E2-6. Converting from cash to accrual basis revenue (AICPA adapted) To change Dr. Hamilton’s revenue from cash basis to an accrual basis‚ we have to add the earned but uncollected accounts receivable and subtract the beginning accounts receivable collected in 2011 but earned in 2010. We also need to subtract fees collected in 2011 but not earned until 2012 (unearned fees on 12/31/11): Cash basis revenue $200‚000 - Beginning accounts receivable (12/31/10) (18‚000)
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Marketing Management 1.8 Summary Let us recapitulate the important concepts discussed in this unit: Marketing is a social activity directed towards satisfying customer needs and wants through an exchange process. The five core concepts of marketing are: Needs‚ wants‚ and demand‚ Product and services‚ Exchange process‚ Customer value and satisfaction‚ and Markets. The main functions of marketing are advertising‚ sales promotion‚ market research‚ and sales planning. Marketing
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of Management & Business Communication (50+50) Economics I Business Mathematics & Statistics Total 100 100 100 100 100 600 2NDYear Paper 2.1Chg 2.2Chg 2.3Ch 2.4Ch 2.5Ch 2.6Ch Subject Information Technology & Its Application in Business (Theory -50 marks + Practical -50 marks) Marks 100 100 100 100 100 100 Total 600 Principles of Marketing* (50) & e-Commerce (50) Economics II & Advanced Business Mathematics Financial Accounting II Direct & Indirect Taxation Cost & Management Accounting
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Spring 2010(Jan-June) Master of Business Administration-MBA Semester 2 MB0046 – Marketing Management - 4 Credits (Book ID: xxxxxxx) Assignment Set- 1 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions. Q.1 a. Explain the meaning of market with its features. (4 marks) b. Marketing involves more activities than only being an exchange process. How can you prove the validity of this statement? (6 marks) Q.2 a. Examine how a firm’s micro environment operates when compared
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Marketing implementation‚ the process that turns marketing plans into action assignments and ensures that such assignments are executed in a manner that accomplishes the plan’s stated objectives. Evaluating and Controlling the Marketing Process To deal with the many surprises that occur during the implementation of marketing plans‚ the marketing department has to monitor and control marketing activities continuously. The lists of four types of marketing control needed by companies are: annual
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of marketing be sequential in nature? Answer: Introduction: The main purpose of marketing management is to direct those activities by which the marketing goals can be achieved. According to Cundiff & Still “To achieve the marketing objective-planning‚ organization‚ coordination & control is necessary. Whether he is a marketing manager‚ industrial middlemen or consumer retailer each &every one has to do planning‚ organization & control of activities to achieve the marketing goals
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summary 2 Importance of Product to the London Olympics 3 Importance of Price to the London Olympics 4 Importance of Promotion to the London Olympics 5 Importance of Place to the London Olympics 6 Recommendations 7 List of References 8 Appendices 9 Executive summary This report research and analyse marketing environment for the London Olympic Games for 2012‚ using set of tools known as marketing mix. This paper is referred to 4P’s: product‚ price
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Intel Pentium Marketing Management Case 1 Group Assignment By: EMBA06 group A6 Arjen Seckel Mustafa Hanif Xavier Barbier Cedric van der Meulen Richard Diepeveen Table of Contents QUESTION 1 2 QUESTION 2 443 QUESTION 3 AND 4 665 QUESTION 5 887 QUESTION 6 887 APPENDIX A 998 Question 1 1 Assess Intel’s brand situation prior to November 24‚ 1994. What were the major elements of its success? Pentium was (and still is) the best-known brand name of
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Getting the Marketing Mix Right Marketers have a wide array of selling tools at their disposal‚ but lack an effective method for predicting their success. Associate Professor Thomas J. Steenburgh and collaborators offer a new model for guiding their marketing investments. Key concepts include: Discrete choice models commonly used to evaluate marketing strategies often provide misleading results‚ leaving managers with the inability to accurately measure how they can get the best bang for their
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CLASS-XII EXAMINATION 2012 SAMPLE QUESTION PAPERS in ECONOMICS‚ BUSINESS STUDIES ACCOUNTANCY‚ MATHEMATICS Central Board of Secondary Education Preet Vihar‚ Delhi ECONOMICS 1 DESIGN OF QUESTION PAPER ECONOMICS Class – XII Marks – 100 1. Weightage by type of questions Type Number of questions Long answer questions Short answer questions I Short answer questions II 6 6 10 6 4 3 1 36 24 30 10 Mark Total Estimated time a candidate is expected to take to answer 60 minutes 36 minutes
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