SOCIO-ECONOMIC PROBLEMS OF PAKISTAN Outline: •Introduction Pakistan is a resource rich country but due to incompetent politicians‚ strong generals‚ weak judiciary‚ conservative Ulemas and controlled media‚ it is facing socio-economic‚ political and religious challenges. • Problems Faced By Pakistan At The Time Of Inception From its very inception‚ Pakistan faced a large number of problems. Some of the initial difficulties were 1. Choice of Capital and Establishment of Government
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etc.. 4.Promotion: Mc Donald has engaged in many short-term incentives for consumer promotion through limited value menus‚ promotional games to promote old/new items on the menu eg; Happy Meal toys‚Big Mac Hockey Contest‚card games etc.. And McDonald focuses its ad campaigns on its overall Mc Donald experience and active life style. Promotional Strategy of McDonald’s and their Target Market McDonald’s Corporation is one of the most popular and valuable brands in the fast food industry. McDonald’s
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areas such as malls and airports. Product Strategy McDonalds is the most popular brand in the world. McDonalds has 3 good brand journalism which are surprise‚ delight and unique. Surprise builds interesting brands‚ delight is customer satisfaction and unique is that the people of the world are happy with big mac‚ French fries‚ golden arches‚ Ronald McDonald and happy meals. McDonalds builds a good image in the customers mind. The McDonalds logo is memorized in people’s minds according to a survey
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strategy to give customers a new experience and to experiment with products that may become permanent (1). As McDonald’s expands internationally‚ the local products have been created to meet consumer demands in particular markets (1). The way that McDonalds’ implements its business level strategy is through product differentiation‚ such as the company’s response to criticism and the public’s increasing desire for healthier items. They are continuing to develop healthy versions of popular menu items
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company that began with small beginnings‚ and a simple burger it now has expanded menu that includes healthy food. Currently‚ the McDonald name and its brand serves to approximately 64 million customers each day‚ in over 333‚000 local restaurants locations‚ in about 119 countries. II. Company History The McDonald name and history began in 1940 when Dick and Mac McDonald open their doors in San Bernardino‚ California to the public as “McDonald’s Barbeque Restaurant” and featured a large menu and car
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MARKTING MANAGEMENT GROUP COURSE WORK Contents: SectionⅠ Outline question-----------------------------------------------3 - 6 SectionⅡ S.H.E Chocolates Shop-------------------------------------7- 26 Section Ⅲ Contribution of group member-------------------------------27 Section Ⅳ Completed questionnaires------------------------------------28 Course
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Beck Hopelessness Scale General Information The Beck Hopelessness Scale (BHS) was developed by Aaron T. Beck and Robert A. Steer. First published in 1988 and revised in 1993‚ the BHS is a 20 item scale measuring pessimism and optimism. The instrument is designed to be self-administered‚ or verbally administered if necessary‚ to individuals between the ages of 17 and 80 years of age and takes approximately five to ten minutes for completion. Individual’s true/false answers provide evidence to
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consumer base in the fast food market. They seemed to have the market monopolized‚ however in time it’s consumer base drifted away. It would appear that Mcdonalds had become comfortable in the position it was in and put little to no emphases on product variety or quality and simply focused on the speed and convinience as the customer draw. Mcdonalds was suffering from low growth and market base as well as decreasing profits. The factors which affected this low growth and lack of profit was not only
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respondents in the 18-22 age group‚ who are mainly students‚ and even fewer respondents from the above 28 years age group who represent the working class. Importance of various parameters in fast food restaurants We asked respondents to judge McDonalds on the parameters taste of food‚ speed of service‚ cleanliness‚ ambiance and value for money‚ as to which is the most important one. The response received is represented in the pie chart below. [pic] From the survey conducted it was found
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\ The major determinants of successful Breastfeeding can be determined by the SAIB scale‚(Systematic Assessment of the Infant at breast)‚ which is a four point system in which four areas are assessed and if each goal is reached the mother will get 4 points‚ if not then she may need more education or assistance in breastfeeding. The SAIB scale is broken down into: Alignment/Positioning‚ Areola Latch-On‚ Areola Compression/Sucking‚ Audible Swallowing. There are certain criteria for each of these
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