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    Healthcare CORPORATE RESEARCH Pierrel Stepping Up The Pace Fair Value €92.8m Current market cap: €72.9m Luke Poloniecki +33 (0)1 56 68 75 49 Equity Analyst lpoloniecki@bryangarnier.fr Caroline Lacroux Equity Analyst clacroux@bryangarnier.fr +33 (0)1 56 68 75 89 1st July 2008 ITALY - Expandi Bloomberg Reuters 52 week High / Low (€) Market Cap (€m) EV (BGe) (€m) Volume 6m Avge (in shares) Free float (June 2008) EPS growth 09-11e (CAGR) Gearing (2007 pro forma) Dividend yield (2007 pro

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    buying behavior of final consumers - individuals and households who buy goods and services for personal consumption 2 Model of Consumer Behavior Marketing and Other Stimuli Buyer Responses Product Choice Brand Choice Dealer Choice Marketing • Product • Price • Place • Promotion Buyer’s “Black Box”  Buyer Characteristics Other • Economic • Technological • Political • Cultural  Buyer Decision Process Purchase Timing Purchase Amount 3 Factors Influencing Consumer Behavior

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    Blackberry Declining in Appeal to Consumers Kyonna Lithonia Campus MKT 100- Principles of Marketing 05/05/2013 Strayer University Blackberry Declining in Appeal to Consumers Blackberry is on the market today but is declining in appeal to consumers. Blackberry launched in 1999. The Corporate Head Office is located at 295 Phillip St‚ Waterloo‚ Ontario Canada N2L 3W8. President and CEO Thorsten Heins leads blackberry. He became President and Chief Executive Officer at BlackBerry in January

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    DUNKIN’ DONUTS PRESS KIT February 2014 Dunkin’ Donuts‚ At-A-Glance  Dunkin’ Donuts is owned by Dunkin’ Brands Group‚ Inc. (Nasdaq: DNKN)‚ one of the world’s leading franchisors of quick service restaurants. Dunkin’ Brands is the parent company of both Dunkin’ Donuts and Baskin-Robbins.  Dunkin’ Brands Group‚ Inc. is headquartered in Canton‚ Massachusetts.  At the end of 2013‚ Dunkin’ Brands Group‚ Inc. had franchisee-reported sales of approximately $9.3 billion.

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    Attributes Describe the attributes of your product or service in detail Product attributes help organizations edge out competition by highlighting or providing personalization GNC know all too well that some weight management plans can leave you feeling like you are missing out on good foods. But with GNC popular weight management plans you do not have to forfeit your favorite foods and still managed your weight. GNC offers the customers their own meals menu simply handpicked by the customers

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    production costs. Medium-term strategy - developed more marketable construction equipment products through increased R&D spending and capital investments in manufacturing facilities. Long-term - he told‚ “Komatsu is gearing itself toward new business areas of high-growth potential.” Internationalization : Establishment of two important overseas plants Chattanooga‚ Tennessee‚ Birtley‚ United Kingdom. Results Reduction in overall sales because of falling demand‚ worldwide price wars‚ a rapidly

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    working hours‚ credit availability‚ financing availability‚ etc. Sociological: The sociological factor takes into consideration all events that affect the market and community socially. Thus‚ the advantages and disadvantages to the people of the area in which the project is taking place also need to be considered. These events include cultural expectations‚ norms‚ population dynamics‚ healthy consciousness etc. Technological: This factor takes into consideration all events that affect technology

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    trial kits in the attempt to convince the new end users to try a new and unfamiliar product. The main reason for this is simply because although quality ingredients‚ an attractive price tag and advertisements may be enough to attract some consumers; other consumers might like to try products before they buy them (Talia‚ n.d). Hence‚ presenting end users with a real product experience tends to reduce their cognitive dissonance whether to try of purchase a new product. In addition‚ free sampling is also

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    Price is often the deciding factor in whether a product succeeds or fails. Since LV products are of luxury brand‚ we all know that LV always sells products with high prices and LV has not had a sale in 154 years.  Louis Vuitton prohibits bargain sales.  A core of Louis Vuitton’s pricing strategy is to sell the products to all of its customers at the same price no matter the location.  We find out that LV has used the combination of prestige pricing and psychological pricing strategies. 1. Theory

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    MODULE NAME: Management Information System TABLE OF CONTENT: 1. Cover Page Page 1 2. Table of content Page 2 3. Question 1 Page 3 – 6 4. Question 2 Page 6 – 9 5. Question 3 Page 10 - 13 6. Question 4 Page 13 – 18 7. Question 5 Page 18 – 21 8. Question 6 Page 21 - 23 Bibliography Page 24 -25 Question 1: Describe the information systems at Discovery Health In

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