Marketing Management MKTG – 508-010 Spring 2010 Dr. Walter Kendall Submitted by Shagun Nagpal On Mar 27th 2010 Tarleton State University Abstract Marketing is a combination of activity and set of institutions that create‚ communicate deliver and exchange services that have values to society including customers and clients. (AMA‚ 2007) Marketing emerged as a technical field of study in early 19th century but it came into existence all over when Neil Borden uses the term marketing
Premium Marketing Marketing plan
1.0 Background of the Company McDonalds is one of the leading global fast food franchises in the world. McDonalds has more than 33‚000 restaurants worldwide in 119 countries. The company has 1.7 million employees (McDonalds US‚ 2011). McDonalds has more than 80% franchisee restaurants around the world. McDonalds’ C.E.O is Jim Skinner; he was elected to this post in November 2004 and has been with McDonalds for 39 years (Forbes‚ 2011). McDonalds’ has its head corporate offices at Illinois‚ Chicago
Premium
projected four year life span to breakeven on the initial investment‚ the return on investment is a very low number (-1)‚ and the net present value is currently projected as a number less than zero. Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Sales 30‚000 33000 36300 39930 43923 48315.3 savings 15000 15000 15000 15000 15000 15000 Total cash PV 45000 41284.4 48000 40400.6 51300 39613.8 54930 38916.04 58923 63315.3 PV = 45000 = 45000 (1+
Premium Net present value Cash flow Rate of return
states is McDonalds holding up to business ethics? Business ethics focuses on what constitutes right or wrong behavior in the business world and how moral and ethical principles are applied by business persons to situations that arise in their daily activities in the workplace (Ethics‚ 2006). Ethics in the Fast Food industry has been identified as one of the most important factors in a fast food business such as McDonalds. In this paper we researched whether Fast Food companies like McDonalds behave
Premium Ethics Fast food Business ethics
1. McDonald Product : value-priced ‚ fast-serviced meal 2.Mc Donald Price: my guess is Value-pricing (offering just the right combination of quality and good service at a fair price) 3. Place: Strategic location of most McDonald fast-food outlet is found in populated and easily accessible areas (e.g. retail areas‚ airports‚ busy street) or most certainly locating closely where its top 3 competitors are also doing business e.g.; Burger King‚ Subway etc.. 4. Promotion: McDonald has engaged
Premium Pricing
principles applied to the marketing of products by McDonalds and make recommendations. Marketing Concept strengths and weaknesses. Production Concept: The production concept is the process of making and distributing the products to the business outlets. Some businesses only focus on its production process rather than the distribution process. The whole production concept consists of quality control of the product‚ testing and measurement of the product. The marketing concepts strengths are that
Premium Marketing
Hi Team C‚ you presented 2 Word files‚ including a certificate of originality‚ as well as a file containing a memo of audit conclusions for the audit of the fixed asset cycle‚ and a memo on prepaid assets and other asset conclusions‚ as well as leadsheets for fixed assets and prepaid assets. Your memo contained excellent conclusions‚ including inconsistencies in the useful life of real property‚ computer equipment‚ and production equipment. You noted inconsistencies in depreciation method for various
Premium Depreciation Asset Liability
Adjusting Its Local Recipe” Discussion Questions: 1) McDonalds has a mixed global marketing strategy that combines Globalization and the ability to act local. Globalization refers to developing a marketing strategy as if the world is a single entity and to sell the same product with same promotion‚ same packaging all over the world regardless of geographic‚ demographic‚ political‚ social and cultural differences. McDonald’s global marketing strategy refers globalization in many terms but also takes
Premium Big Mac
C.S. Lewis had a life filled with many hardships‚ but these hardships developed his character. By looking at The Magician’s Nephew‚ one can see that C.S. Lewis included the themes of Christianity and childhood because of his tribulation growing up and his tremendous faith. Clive Staples Lewis‚ also known as C.S. Lewis‚ was born November 29‚ 1898 to Albert and Florence Lewis. He has an older brother named Warren. Lewis enjoyed reading the Beatrix Potter stories‚ so he also called “Jack” (“A Biography
Premium The Chronicles of Narnia C. S. Lewis Christianity
ntroduction McDonald’s is comprised of more than 30‚000 local restaurants and serves 52 million people in more than 100 countries each day[1]. The company is the largest food retailer in the world and is part of the American way of life. In order to remain competitive and an iconic American institution‚ McDonald’s has developed programs and strategies for motivating employees and teaching leadership. As a result‚ our group believes that McDonald’s presented an excellent opportunity to observe organizational
Premium