CASE PREPARATION : SINGAPORE AIRLINES 1. WHAT IS THE ‘SERVICE CONCEPT’ OF SINGAPORE AIRLINES?Singapore Airlines handles a strategy of Service Excellence which means they have to deliver an outstanding service to their customers all the time and on every aspect of the flying-experience. Furthermore they want to provide this high quality service in a safe‚ reliable and economical way‚ so this excellence also has to be cost-effective. Singapore Airlines understands that to give their customers the
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Ethics Competency Nasser Mardini Virginia International University Organizational Behavior and HR management – MBA 513 Fall 2011 – Med-Term October 20‚ 2011 Dr. Shawn Richmond Question 1: Is the "Fight-or-Flight" response evident in this case? Explain Yes. The fight-or-flight response refers to the biochemical and bodily changes that represent a natural reaction to an environmental stressor. When Colombo e-mailed the regional vice president for operations to report the wholesaler
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the Vietnam domestic air services market‚ there are Vietnam Airlines (VNA)‚ Jetstar Pacific Airlines (JPA)‚ Vasco‚ Viet Air‚ Air Mekong‚ Blue Sky Air. Espealcially‚ Vietnam Airlines is playing the commanding position on the net of domestic flying pathway. On the other hand‚ although The law of air service was newly promulgated in 2006 and give econmic components chance to join air transportation. However‚ up to now‚ Vietnam Airlines is still the firm commanding the market with the % of concentration
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Classic Airlines Problem Solution “Every company knows that it costs far less to hold on to a customer than to acquire a new one” (Gokey‚ 2002). As the commercial airline industry is changing at a rapid pace‚ Classic Airlines (CA) is faced with the challenge of delivering increased value within leaner consumer budgets. According to Plunkett Research Online‚ travel industry expenditures are decreasing and e-commerce is gradually replacing many jobs. With this report in mind‚ CA is set
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Jack Ma (Ma‚ Yun)‚ “Alibaba” of China’s e-commerce business As a young Charismatic leader‚ how will Jack Ma overcome challenges of running a big business and get success when going forward? Alibaba Group‚ even only with 12years history‚ is one of the biggest e-commerce platforms for small businesses in the world. Its business includes: Alibaba.com‚ which is for small firms to find customers and suppliers without going through middlemen‚ has 57million users‚ nearly in every country. Another
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Task Three: Budget Airlines CONTENTS • Who and what are budget airlines • Marketing environment - Micro environment - Macro environment • Sources of information • Segmentation • Targeting • Positioning • Marketing mix – price • Questions Budget Airline Definition Budget airlines don’t have free meals and entertainment • Budget airlines don’t issue tickets • Budget airlines have only one class – budget class
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REVENUE MANAGEMENT Capt: Paul Mwangi 9th May 2014 KCAA/MOI UNI/EMBA/PK/9th May 14 OVERVIEW OF REVENUE MANAGEMENT MISSION Maximize network revenue per Available Seat Kilometer for a given schedule. KCAA/MOI UNI/EMBA/PK/9th May 14 Why Revenue Management? To maximize revenue income! KCAA/MOI UNI/EMBA/PK/9th May 14 How? “cherry picking” Overbooking KCAA/MOI UNI/EMBA/PK/9th May 14 “Cherry Picking” Flight NBO – LON available seats: 8 Passengers who wants to travel:
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Identify L’Occitane’s core competence. With reference to resource based view‚ explain how the competence was created. 1. Respect for the Environment L’Occitane invested heavily in developing products that contain rich natural ingredients with traceable origins. The company follows the principles of phytotherapy and aromatherapy‚ without using animal products. All product tests are under medical supervision rather than tests on animals. L’Occitane also limits the use of silicones‚ chemical
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Management Information System (MIS) All info © Planitas Systems Ltd. 2006 Management Information System (MIS) While the Planitas MIS uses modern IT technology it is‚ first and foremost‚ a tool that provides mission-critical information to airline managers. It is designed to overcome the lack of vital real-time management information relating to revenue‚ past and future. “Planitas’ commitment to working with us to customize and fine tune their MIS software to fit Hawaiian’s needs has proven
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Claremont Colleges Scholarship @ Claremont CMC Senior Theses CMC Student Scholarship 2010 Airline Bankruptcy: The Determining Factors Leading to an Airline’s Decline Jason Tolkin Claremont McKenna College Recommended Citation Tolkin‚ Jason‚ "Airline Bankruptcy: The Determining Factors Leading to an Airline’s Decline" (2010). CMC Senior Theses. Paper 88. http://scholarship.claremont.edu/cmc_theses/88 This Open Access Senior Thesis is brought to you by Scholarship@Claremont. It has
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