groups. Today the country is comprised of more than 80 ethnic groups and as many languages. (Central Intelligence Agency‚ 2006) This diversity and a major boost in tourism are appealing factors to a business with multicultural capabilities such as McDonalds. Ethiopia is almost twice the size of Texas and has an estimated population of 74 million. Addis Abab has a population of about 3 million and is the most diverse city in Ethiopia. The Amhara and the Oromo with over 65% constitute the majority of
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Introduction International Human Resource Management (IHRM) is a core aspect of HRM‚ essential for all international practitioners (CIPD‚ 2012). It is a vital concept for HR managers in multinational enterprises (MNEs). IHRM is about the world-wild management of Human resources (Brewster‚ 2002) IHRM refers to any HR professional who is working in an organisation which operates in more than one country (CIPD‚ 2012). According to Amstrong (2010‚ p.8) Internationalisation connotes an expansion
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McDonald’s vs. Wendy’s In a world that is full of low fat low-carbohydrate diets and compulsive daily exercise‚ people seem to be more conscientious with their choices of foods they consume; but the twenty- first century demands convenience where fast food restaurants incorporates ones needs for quick‚ easy‚ and ‚ inexpensive food. Sadly‚ the majority of this type of food can be a very unhealthy food choice. Fast food restaurants typically offer high fat processed foods. In defense to this stereotype
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Section: 02 Q 1: What is the difference between direct marketing and direct selling? Answer: Direct Marketing; definition‚ “The total of activities by which the seller‚ in effecting the exchange of goods and services with the buyer‚ directs efforts to a target audience using one or more media (direct selling‚ direct mail‚ telemarketing‚ direct-action advertising‚ catalogue selling‚ cable TV selling‚ etc.) for the purpose of soliciting a response by phone‚ mail or personal visit from a prospect
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A Five Stage Personal Selling Process. Stage One - Prospecting. Prospecting is all about finding prospects‚ or potential new customers. Prospects should be ’qualified‚ ’ which means that they need to be assessed to see if there is business potential‚ otherwise you could be wasting your time. In order to qualify your prospects‚ one needs to: Plan a sales approach focused upon the needs of the customer. Determine which products or services best meet their needs. In order to save time‚ rank the
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Marketingmix McDonalds Hi‚ I will now discuss the extended marketing mix of McDonalds. The extended marketing mix consists of the 4 traditional p’s supplemented by the 3 p’s according to Booms and Bitner. I will start with 4 traditional p’s. Price‚ Product‚ Place and Promotion. Price McDonalds uses the ‘Going Rate Pricing’-strategy. This means that McDonalds prices their products according to the average market price. They do this because their isn’t that much difference between their products
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• outline the stages of the decision-making process and the tasks required in each . • explain and give examples of DECISION MODLE in your company (for example: programmed and non-programmed ) • what kind of models might be more convenient for the company you study. Contrast rational‚administrative‚political and garbage can decision models. • Give 4 examples of common sources of potential bias in decisions for your company I. The stages of the decision-making process consists of eight steps: 1
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Introduction McDonald’s is the leading food service retailer. McDonalds have more than 30‚000 restaurants in 119 countries. McDonald’s manage this system based on geographic system. It is the world’s largest chain of hamburger fast food restaurants serving nearly 47 million customers daily. McDonald was one of the largest global restaurant chain at one time‚ but there are many competitors now‚ multi-brand operator like Yum Brand (KFC‚ Taco Bell‚ Pizza hut) and sandwich chain Subway. In addition
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researching‚ advertising‚ selling‚ and distributing your products or services. Hence we planned to focus on one of the best known brands worldwide‚ McDonald’s Corporation. The following executive summary presents the key marketing aspects of McDonald’s Corporation and should be read as a complement to the contents of this report. Summarized content Page No. • Key facts about the firm. • External environment forces and consumer behaviour. • The concept of Marketing mix and its various
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PIZZA HUT IN INDIA [pic] In 1958‚ Frank and Dan Carney had an idea for a great local pizza restaurant in Wichita Kansas. The small 25 seat restaurant only had room for 9 letters on the sign… the building looked like a hut… so ’Pizza Hut’ was born! Fifteen years later‚ they opened the first UK restaurant and since then they have become the biggest Pizza Company on the planet. Today Pizza Hut is one of the flagship brands of Yum! Brands‚ Inc.‚ which also has KFC‚ Taco Bell‚ A&W and Long
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