! ! ! ! ! ! ! ! ! ! ! ! !!!!!!!!!!! ! ! Did Wal-Mart Wake Up? How Strategic Management Handled Wal-Mart’s Reputation [ABSTRACT] The nation’s largest private corporation and retail giant Wal-Mart has faced multiple opposition from labor unions‚ grassroots organizations‚ religious groups‚ and even from its own employees‚ impacting its corporate reputation and ultimately its bottom line. This case study will demonstrate the strategic communication Wal-Mart used for its corporate reputation
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MCDONALD OR BURGER KING Remember when eating out used to be a treat? Over the past 40 years‚ we have moved out of the kitchen and into the car for mealtime. Nearly one-quarter of all meals are eaten away from home. The odds that frequently eating fast food meals can "super size" you are real. But to prevent unwanted and unhealthy weight gain‚ is it enough to change your choice of food‚ drink‚ or portion sizes at fast food restaurants? Or do we need to change your attitudes about eating and the
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COMPANY NAME: McDonald’s Corporation INDUSTRY: Food McDonald’s Corporation COMPANY WEBSITE: (www.mcdonalds.com) COMPANY BACKGROUND: Ray Kroc found McDonald’s corporation‚ a successful fast food restaurant‚ in 1955 were his vision was to create McDonalds restaurants all over the U.S‚ and within 3 year of establishing the franchise the corporation was already selling its 100 millionth burger. The franchise has now became a successful global fast food restaurant that sells a variety of items and has
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This paper will consider the facts associated with the case of Stella Liebeck versus McDonald’s‚ resulting from Ms. Liebeck’s efforts to collect for damages sustained when she spilled extremely hot coffee into her lap in 1992. The issues‚ applicable laws and the conclusion the jury reached will also be covered as well as the subsequent impacts on American tort law following this decision. The facts in the Liebeck case start with the incident description as recounted by Aric Press in the March
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The McDonald’s Coffee Case Back in 1992 when Stella Liebeck spilled McDonald’s coffee on herself‚ she never intended to sue. She simply asked for money to cover her medical charges and for the time her daughter was out of work caring for her. When she received an inadequate response from McDonald’s‚ that’s when she sought an attorney. This case has turned out to be one of the most misunderstood cases of our times. In Stella Liebeck’s defense‚ it can be said that McDonald’s should not have been
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McDonald & Wendys financial Statement Comparation Financial Statement Analysis Project The two companies that I will be comparing in this project are McDonalds and Wendys. Both of these companies are competitors in the same industry. I am using the information from their 2005 Financial Statements. Debt-to-Assets Ratio When comparing the debt-to-assets ratio of McDonalds and Wendys‚ you have to divide the firms total liabilities by their total assets. Essentially‚ the debt-to-assets
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carefully considered and established‚ usually during the strategic planning process. (Later‚ we’ll consider dimensions and concepts that are common to organizations.) Since McDonalds is a company which means it has a lot of employee who are working together to achieving a certain goal than it is considered an organization. McDonalds is the largest chain of fast food restaurants in the globe. McDonald’s restaurants are found in 119 countries around the world that serves nearly 47 million customers per
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Client: McDonalds Consultant: Jeremy Nowell Background & history: McDonalds has been a leading fast-food chain in the restaurant industry since 1955. Not only have they created some of America’s favorite pastime foods‚ but also they’ve been a leading force in creating global change with innovative additions such as drive-thru restaurants‚ college credits from their Hamburger University to chicken McNuggets and more! In 1954‚ after learning that the brothers‚ RIchard and Maurice McDonald were utilizing
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One of our group members currently holds a position at a McDonalds franchise on the Gold Coast. As a team we have collectively decided to take full advantage of this connection‚ and establish a sponsorship agreement with the Coolangatta Store. This store is one of four that the owner Michelle and Peter Orton own and run; Marina Mirage‚ Burleigh Heads‚ Coolangatta and Tweed Centro these four stores currently make up the over 780 McDonalds franchises Australia wide employing around 85‚000 people.
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British Food Journal Emerald Article: McDonald ’s: "think global‚ act local" - the marketing mix Claudio Vignali Article information: To cite this document: Claudio Vignali‚ (2001)‚"McDonald ’s: "think global‚ act local" - the marketing mix"‚ British Food Journal‚ Vol. 103 Iss: 2 pp. 97 - 111 Permanent link to this document: http://dx.doi.org/10.1108/00070700110383154 Downloaded on: 20-01-2013 References: This document contains references to 28 other documents Citations: This document
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