September 2004 Understanding the Demographic Dividend By John Ross A fresh reason for attending to fertility dynamics has emerged—the “demographic dividend.” As fertility rates fall during the demographic transition‚ if countries act wisely before and during the transition‚ a special window opens up for faster economic growth and human development. WHAT IS THE DEMOGRAPHIC DIVIDEND? Simply stated‚ the demographic dividend occurs when a falling birth rate changes the age distribution‚1 so
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revised form 1 July 2008 Accepted 1 August 2008 Keywords: Mechanical and behavioral advertising avoidance Demographics Attitude toward advertising Polychronicity a b s t r a c t The avoidance of TV advertising categories often include either mechanical (e.g.‚ switching channels) or behavioral (e.g.‚ talking to someone). Previous research seeking to explain avoidance with demographic and attitudinal factors shows conflicting results. Our aims are: to identify from these factors any that might
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and delaying tactics. However‚ likelihood of this is fairly low as the Indian market is largeenough to accommodate more players and the incumbents in the Indian gourmet coffee industrywill be minimally affected by Starbucks’ entry.As far as the demographics are concerned‚ the majority of the Indian population is still rural(www.eiu.com) but the urbanisation is occurring at a respectable 2.4 % annually. In spite of this‚ thesheer size of the total Indian population (1.1 billion in
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Dick and Mac McDonald‚ McDonald is the longtime leader in fast food industry. It has sustained a remarkable place in industry by fast and consistent quality services‚ in starting days‚ McDonald enjoyed tremendous growth where its average annual return on equity was 25.2% between 1965 and 1991. But the company found its sales per unit slowing between 1990 and 1991. Plus growth in the quick service market was projected to only keep pace with inflation in the 1990s. Question- Why has McDonald sustained
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Age Targeting: A Marketing Point of View Chris O’Malley BUS340A Marketing for Managers Professor Valerie Charles Warner Pacific College November 12‚ 2013 Age Targeting: A Marketing Point of View Effective marketing to specific age groups can leverage brands and products to create value and lift demand based on how individuals and groups within age groups perceive that the brand or product meets or exceeds both seen on unseen expectations. I personal fall into an age category called
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come after generation x‚ this period of time is referred to as "1970’s to 1990’s" (Answers.com) but "due to the flexible nature of such demographic terms‚ two people of the same birth year can identify as either Generation X‚ Y‚ or something that follows Y‚ such as the New Silent Generation and neither is wrong" (Answere.com). Because of the nature of demographics the time someone is born does not necessarily mean they are part of that generation‚ but it is in the way some one acts. There are many
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Generation X Annotated Bibliography Generation X is getting older and with age comes market share. With Generation X moving into higher paying jobs and with little marketing directed towards them‚ there is little brand loyalty. Marketers should be aware of this new generation and how they feel they are portrayed in media. A better understanding of Generation X will result in media that is effective in reaching this market. Bunker‚ T. (1995). Don’t try to reach gen x on tv. Brandweek‚ 36
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USA Today has long been one of the nation’s leading newspapers. It started in 1982 and quickly became very popular because of its new format‚ colorful pictures and charts‚ and condensed articles. The paper targeted a different demographic than its predecessors and was able to get more people interested in newspapers than had previously been. USA today grew quickly and appealed to many different age groups because of their attention to not only the current issues but also celebrity news and a strong
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Abstract Purpose – Aims to identify the aspects of service delivery deemed most important by the users of Greek fitness centers and to examine whether their desires differ according to the type of fitness center they use as well as according to certain demographic and motivation patterns. Design/methodology/approach – The study was based on the QUESC instrument developed by Kim and Kim. A total of 346 individuals who were members of public and private fitness centers in Athens/Greece completed the questionnaires
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A Feasibility Study for a Quick-Service Restaurant in Chengdu‚ China by Hui Guo A Research Paper Submitted in Partial Fulfillment of the Requirements for the Master of Science Degree in Hospitality and Tourism Brian Bergquist ‚ Ph.D. The Graduate School University of Wisconsin-Stout June‚ 2006 The Graduate School University of Wisconsin-Stout Menomonie‚WI Author: Guo‚ Hui Title: A Feasibility Study for a Quick-Service Restaurant in Chengdu‚ China Graduate Degree/ Major: MS Hospitality
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