optimal use of the elements of promotion (Advertising‚ Sales Promotion‚ PR & Personal Selling). THE ROLE OF PROMOTION Competitive Advantage High product quality Rapid delivery Low prices Excellent service Unique features MARKETING COMMUNICATION PROCESS Communication is the process by which we exchange or share meanings through a common set of symbols. 2 categories of communication: a) Interpersonal communication: Direct‚ face-to-face communication between two or more
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Week 8 : Final Exam - Final Exam Time Remaining: Final Exam Question 1. 1. (TCO 4) Which of the following are measures used by marketing executives? (Points : 5) Market share Cost per lead Retention rate Cost per click All of the above Question 2. 2. (TCO 1) The more a marketing plan is based on _____ rather than guesses‚ the less uncertainty and fewer risks are associated with executing it. (Points : 5) industry
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does not specifically serve commuters. The railway has a large collection of Vintage carriages; some of them are used to carry passengers on specifically selected open days. Recently the Airedale Springs company has produced a flat spring product that helps extend the life of wooden railway sleepers‚ this was specially produced for Keighley and Worth Valley Railway. This spring is used to repair and prevent the worsening of cracks which tend to appear due to wear and tear. The railway preservation
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Business Centre No 90665 Unit No & Unit Title Unit 4‚ Marketing Principles Course Title HND in Business Lecturer’s Name Achila Amarasinghe Assignment Title & Type Understanding marketing principles: Unilever PLC Case study Assignment No 1 Date Set w/c 06-10-2015 Due Date 09-01-2015 Semester / Academic Year 1/2014 Unit Outcomes Covered: 1. Understand the concept and process of marketing 2. Be able to use the concepts of segmentation‚ targeting
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is a key literary device which‚ if used effectively‚ can be the basis on which we‚ as an audience‚ can understand of the key ideas in a film. The Kimberley Gift Fair and the Gallipoli Peninsula are two important settings in the 1981 motion picture‚ ‘Gallipoli‚’ which enable us to gain an understanding of the key ideas of the film; which are‚ the destructive puissance of war propaganda and the brutality of war. Throughout the film‚ a plethora of cinematic techniques are employed by the director Peter
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operation but it should be observe in situations where there is a need to maintain the sterility of certain articles and to maintain a sterile environment. 13 Principles of Asepsis 1. All articles used in an operation have been sterilized previously. When preparing for the equipments that are to be used for an operation‚ always remember that the equipments are already sterilized and therefore are free from pathogen so never touch them with your bare hands. 2. Sterile persons touch only sterile
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“GROUND IMPROVEMENT TECHNIQUES” 1. ABSTRACT: Ground improvement is the most imaginative field of geotechnical engineering. It is a field in which the engineer forces the ground to adopt the project’s requirements‚ by altering the natural state of the soil‚ instead of having to alter the design in response to the ground’s natural limitations. The results usually include saving in construction cost and reduction of implementation time. There are number
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The Reid technique is a commonly used police interrogation technique in North America (King & Snook‚ 2009). This interrogation technique is used to elicit confessions from people suspected of committing a criminal offense. The Reid technique requires that police officers collect factual evidence‚ then the interviewer questions the suspect in a non-accusatory manner (King & Snook‚ 2009). Truth or deception is then determined based on behavioural analysis of the suspect‚ then if deception is detected
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DIRECT MAREKTING: Direct Marketing Channels Any medium that can be used to deliver a communication to a customer can be employed in direct marketing‚ including: Email Marketing Sending marketing messages through email or Email marketing is one of the most widely used direct-marketing methods.[citation needed] One reason for email marketing’s popularity is that it is relatively inexpensive to design‚ test‚ and send an email message. It also allows marketers to deliver messages around the clock
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elsevier.com/locate/bushor International marketing research: A global project management perspective Robert B. Young a‚⁎‚ Rajshekhar G. Javalgi b a Business Division‚ Lorain County Community College‚ 1005 North Abbe Road‚ Elyria‚ OH 44035‚ USA Nance College of Business Administration‚ Cleveland State University‚ 2121 Euclid Avenue‚ Cleveland‚ OH 44115-2214‚ USA b KEYWORDS International marketing; Global marketing strategies; Marketing research; Competitive advantage Abstract
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