Retail pharmacies; the next big battle ground? February 16th‚ 2007 · 5 Comments The pharmacy retail trade‚ which is highly fragmented and until now dominated by small chemists‚ is bracing up for a quick revamp. Big industry houses like Ranbaxy (Fortis)‚ Reliance Retail‚ ADAG ( Reliance Health Venture)‚ together with other big multi-verticle‚ multi-format‚ retailers like Pantaloon (Tulsi) and Subhiksha as well as other regional healthcare players like Apollo Pharmacy (Apollo Hospitals Group)‚
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situated is an Industry that is dominator by two Competitors Coca Cola and of course themselves. Although Pepsi and Coke basically go after all consumers who purchase soft drink beverage Coca Cola targets it product at the head of household. II. Marketing Mix : Product The Pepsi-Cola drink contains basic ingredients found in most other similar drinks including carbonated water‚ high fructose corn syrup‚ sugar‚ colorings‚ phosphoric acid‚ caffeine‚ citric acid and natural flavors. The caffeine free
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The Marketing Mix Place The marketing mix consists in total of 4 elements (Product‚Price‚ Place‚ Promotion) which are often referred to as ‘the four Ps’. One of those four Ps is “Place”: Place represents the location where a product can be purchased. It is often referred to as the distribution channel through which goods and/or services are moved from the manufacturer/service provider to the user or consumer. It can include any physical store as well as virtual stores on the Internet. In our
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Baskin Robbins Introduction Nearly three-quarters of a century ago‚ two brothers-in-law shared a dream to create an innovative ice cream store that would be a neighborhood gathering place for families. Burton "Burt" Baskin and Irvine "Irv" Robbins had a mutual love of old-fashioned ice cream and the desire to provide customers a variety of flavors made with ingredients of the highest quality in a fun‚ inviting atmosphere. They started out in separate ventures at the advice of Irv’s father. In 1945
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The pharmacy tech Definition: I will translate this title so it’s easily understood. Pharmacy technician = Pharmacy aide/assistant/slave to the pharmacist on duty‚ by this I mean you will end up doing the grunt work of a pharmacist. Role/Status/Functions: the pharmacy technician field can be misleading to people. Most people are sold a bill of goods about this field thinking that once they complete a pharmacy technician training program or course they will have a real rewarding career. However this
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Marketing Mix Used by Big Bazaar 1.) Pricing: - The pricing objective is to gain the “Maximum Market Share”. Pricing at Big Bazaar is based on the following techniques: a.) Value Pricing (EDLP- Every Day Low Pricing): - Big Bazaar promises consumers the lowest available price without coupon clipping‚ waiting for promotions‚ or comparison shopping. b.) Promotional Pricing: - Big Bazaar offers financing at low interest rate. The concept of psychological discounting (Rs.49‚ Rs.99‚ Rs.199
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PHARMACY CAREER 1 Pharmacy Careers Daniel F. Bohmer Saint Leo University PHARMACY CAREER 2 Finding a career within the pharmacy profession holds appeal for many reasons: a strong job market‚ high pay‚ work equality‚ divergent career opportunities and favorable working conditions in a profession that consistently ranks at the top in Gallup’s annual poll of most trusted professions. Careers all across the ever-evolving health care industry have seen consistent growth in demand over
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over a billion dollars spent in advertisement a year‚ Toyota has become an attraction in the eyes of many auto consumers worldwide. Toyota has built its reputation not only by producing high quality vehicles at affordable prices‚ but the brand and marketing skills they use through tactful pricing strategies. Toyota has differentiated their prices from the traditional pricing set up of many of the other automobile makers. However‚ it is their effectiveness in targeting consumers’ needs and wants that
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Pharmacy Alaina Mckenzie Williams February 18th‚ 2014 Clinical Class 2nd &3rd One that is put into the pharmacy as a career or even a clinical student will witness and learn many medical terms‚ diagnoses‚ and procedures. There will be many new medical terms that one will hopefully to know while being in a pharmacy. For example‚ the terms outpatient pharmacy‚ protocol‚ pharmacy clerk‚ pharmacy technician‚ and apothecary will be very commonly used terms in a pharmacy
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did not choose the career path as a pharmacy technician it tend to choose me. It seemed to be the right career for me because I’m more of a behind the scene type of person rather than in the spotlight. I really like to do office type of work and to work with different types of medication. I also love to learn what the different types of medication are for and also used for rather than to be out on the floor of a hospital dealing with certain situations that makes me squeamish. I feel this is the
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