Nanyang institute of management | Singapore Airlines’ Marketing Issues | BSMAN BSHSP 3008 Marketing for Managers | | Stacie Huynh Bao Tran | 06-Aug-12 | | Executive Summary Singapore Airlines is one of the world’s top ranked carriers. They have been constantly a successful organization for the factual understanding of the needs and wants of its target market. They provide products and services in excellence standard to meet its demand‚ implement an active marketing orientation
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Slimming is increasingly seen as one of the panaceas for Singapore’s societal ills‚ many young women feel that being slimmer can change the way they feel about themselves. The obesity rate among young Chinese women in Singapore is only 4.2 percent. However‚ Singapore is ranked fifth in per capita consumption of diet pills in the world. Even the women who are not obese are taking diet pills to be slimmer. This has led to a whole host of products claiming to reduce weight with little effort
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SINGAPORE SPORTS HUB Understanding the industry environment Singapore Sports Hub 35-hectare‚ S$1.87 billion project 55‚000 capacity with a retractable roof and movable tiered seating 6‚000 – capacity OCBC Aquatic Centre 3‚000 – capacity OCBC arena Water Sports Centre featuring dragon boating‚ kayaking and canoeing 41‚000 sqm retail mall The iconic Singapore Indoor stadium Singapore Sports Museum Sports Hub Library Daily community facilities and activities
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| Singapore Taxation Assignment 2 | Research Paper | | Contents Introduction 2 Income Tax 2 Double Tax Agreement 3 Economic Expansion Incentives 3 Conclusion 8 Introduction Singapore is a small country with only 660 square kilometer and around 5 million people. The main resources in Singapore are intellectual ones and skilled manpower with assistance in continuously improving infrastructure. Therefore‚ Singapore will depend heavily on foreign capital inflows and local
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The Fall of Singapore 1 INTRODUCTION Singapore‚ the impregnable fortress‚ the “Gibraltar of the East”. It stood this way since long ago‚ with Australians using it since 1920. It was the British symbol of Eastern power and on February 15th‚ it fell control the control of the Japanese empire. In a fresh new battle front‚ a war had begun. A war of the pacific that was only ten weeks old. Britain’s foothold into the Pacific had been taken‚ and it took only seven days. Painfully undefended‚ it stood no
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roles as a citizen in Singapore is to help to make Singapore a better place. As what one person can do is only so small‚ but it will always make a difference nonetheless. I would help to stay strong and vigilance to help Singapore be a crime free place as much as possible. I would also help Singapore to upkeep her reputation as a green and clean city. I would have social responsibility and not to litter and also tell others to do the same. I also find that as a citizen in Singapore I could also spread
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previously closed sectors and countries. The economies of countries are becoming increasingly integrated with one another. Indeed‚ living in today’s globalised era‚ no country has been untouched by the expanding and influential force of globalization. Singapore is no exception‚ as evidenced by her miraculous evolution from a mere fishing village in the past to the cosmopolitan and vibrant metropolis today-------all thanks to globalization. Without the global market‚ it is difficult to imagine how Singapore’s
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According to the Singapore Tourism Board‚ Singapore posted an estimated S$13.8 billion in tourism receipts from January to December 2007‚ representing an 11.3% increase over January to December 2006. This had exceeded the target of S$13.6 billion for 2007‚ and set a new record for tourism receipts. · In 2007‚ Singapore welcomed 10.3 million visitors‚ registering a growth of 5.4% over 2006 (9.7 million visitors). This is the highest annual visitor arrivals recorded for the Singapore tourism sector
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Introduction This report will outline Singapore Airlines (SIA) business’ environment to aid in its future strategy formulation and planning. Firstly‚ this report will analyze the business environment of the organization‚ which is to be considered in its strategy formulation. Next this report will explain the process of strategic planning that is to be implemented in SIA. 2.Company background The Company (SIA) was incorporated as a wholly-owned subsidiary of the Singapore government through Temasek Hldgs
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Segmentation of market Using demographic and behavioral segmentation Singapore flyer can segment its market. Using demographic segmentation‚ we have targeted the age group and the income group factor. Firstly‚ for the age group‚ Singapore flyer should segment the market into four different age groups. They are the children‚ youths‚ adults and elderly. We have chosen to target the youths and adults (age 13 to 45)‚ mainly because they are the ones who are willing to spend their money for entertainment
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