + iPod [pic] Integrated Marketing Communications Plan Introduction Nike is a seller of athletic footwear and apparel with retail stores and distributors in over 160 countries around the world. Nike creates goods for a wide range of sports‚ and so they have competition from every sports brand there is‚ like Reebok and Adidas. With revenue of $15 billion in 2006 and the largest market share in the footwear industry‚ Nike‚ Inc. (Nike) is the leading company in the sports and fitness
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He reminds me of my Father I never knew “At the time of his death‚ my father remained a myth to me”‚ were the very first thoughts Barack Obama felt after trying to measure his loss. Similarly‚ those feelings he’d felt then were the exact same feelings I felt when a stranger called me to give me the news back in early May of 2005. The day started with the bird chirping‚ the dog barking at the meowing cat‚ the stridulation of crickets at my ears‚ and the smell of fresh cut grass in the early morning
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Level Three Examination February 2010 MK325: Marketing Communications 1 ____________________________________________________________ ________________ Instructions: Time allowed: 3 Hours Rubric: You are required to answer FOUR questions from a total of EIGHT Nature of examination: unseen Allowable material: none Question 1 Due to the recession‚ your Finance Director wants to cut the advertising budget for the FMCG brand you have responsibility for
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Marketing Communication Analysis #3 Fancy Feast Michele M. Chenette Excelsior College Abstract Cats have been known to delight their owners for many years. A recent study indicated cat owners are less likely to die of a heart attack or stroke than people who do not own cats. (McClatchy Newspapers‚ 2008). While that statistic is interesting‚ people do not adopt cats because of their health benefits. Many people‚ like me‚ are life long ailurophiles. We just cannot get
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INTEGRATED MARKETING COMMUNICATIONS Study Guide 1. Strategic Goals of Marketing Communication Marketers seek to communicate with target customers for the obvious goals of increased sales and profits. 1.1. Create Awareness Marketing communications designed to create awareness are especially important for new products and brands in order to stimulate trial purchases. As an organization expands globally‚ creating awareness must be a critical goal of marketing communications. 1.2
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Embedded Assessment 2 To what extent does one’s culture inform the way one views other and the world? The way one views others and the world could be an comparison of culture or individual‚and how their outlooks conflict with the way they : interpret and‚ or evaluate others cultures such as their own. People live their lives‚ which people live differently ‚ and know what they like and want . For example I may not like to eat coconut ‚ however the next person may not like it at all. Some cultures
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An Evaluation of the Strategic Application of Integrated Marketing Communications for Dove Introduction The pace of change in the marketing communications industry has accelerated with the advent of the Internet and new media technologies. New technologies create new ways for marketers to reach consumers and are having an impact on the more traditional media‚ in terms of greater fragmentation of these media (Belch & Belch). For the purpose of this report‚ the official website of Dove will be
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Communications Plan Having a successful communications plan is very important in deciding on the course a company will take to present its new and improved product. Marketing communications is a method in which a company will choose to inform‚ persuade‚ and remind its target population‚ directly or indirectly‚ about the product and brands they are trying to sell (Kotler & Keller‚ 2006). Building up an integrated marketing system is vital because of the different ways consumers choose to take in
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To inform the audience how to prepare for a job interview. We’ve all had to prepare for an interview at some point in our life. Many of you may already have a job or have interviewed many times and are confident with your interview skills. However‚ many of us are in college to get a better job than an entry level position and these positions usually have harder interviews. For some this may completely new and for some this can serve as a refresher. A lot of times we don’t prepare for interviews maybe
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