HTM 3205 Marketing for Hospitality and Tourism 2_2011 ASSUMPTION UNIVERSITY MARTIN DE TOURS SCHOOL OF MANAGEMENT AND ECONOMICS DEPARTMENT OF HOSPTIALITY AND TOURISM MANAGEMENT SYLLABUS 2/2011 Course Title Prerequisites Lecturer Contact Location Course Description HTM 3205 Marketing for Hospitality and Tourism HTM 3103 Consumer behavior in Hospitality and Tourism Industry A. Supaporn Y. ‚ A. Atjima S. CL1203‚ Tel: 02-723-2126 e-mail: A. Supaporn : yodpram@hotmail.com A. Atjima
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Primary and secondary research In that assignment I am going to present research done for Coca Cola water brand Dasani which failed in 2004. That research is would be done to find out is launching going to be successful. Sampling As a sample Dasani could offer a small 250ml bottles for shopping centre customers. And on the exit of shopping centre interviewer could ask people what you can say about Dasani water or how you rate that bottle of water. Questionnaire Questionnaire is designed
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an education in Jamaica is viewed as primarily a female activity. This cultural attitude encourages males to leave school early. In 2008‚ girls outnumbered boys in secondary school by a ratio of 1.04:1. At the same time‚ boys were more likely to have to repeat a year of school. Only 16% of boys passed five or more Caribbean Secondary Education Certificate exams compared to 30% of girls. Boys outperformed girls only in vocational subjects and physics. The report cites four key challenges in boys’
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Name: Erika Cabrera Course: HRT 321- Hospitality Marketing Date: October 24th‚ 2006 Assignment: Since students in Hospitality programs across the country are required to take a "Hospitality Marketing" course in addition to a "Principles of Marketing" course‚ there must be some fundamental or additional information differences between these two courses. One would assume there would be some differences within the established four P ’s of marketing (product‚ price‚ place‚ promotion). For
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Development & Expansion Analysis of a country from an hospitality point of view : Colombia‚ Bogota Introduction: According to a study made by Jones Lang LaSalle Hotels‚ four of the top spots in South America for investors are Bogotá‚ Colombia; Buenos Aires‚ Argentina; Lima‚ Peru; and Santiago‚ Chile. According to that fact‚ I will try to explain in what reasons Bogota could be better and a more attractive place for investors in the hotel industry then others. 1) Country overview Colombia
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Discrimination and equality Introduction Within this study report I will look at how young people can be discriminated against within the wider society and how I could and would challenge this within my youth work practice. This study report will also highlight current legislation and give a critical reflection on how the youth service can use the legislation to practice equality and diversity. Within this report I will also analyse and evaluate my own knowledge and understanding of equality
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to have the same effect on women as chocolate: It turns them on. The campaign was launched in three phases. The first – the seed phase – was done by Lowe Mumbai. Lowe Mumbai put together the teaser campaign for Dark Temptation on the basis of a research study conducted in November 2007 by Unilever together with Datosclaros‚ a company that designs and develops market and public opinion studies. The study involved 3‚571 women in 13 countries in the age group of 18-35 years. The aim was to test preferences
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Management: Secondary Data Sources Learning Objectives After reading this chapter‚ you will be able to 1 Understand how secondary data fit into the marketing research process. 2 3 4 5 Understand how secondary data fit into the customer relationship management (CRM) process. Demonstrate how secondary data can be used in problem solving. List sources of traditional internal secondary data. Demonstrate how to obtain external sources of secondary data. 6
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RESEARCH PROCESS AND SECONDARY DATA Secondary data: Data previously collected and assembled for some project other than the one at hand {text:list-item} {text:list-item} Can almost always be gathered more quickly and inexpensively than primary data But may be outdated or may not exactly meet the researchers needs Secondary data‚ or historical data‚ are data previously collected and assembled for some project other than the one at hand. Secondary data often
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It divides the market into six principle categories by type of food: sandwiches‚ burgers‚ pizza‚ fish and chips‚ chicken‚ and other fast food or takeaway. The segment for sandwiches is the largest subsector and accounted for 31.3% of the market in 2011‚ followed by the burgers sector (23%). In 2011‚ the share of the fish and chips sector stood at 10.5%‚ while the share of the pizza stood at 11.6%. Although the smallest sector overall‚ chicken has undergone the fastest growth since 2007‚ increasing
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