Ch 1 Question 1 Which of the following statements is correct? a) Marketing is the term used to refer only to the sales function within a firm b) Marketing managers usually don ’t get involved in production or distribution decisions c) Marketing is an activity that considers only the needs of the organization‚ not the needs of society as a whole d) Marketing is the activity‚ set of institutions‚ and processes for creating‚ communicating‚ delivering‚ and exchanging offerings that have value for customers
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Economics and Management /HES Import Procurement / Import Management from Asia (IMP) Year 3 Code : IMPVS3IM01 (EM-IM-I 3010IMP_T1 15675 VIM) IMPVS3TA01 (EM-TMA-I 3010IMP_T1 16644 TMA) IMPVS3TA02 (EM-TMA-I 3012IMP_TS 16389 TMA) Exam Period : H1 / Test Nr. 1 Programme : TMA/IM Date : 22-01-2013 Time : 14.30 – 16.30 p.m. Lecturers : R. Hoekstra / E.P.A. van den Thillart No book and/or notes allowed! Number of points per right answer m.p. questions: 2 Max. 60
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Maharashtra Govt. Reg. No.: F-11724 [pic] SUBJECT: MARKETING MANAGEMENT Total Marks : 80 INSTRUCTIONS 1. Answer all the Questions 2. Present your Answer with tidiness and to the point. 1. At the time when the market leader for instant noodles was Nestles Maggi‚ the main challenger was Top Raman’s Noodles. Applying the concepts of marketing Management‚ what would be your strategic plan in order to keep up
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Week 6: The nature of consumer attitudes 1. Explain a person’s attitude towards visiting Disneyland in Hong Kong in terms of the tri-component model. 2. Explain how the product manager of a breakfast cereal might change consumer attitudes toward the company’s brand by: 1. changing beliefs about the brand‚ 2. changing beliefs about competing brands‚ 3. changing the relative evaluation of attitudes‚ and 4. adding an attribute. 3. The Kia Corporation of Korea is making a big push into
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E2-6. Converting from cash to accrual basis revenue (AICPA adapted) To change Dr. Hamilton’s revenue from cash basis to an accrual basis‚ we have to add the earned but uncollected accounts receivable and subtract the beginning accounts receivable collected in 2011 but earned in 2010. We also need to subtract fees collected in 2011 but not earned until 2012 (unearned fees on 12/31/11): Cash basis revenue $200‚000 - Beginning accounts receivable (12/31/10) (18‚000)
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------------------------------------------------- The following questions are meant to help you practice answering multiple choice questions over the A201 material. These questions are not meant to be a substitute for a thorough review of the course material including reading the chapters‚ answering end of chapter exercises‚ and reviewing course notes. 1) Which one of the following groups of accounts contains only assets? a) Equipment‚ patents‚ accounts receivable b) Accounts
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QUESTION BANKSECURITY ANALYSIS & PORTFOLIO MANAGEMENTThird SemesterMBA – Master of Business AdministrationUniversity of MadrasPrepared by: N Rakesh‚ Chennai Investment / Financial system Define investment. What are its dimensions. Describe the different objectives of financial investment What are the characteristics of investment. Explain briefly the expectations of individual investors Discuss the problems faced by the Indian investors. Explain the function of Financial
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Marketing Management 1.8 Summary Let us recapitulate the important concepts discussed in this unit: Marketing is a social activity directed towards satisfying customer needs and wants through an exchange process. The five core concepts of marketing are: Needs‚ wants‚ and demand‚ Product and services‚ Exchange process‚ Customer value and satisfaction‚ and Markets. The main functions of marketing are advertising‚ sales promotion‚ market research‚ and sales planning. Marketing
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Spring 2010(Jan-June) Master of Business Administration-MBA Semester 2 MB0046 – Marketing Management - 4 Credits (Book ID: xxxxxxx) Assignment Set- 1 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions. Q.1 a. Explain the meaning of market with its features. (4 marks) b. Marketing involves more activities than only being an exchange process. How can you prove the validity of this statement? (6 marks) Q.2 a. Examine how a firm’s micro environment operates when compared
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Financial Management-Unit 101 Exam Questions 1. What is the role of management accounting? What are the primary difference between management accounting and financial accounting? Management accounting or managerial accounting is concerned with the provisions and use of accounting information to managers within organizations‚ to provide them with the basis to make informed business decisions that will allow them to be better equipped in their management and control functions. According to the
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