Marketing Management 12 e PHILIP KOTLER & KEVIN LANE KELLER ISBN 0-13-145757-8 658.8—dc22 Note: all credits for contents goes to the original author. Summarized by Wawan Setiawan (winanci@gmail.com)Summarized by winanci@gmail.com 2 Redefining Marketing for 21 st Century ● Marketing is everywhere‚ but tricky ● It makes Marketing management difficult because it needs continuous improvementSummarized by winanci@gmail.com 3 The scope of marketing: What is marketing? (1) ● Marketing:
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Review THE CITY BANK LIMITED * History of Banking in the world * Scenario of Banking in Bangladesh 2.1 THE HISTORY OF BANKING IN THE WORLD When money became an accepted medium of exchange‚ the need arose to keep the money safe. In addition‚ some people needed to borrow money. These needs led to the development of banks. The earliest banking records‚ dated around 2000 B.C.‚ indicate that Babylon had a highly developed banking system. Babylonian banks were not unlike the banks of today‚ except
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Research on Management at ANZ Bank Contents 1Introduction...................................................................................................................page 3 2Purpose of Organisation and Role Management.........................................................Page4-5 3 Management Philosophies and Management Practices............................................Page 6-7 4 Impacts of Internal and External Environments......................................
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Table of Contents 1.0 Introduction 2 2.0 Element of Marketing Mix 2 2.1 Price 3 2.2 Place 4 2.3 Product 5 2.4 Promotion 6 3.0 Corporate Social Responsibility(CSR) 7 4.0 Customer Relationship Management(CRM) 8 5.0 Marketing Strategy 9 5.1 Marketing plan 9 6.0 Conclusion 13 7.0 Reference 14 8.0 Appendix 16 1.0 Introduction Suria KLCC is one of the world tallest and well-known buildings in world. Suria KLCC remains its position as leading retail centre in
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Chapter 1 The Government and Not-For-Profit Environment TRUE/FALSE (CHAPTER 1) 1. The main objective of a typical governmental or not-for-profit entity is to earn a profit. 2. A government’s budget may be backed by the force of law. 3. Governmental entities have no need for an accounting system. 4. A government’s internal managers rely on general purpose financial statements for a considerable amount of information about their government. 5. Governments and not-for-profits
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in collaboration with NIIT‚ a reputable world class I.T. institute and will involve the award of National Diploma to participating youths that meets the criteria for recruitment. To this effect‚ Supreme Consult has concluded arrangement with the management of NIIT towards setting up training centers in each of the Oil Producing Local Government for the commencement of the programme. This if approved will guarantee the following benefits: (i) Equipping the youths with the necessary skills for
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National Institute of Business Management Chennai - 020 FIRST SEMESTER EMBA/ MBA Subject : Marketing Management Attend any 4 questions. Each question carries 25 marks (Each answer should be of minimum 2 pages / of 300 words) 1. Explain the modern developments in the concept and practice of marketing. In the modern times‚ the marketing concept and as a result the practice of marketing management have continued to evolve and develop and will continue to do so in future owing to the rapid
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Marketing Management Course Outline 宋亦平 Course Description: This course is designed for you‚ undergraduates‚ to improve your understanding of and skills in marketing as a discipline. We use cases‚ discussions‚ and readings to provide a mix of integrated concepts and hands-on problem solving approaches. We‚ at the same time‚ encourage a variety of perspectives by our attendees on marketing issues. Objective: In this course we seek to: ← Introduce you to critical concepts and phenomena
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London School of Commerce Assignment on: Marketing Management Semester One 2012 Prepared By: Ahmed Saber Mukit Submission Deadline 19th December 2012 Introduction HMV which stands for “His Master’s Voice” is a British entertainment company which mainly known as a recording label. Currently the company has operations in 4 countries United Kingdom‚ Ireland‚ Hong Kong‚ Singapore; and they have 273 stores in all over these 4 countries. The company is also a public limited company
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arrangement whereby bank acting at the request and on the instructions of a customer or on its own behalf to make a payment to or to the order of a third party or is to accept and pay bills of exchange drawn by the beneficiary. In an economy banks play the role of an intermediary that channels resources from the surplus group to the deficit group. So obviously one of the core functions of Commercial banks is to sanction Credit facility to it’s customers as per requirement. UTTARA BANK LTD. Bank’s Mission
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