SEGMENTATION WITH NEURAL NETWORK B.Prasanna Rahul Radhakrishnan Valliammai Engineering College Valliammai Engineering College prakrish_2001@yahoo.com krish_rahul_1812@yahoo.com Abstract: Our paper work is on Segmentation by Neural networks. Neural networks computation offers a wide range of different algorithms for both unsupervised clustering (UC) and supervised classification (SC). In this paper we approached an algorithmic method that aims to
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Market Segmentation Geographic Segmentation Geographic Segmentation is collecting and analyzing information according to the physical location of the customers or other data source. Carrefour marketers use geographic segmentation because they know where to sell their product to increase advertising and sales effect. For example‚ there are different numbers of population among each state in Malaysia then Selangor state consist of most highest population with 51026000 peoples. Therefore‚ Carrefour
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study was undertaken in order to find out the factors influencing consumer’s purchase decision of laptop. And the findings of this first objective will provide the basis for the second research objective in the study. Secondly‚ it is intended to find out whether there are differences among consumer groups of a computer company with respect to the importance given to the factors influencing consumers’ laptop purchases. The customer base of a company consists of three groups of consumers stayers (those
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When laptops entered the computer market‚ everyone wanted one of these small devices for computing on the go. Laptops received a lot of hype because of their portability and their ease of use. This new technology took the computing world by storm and dominated the portable computer scene until a new device entered the market: the tablet. This device offers several of the same features as laptops but with added portability. Some individuals may feel this is the new way to compute and they can’t live
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states that “Applying technology in education would enhance human capacity‚ dynamize the teaching/learning environment‚ promote creativity‚ innovation‚ critical thinking‚ decision making and lifelong learning.” This predominant point suggests that laptops should not be banned in the classroom at the University level. Reasons are distribution‚ media‚ productivity‚ Internet‚ software‚ virtuality‚ management and environment. From the inception of the People’s Partnership government in 2010‚ an innovative
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distracted. Computers are a distraction. In the article “Classroom Laptops Use Distracting” it explains how computers
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Adam and Matt. As always after school we all came over to my place for dinner‚ then go downstairs into my gaming room. Three desks with three really comfortable office chairs. We all had ultrahigh spec laptops and we all just got new surround sound headsets for Christmas. We spent hours on our laptops playing video games together on a daily basis. But this one day right after New Year something unordinary and unforgettable started happening. Our New Year’s holiday was coming to an end‚ we only had
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1. Identify several major categories of segmentation used by Marroitt. Marriott decided to enhance travelers’ value by segmenting the market and then targeting selected segments‚ each with a different brand. Then as now‚ Marriott was the flagship brand. Each new brand would support Marriott’s overall brand identity — a commitment to superior customer service — and train employees to have a passion for service. Marriott’s flagship brand continues to target customers needing fine restaurants
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STRATEGIC MARKETING Mid-Term Assignment 2013-2014 Table of Contents 1. Executive Summary……………………………………………………………………….3 2. Introduction………………………………………………………………………………..4 3. Organisation Description…………………………………………………………………..5 3.1. SWOT Analysis……………………………………………………………………6 3.1.1 table; SWOT Analysis……………………………………………………………7 3.2. Financial Situation…………………………………………………………………….8 3.3. Competitors……………………………………………………………………………8 4. Methodology……………………………………………………………………………….9 5. Findings……………………………………………………………………………………9
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3. Lifestyle: Lifestyle is an important factor in determining customer purchasing behaviour. Canadian tire customers are people with a stable life style‚ good income and can be called as “middle class” people. BENEFITS SOUGHT Benefits segmentation divides up the market based on the benefits customers seek from using a product. Canadian tire’s customers have
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