McDonald’s Chicken Burger MARKETING PLAN Hasan | Dilan | Malith | Sumeera | Buddhini | Lakna Hasan | Dilan | Malith | Sumeera | Buddhini | Lakna Executive Summary This marketing plan is made out of the Market Research done by McDonald’s R&D team about McDonald’s Chicken Burger. Under this Executive Summary‚ goals and the strategies that used to achieve those goals are shortly described. McDonald’s main goal is to ensure Quality service‚ Cleanliness and Value (QSC&V) for each & every
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Industry Analysis Assess Industry Competitive Structure Within the restaurant industry‚ the quick service restaurants (QSR) sector‚ or better known as fast-food restaurants‚ are classified as “Perfectly Competitive” along the Industry Competitive Structure below. Monopolistic Oligopolistic Suppliers Perfectly Competitive Oligopolistic Buyers Monopsonistics Characteristics of the industry that places it within a perfectly competitive environment are as follows: 1. Rivalry within
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3. Shareholders: Issued Share Capital : No of shares & par value -Rs10. 2009: 88‚81‚26‚020 2010: 96‚01‚26‚020 2011: 97‚21‚26‚020 2012: 97‚21‚26‚020 2013: 97‚21‚26‚020 Has the company issued any shares during the year? Yes in 2009‚ 2010 and 2011 How & to whom were they issued? 2009: CCPS were compulsorily converted into 91‚211‚001 Ordinary Shares of Rs. 10 each at a premium of Rs. 590 per share on 1st September‚ 2009. 2010: 1‚50‚00‚000 Ordinary Shares of ` 10/- each at a premium of ` 584/-
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Market analysis for McDonalds and KFC The long journey of the burger brand started in 1940‚ when two brothers‚ Dick and Mac McDonald opened the first McDonalds restaurant in San Bernardino‚ California. Initially‚ they owned a hotdog stand‚ but after establishing the restaurant they served around 25 items‚ which were mostly barbequed. It became a popular and profitable teen hangout. In 1948‚ the brothers closed and reopened the restaurant to sell only hamburgers‚ milkshakes and French fries. Nowadays
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McDonald’s Food Chain Case Study It was early evening and one of the 25 McDonald’s outlets in India was bustling with activity with hungry souls trooping in all the time. No matter what one ordered - a hot Maharaja Mac or an apple pie - the very best was served every time. But did anyone ever wonder as to how this US giant managed the show so perfectly? The answer seemed to lie in a brilliantly articulated food chain‚ which extended from these outlets right up to farms all across India. US-based
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number three on Gartner’s Supply Chain Top 25 List for 2012. This was recently announced at Gartner Supply Chain Executive Conference in May of this year. McDonald’s started in 1937 as a drive-in restaurant by two brothers‚ Richard and Maurice McDonald. Hamburgers were just ten cents. In 1948‚ after realizing that most of their profits came from hamburgers‚ they closed the drive-in and made it a self-serve operation. They set up their kitchen like an assembly line to ensure maximum efficiency
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ACC pgs 6 Mar_10 1pm27:Layout 1 3/6/2010 3:58 PM Page 1 Our Vision To be one of the most respected companies in India; recognised for challenging conventions and delivering on our promises. Our Values Strength Building strong and lasting relationships. Conducting everyday operations internally in true team spirit. Acting responsibly with integrity and demonstrating strength of character. We have learnt to take our core values seriously. Living our values means displaying them in
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industry in 2009 as total numbers of golfers decreased. Along with a number of other factors caused a decline in top line revenue for the golf equipment industry (Gamble‚ 2010). Complication: Due to the recession starting in 2007‚ Americans started to shift all disposable income from spending to savings‚ thus decreasing the sales of golf equipment by 5.7%. From the recession‚ the unemployment rate rose quickly as many Americans were laid off. In fact‚ between December 2007 and June 2009‚ more that
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| General Motors | N.C. Zoo | Samsonite | Customers | Yes | Yes | Yes | Products or Services | Yes | Yes | Yes | Markets | Yes | No | Yes | Technology | Yes | No | Yes | Concern for Survival‚ Growth‚ and Profitability | Yes | No | Yes | Philosophy | Yes | Yes | Yes | Self-concept | Yes | Yes | Yes | Concern for Public Image | Yes | Yes | No | Concern for Employees | Yes | No | No | | McDonald’s | Customers | We place the customer experience at the core of all we do. Our customers
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[Australian Maritime College] EXAMINATIONS FOR DEGREES AND DIPLOMAS June 2009 JEE235 Calculus of Several Variables First and Only Paper Examiner: Dr Irene Penesis Time Allowed: THREE (3) hours. Instructions: - Candidates should attempt ALL TEN (10) questions. - Total marks: 100. - In any question‚ full marks will not be awarded unless sufficient working is shown. JEE235 Calculus of Several Variables Exam 2009 -2 - Question 1 Use the Tables of Laplace transforms‚ along with the
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