BMKT 600 – Services Marketing Final Exam Structure - Fall Semester 2012 - 2013 Required chapters: 7‚ 8‚ 9‚ 11‚ and 12. Exam Date: Tuesday‚ February 4‚ 2013 Exam Duration: 150 Minutes |Part |Description |Weight | |I. Objective |All lectured material | | |
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Contemporary Issues Environmental threats Overpopulation Every 20 minutes‚ the world adds another 3‚500 human lives but loses one or more entire species of animal or plant life - at least 27‚000 species per year. ZGP July 1999 World population growth peaked at about two percent per year in the early 1960s. Latest population figures indicate that the rate of growth has slowed to 1.33 percent annually‚ equivalent to 78 million people a year. UNFPA 1999 The highest world population growth
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Threat of Entry Significant economies of scale the price of laptops has come down in recent years and the prices of some printers are more expensive than others that are smaller! Part of the reason for this is that there is a different degree of technology involved in the production of some of these products and‚ in addition‚ it is not likely that they will be produced in the quantities that will allow the benefits of economies of scale to manifest themselves. With most multinational corporations
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Marriott Corporation: The Cost of Capital (Abridged) Executive Summary: The case "Marriott Corporation: The Cost of Capital (Abridged)" focuses on an ideal opportunity to review the capital asset pricing model and the weighted average cost of capital through calculation of the cost of capital for Marriott as a whole. Dan Cohrs is faced with making recommendations for the hurdle rates at Marriott Corporation and its three divisions utilizing CAPM and WACC. This case illustrates
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Jeramie Feenstra Richard De La Cruz Window 7 vulnerabilities Local Security Authority Subsystem Service There is a recently discovered vulnerability in the Local Security Authority Subsystem Service which can cause a denial of service attack if a hacker sends a packet containing malicious files during NTLM authentication. NTLM protocol refers to the Windows NT LAN Manager which is used to authenticate logons to PCs that are connected to the network. The security update provided by Microsoft includes
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the biosphere. Some‚ perhaps all‚ are close to tipping points that‚ if tipped‚ will result in irreversible change. And yet‚ no sense of urgency is apparent. If any one of the eight interactive crises passes a tipping point‚ it will probably act as a threat multiplier for the remaining crises. Both politicians and the average citizen believe that priorities can be established for these interactive crises‚ but such an option is not viable for a highly interactive system. Polls indicate that most people
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Threats and recommendations of BMW: In this part‚ this report will focus on the discussion of BMW’ threats of brand equity‚ and contrapose the threats give some recommendations. Additionally‚ there are some considerations in brand equity that is a series of capital and liabilities related to a brand’s name and logo that plus or minus the value provided by a product or service to a group or that group’s customers (David A. Aaker‚ 1996) of BMW and is includes the BMW’ awareness‚ BMW’s recall‚ BMW’s
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The Big Idea Over 2500 years ago Aristotle proposed two laws of physics governing motion. One for ‘Earthly bodies’ (objects on Earth) that states objects naturally go in straight lines and one for ‘Heavenly bodies’ (objects in space) that states objects naturally go in circles. This idea held steady for 2‚000 years‚ until Isaac Newton in a triumph of brilliance declared that there is one law of physics that governs motion and he unified “earthly” bodies and “heavenly” bodies with the The Universal
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April 11‚ 2012 Marriot Corporation: The Cost of Capital Background: Marriot Corporation began in 1927 with J. Willard Marriot’s root beer stand. Over the next 60 years‚ the company grew into one of the leading lodging and food service companies in the United States. Marriot has three major lines of business: lodging‚ contract services‚ and restaurants. Lodging operations included 361 hotels‚ with over 100‚000 rooms that generated 41% of sales in 1987 and 51% of profits. Contract services
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Sherman v. Marriott Hotel Services‚ Inc. Facts: The plaintiff‚ Marcus Sherman‚ (African American Male) checked into Marriott Hotel on or about March 5 through March 7‚ 2003. During the plaintiff’s stay his room key was demagnetized. Plaintiff went to the front desk and inquired with a white male Marriott employee for a new room key. Marriott has a lock-out policy requiring guests to provide proper identification in order to receive a new key. Policy states guests are to be escorted by security
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