Strategic Marketing Management Sample Exam Questions Question 1: a. Is the PLC (Product life cycle) concept useful in developing Marketing strategies? Describe why or why not? What are the limitations of the PLC concept? A strategy is a fundamental pattern of present and planned objectives‚ resource deployments‚ and interactions of an organisation with markets‚ competitors and other environmental factors. b. What are the advantages available to Google with their Google
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MGT 430: Exam 1 -Service: deeds‚ efforts‚ or performances -Goods: objects‚ devices or things -The distinction between goods and services is not perfectly clear -A product can be classified as either a good or a service -Scale of Market Entities: the scale that displays a range of products along a continuum based on their tangibility ranging from tangible dominant to intangible dominant -Tangible Dominant: goods that possess physical properties that can be felt‚ tasted‚ and seen prior to
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A basic underlying point in economics is that (A) people have limited wants in the face of limited resources. (B) there are unlimited resources. (C) governments should never interfere in the workings of a market economy. (D) people have unlimited wants in the face of limited resources. A2. The opportunity cost of producing good is defined to be (A) the money cost of the factors of production used in good . (B) the retail price of good . (C) what must be sacrificed of other goods
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Sample (Easy/Medium level of difficulty) Midterm Exam‚ FINE441- Fall 2012 – Answer KEYs are attached in the end! THIS IS THE EXAMPLE OF MULTIPLE CHOICE QUESTIONS. THE NUMERICAL PROBLEMS WILL BE SIMILAR (NOT IDENTICAL) TO THE END OF CHAPTER PROBLEMS POSTED ON My Courses and Assignments 1. You purchased a share of stock for $20. One year later you received $1 as dividend and sold the share for $29. What was your holding period return? A) 45% B) 50% C) 5% D) 40% E) none of the above Use the following
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Exam 2 – Chapters 5-8 Due: 5pm on March 14 Please highlight the correct answer Section 1 - Multiple-Choice – 15 questions‚ each worth 1 point 1. According to the text‚ which of the following is the LEAST motivating of all the factors? a. economic value b. eustress c. entertainment d. diversion from everyday life e. need for affiliation 2. Which of the following would NOT be a demographic factor for game attendance? a. age b. gender c. occupation d. education e. All of the above are demographic
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PHYSICS 1 MIDTERM EXAM REVIEW #2 1. A 6.0-N force and an 8.0-N force act concurrently on a point. As the angle between these forces increases from 0° to 90°‚ the magnitude of their resultant (1) decreases (2) increases (3) remains the same 2. A car increases its speed from 9.6 m/s to 11.2 m/s in 4.0 s. The average acceleration of the car during this 4.0-second interval is (1) 0.40 m/s2 (3) 2.8 m/s2 (2) 2.4 m/s2 (4) 5.2 m/s2 3. What is the speed of a 2.5-kilogram mass after
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ACLC COLLEGE Business Administration Program Butuan City FINANCIAL MANAGEMENT FINAL EXAMINATION I. Identification. Below is a table summarizing the different tools to Test Profitability and Returns to Investors.. Fill in the missing information. Write your answer in the space provided for. Name | Formula | Significance | Gross Profit Margin | 1. | Measures the profit generated after consideration of the cost of product sold. | 2. | Operating ProfitNet Sales | Measures profit
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School of Economics and Management /HES Management Accounting Year 1 Answers Codes: MA1VP1EL01-‚ MA1VP1ES02‚ - MA1VP1FAO1-‚ MA1VP1IM01 -‚MA1VP1TA01 - Test 2-resit Programs: IBMS‚ IBL‚ IFM‚IM and TMA Date: January 23‚ 2013 Time: 17.15-19.15 hrs Allowed: HvA-calculator (non-programmable) Scrap paper Not allowed: Dictionary‚ books‚ other papers than handed out Number of points per question: Question I II III IV V Total Points
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4Marketing 477 Study Guide Exam #2 Promotional Plan Outline * I. Executive Summary: Abstract of the entire plan (not an introduction) it’s a synopsis (5-10 pages) * II. Situational Analysis: There’s no order‚ just bullet points. It’s the information about consumers‚ gives an informed reason for everything that’s going to be followed 1. Companies and Product History 2. Product Evaluation 3. Consumer Evaluation 4. Competitive Evaluation 5. Other forces/trends (e.g. regulatory)
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Week 4 : Compensation and Morale Midterm ! Time Remaining: ! ! Page 1 - Essay ! ! ! Question 1. 1. (TCO A) How have customers’ expectations of their sales rep and their role in the 21st century changed from those customer expectations of 30-40 years ago? (Points : 20) ! Question 2. 2. (TCO A) As a sales rep‚ you are required to develop an annual sales plan for your territory. What would you include in your plan? (Hint: think in terms of objectives‚ strategies‚ and
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