TRADITIONAL MEDIA Mass media plays a crucial role in connecting the world of individuals. It has the ability to reach wide audiences with strong and influential messages which impact upon society. Television and Radio have been influential on people’s daily lives and routines‚ affecting the content and times that audiences watch and listen. The mass media has at least three important roles to play: to inform‚ to educate and to influence opinion. These distinctive features of traditional media have been
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What are the differences between traditional and new media? New media is a phenomenon which has changed many aspects of our everyday communication habits. But what is the importance of new media for the business and what advantages or disadvantages does it give to the PR practitioners? 1. Message spread The potential of new media to reach wider audience in a short time presents a significant advantage to the PR practitioners. The ability to share information on the social media platforms make
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An increasing emphasis on the mass media has been especially reflected in the wake of events with far-reaching impact such as the September 11 terrorist attacks and the Iraq war. This emphasis is hardly misplaced with the increasing benefits of the mass media becoming clearer day by day. Generally‚ most people assume that the mass media‚ which in today’s context can be defined as a means of communication that reaches large numbers of people via mediums such as the television‚ radio‚ newspapers and
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Why? Research about how we remember and forget gives us a clue. 01 HOW QUICKLY WE FORGET 19th century psychologist Hermann Ebbinghaus created the “Forgetting Curve” after studying how quickly he learned‚ then forgot‚ a series of three-letter trigrams. Here’s what he discovered: In the time it takes to make and drink a cup of coffee‚ you’ll forget 42% of what you learned. 42% 20 MIN 56% In about the time it takes to watch your favorite TV show‚ you’ll forget 56% of what you learned. 1 HOUR
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homes social control is anchored in the new needs which the consumer society has produced." (Marcuse‚1968:24) To what extent are we controlled by the consumer society we live in? Marita Juenamnn "People recognise themselves in their commodities; they find their soul in their automobiles‚ hi-fi sets‚ split level homes social control is anchored in the new needs which the consumer society has produced." (Marcuse‚1968:24) To what extent are we controlled by the consumer society we live
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In the last 50 years the media influence has grown exponentially with the advance of technology‚ first there was the telegraph‚ then the radio‚ the newspaper‚ magazines‚ television and now the internet. Before discussing the influence of mass media on society it is imperative to explain the three basic functions of mass media; they are providing news/information‚ entertainment and education. The first and foremost function of the media in a society is to provide news and information to the masses
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The Power of the Media The struggle for who gets what‚ when and how is largely carried out through the media. Mass communications help determine what the nation knows about politics and thus helps determine who gets what. The media is often referred to as the "fourth branch" of government because of the power they wield. The media consists of television‚ newspapers‚ magazines‚ radio‚ books‚ recordings‚ films‚ and the Internet. Television is the most powerful media format since almost every home
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habits are essentials in achieving excellent marks in school. For a student like me‚ it plays an important role in our learning process. But to give sixteen hours a day is little hard because earth rotates 24 hours a day only. It is not like that we will sit in a chair and study for the entire day. That is why I posted my daily time schedule on our wall to manage my time everyday and allot moments for studying and doing assignments. I’m trying to be more organized but honestly‚ my allotted time
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In the play How We Got On‚ the entertainment factor was a major part of the production. The dialogue‚ diction‚ and slang from the characters transported me all the way back to the 80’s. It truly felt like I was watching kids living in a different period of time. The numerous rap numbers performed and musical effects featured throughout the play made it genuinely engaging and humorous. The dancing was entertaining too‚ and matched the energetic atmosphere of the play. The pacing was never slow‚ so
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countries. I will also define the term ‘underdevelopment‚’ then explain why most African nations are affected by it. I will take the Zambian case as an example to try and explain why African countries are underdeveloped and conclude with recommendations on how this issue could be resolved. The concept ‘development’ is neither new nor old. Development is a continuously changing and dynamic concept. Since the beginning of civilization it has been taking shapes and dimensions. The nature of development as
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