Digital Marketing Strategy Jacob Orquin Department of Business Administration Aarhus University E-business models Chaffey & Smith (2008) The e-marketing plan Chaffey (2009) Online strategy model Guava Media‚ Nyborg (2009) Which KPI’s? Who are the customers? Qualitative/explorative analyses segments‚ position‚ messages Quatitative analyses Cross- & upsales‚ loyalty Qualify the customers/ market Touchpoint strategy Integration of digital strategy in corporate/ marketing
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Front Page Table of Contents Executive Summary:- Three Entrepreneurs Adrian Dalse‚ Larry Hillblom and Reober Lynn established a company in 1969 named Deutsche Post DHL. San Fransisco was given honor to start operations and send shipping papers to Honolulu by Air. When talk about overland transport‚ air freight‚ ocean logistics the only one name comes DHL operating almost 220 countries worldwide and having 28500 direct employees who are contributing their willing efforts with
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Company Overview Dell is among the world’s leading computer manufacturers that has transformed and diversified into variety of business segments over the years. Products range from Dell PowerEdge servers‚ Power Vault‚ Dell EMC storage systems as well as PowerConnect switches for corporate clients. For individuals and professional customers products range from Dell Precision workstations‚ OptiPlex desktops‚ Dimension desktops‚ Inspiron and Latitude notebooks. Apart from these core products‚ the company
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Moosejaw is an outdoor apparel company that has been utilizing customer reviews in a unique way to make their brand stay out‚ and give them an edge over more stuffy companies like LL Bean and REI. Part of their marketing strategy is to create weird and often funny reviews and product descriptions‚ that show the customer that they don’t take themselves to seriously. (Sprung) Here’s an example found on their website http://www.moosejaw.com : “I bought this pullover for my girlfriend who
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Nokia is a well known brand in the world of mobile communication and it is the world leader in the industry because of its history‚ name‚ reliability and unique products and provision of protected solutions. It is one of the most well-known companies and it has offices all over the world. The main product of Nokia is mobile phones and it also deals in household items. Nokia recognizes its corporate responsibility and states that “in all parts of business it makes corporate responsibility a part of
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CanGo Marketing Analysis and Strategy The General Environment Currently the inflation rate is stable at three percent or less per year‚ and the consumer price index is steady with approximately 1.5-2 percent change per year. A stable economy without significant inflation will likely maintain the strong spending power of the consumer. The consumer’s dollar will be stretched further allowing them to purchase more goods. Low inflation rates will also persuade the Federal Reserve Board to keep
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Wal-Mart’s Marketing Strategy The store in the competitive retail industry that is referred to as the giant is Wal-Mart. This store has leaded the retail industry’s market of profit and sales for years. The stores expanded to every nook and cranny and became a household name. The stores went from only retail items to grocery stores‚ to having restaurants such as McDonalds and Subway‚ to having hair salons‚ optical stores‚ and mechanic services. The retail giant boomed‚ and soon found itself
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I Marketing Strategy Plan 1 Company and Product 1.1 Company overview The “BIONADE GmbH” is a small German manufacturer and distributor of the organic lemonade brand “Bionade”. The family-owned-enterprise has 107 employees and is located in Ostheim‚ a small town in the northern Bavaria region of Germany. Sigrid Peter-Leipold is the industrial business manager‚ owner and executive manager of the “Privat Brauerei Peter KG Associate Partner” and the “BIONADE GmbH” and “BIONADE International
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If I Was the Chief Marketing Officer of Wipro Technologies By: Samir Faruqui (PGPM-FT 14366) Great Lakes Institute of Management‚ Chennai. If I Was the Chief Marketing Officer of Wipro Technologies By: Samir Faruqui (PGPM-FT 14366) Great Lakes Institute of Management‚ Chennai. Introduction Wipro Technologies is a global information technology‚ consulting and outsourcing company with 145‚000 employees serving around 970 customers in 54 countries
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flooring‚ and footwear. Company decided to enter in to retail market with the product and for that‚ they come up with collapsible tube. Company came up with different packaging in order to cater to different segment of customers. Pidilite Industries decided to leverage the Fevicol brand’s success and popularity by launching a version suitable for the retail market. The first product line extension‚ a 30-gram collapsible tube‚ was introduced in the early 1970’s. Subsequently the company rolled out a spate
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