EFFECT OF COUNTRY OF ORIGIN OF A PRODUCT ON CONSUMERS’ BUYING BEHAVIOR By FIREW KIFLE GUDERO Bachelor of Arts in Business Management Jimma University Jimma‚ Ethiopia July 2001 Submitted to the Faculty of the Graduate College of the Oklahoma State University in partial fulfillment of the requirements for the Degree of MASTER OF SCIENCE May‚ 2009 COPY RIGHT BY FIREW KIFLE GUDERO MAY 2009 THE EFFECT OF COUNTRY OF ORIGIN OF A PRODUCT ON CONSUMERS’ BUYING BEHAVIOR Thesis Approved: Dr
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DEFINITION Consumer psychology is a specialty area that studies how our thoughts‚ beliefs‚ feelings and perceptions influence how people buy and relate to goods and services. One formal definition of the field describes it as "the study of individuals‚ groups‚ or organizations and the processes they use to select‚ secure‚ use‚ and dispose of products‚ services‚ experiences‚ or ideas to satisfy needs and the impacts that these processes have on the consumer and society. STAGES IN CONSUMER DECISION
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individuals in order to maximize their potentials; Nurture future professionals with the requisite academic foundation and conventional skills so as to mold them into highly-respected leaders and members of society; Respond effectively to the changing needs and conditions of the times through continuing professional education and research; Inculcate social awareness through community outreach program; Imbue a deep sense of nationalism and pride in our Filipino heritage; Uphold virtues of truth‚ justice
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American Journal of Scientific Research ISSN 2301-2005 Issue 79 October‚ 2012‚ pp.40-47 © EuroJournals Publishing‚ Inc. 2012 http://www.eurojournals.com/ajsr.htm Analysis of Factors Affecting Consumer Brand Preference in Brand Alliance Strategy Vahid Shokri Aliabadi Corresponding Author‚ MBA‚ Faculty of Virtual Education University of Isfahan‚ Isfahan‚ Iran No.5‚ 2nd Fl.‚ Eghlimi St‚ Southern Sohrevardi Ave Tehran (15657) Iran‚ P.O.BOX 15745-511 E-mail: shokri.ui.ac.ir@gmail.com Tel: 98-913-326-0868
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Consumer behaviour is a hotbed of psychological research‚ as it ties together issues of communication (advertising and marketing)‚ identity (you are what you buy)‚ social status‚ decision-making‚ mental and physical health (Holt et al 2004). Customer behavior study is based on consumer buying behavior‚ with the customer playing three distinct roles of user‚ informer and buyer. According to Loudon (1988) consumer behavior is the study of individuals‚ groups‚ or organizations and the processes they
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Introduction Consumer behavior is the study of individuals‚ groups‚ or organizations and the processes they use to select‚ secure‚ and dispose of products‚ services‚ experiences‚ or ideas to satisfy needs and the impacts that these processes have on the consumer and society. It blends elements from psychology‚ sociology‚ social anthropology and economics. It attempts to understand the decision-making processes of buyers‚ both individually and in groups. It studies characteristics of individual
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FACULTY OF BUSINESS AND MANAGEMENT SEMESTER 4/ YEAR 2 BBGP4103 CONSUMER BEHAVIOR MATRICULATION NO : 880720125679001 IDENTITY CARD NO. : 880720-12-5679 TELEPHONE NO. : 014-6503712 E-MAIL : xtreme_ivan88@hotmail.com LEARNING CENTRE : SABAH LEARNING CENTER Introduction : Samsung Samsung has been dominating the Asian mobile industry ever since their top-of-the-line electronic products and services which was founded and formed at the year 1938
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Origin of Consumer Rights | Consumer rights were recognized broadly in many ancient Hindu‚ Islamic and Christian religious scriptures; however‚ no literary work formalized them into a concise set until the 1960s. Consumer rights in India and the modern world owe their origin to the consumer revolution of the pre-60s in the United States of America.On March 15‚ 1962‚ US President John F Kennedy made a historical speech about consumer rights as he introduced ’The Consumer Bill of Rights’ in the
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November-2012 ISSN 2278-7763 Consumer Perception and Buying Decisions(The Pasta Study) Syeda Quratulain Kazmi P.A.F Karachi institute of Economics And Technology‚ Karacchi‚ Sindh‚ Pakistan ABSTRACT The project “consumer perception and buying behavior (the pasta study”) is basically measures the development of perception through different variables and identify those factors which stimulate buying decision of consumer. Among various variables which effect consumer buying pattern I choose AWARENESS
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impacts on ’Spontaneous Consumer’ have resulted in the trend on Auckland Theatre Company. Impacts such as raising demands in the sales of tickets at the last minute. As inferred from the case study‚ “on average‚ 25-30 per cent of a season is booked in advance by subscribes. This may create loss of sales revenue from the particular group of ’Spontaneous Consumers’. However‚ Auckland Theatre Company may extend their registration dates to cater to this particular group’s needs. Extended registration
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