THESIS ON MARKETING STRATEGY OF [pic] IFFCO-TOKIO GENERAL INSURANCE CO. LTD UNDER THE GUIDANCE OF: MR. RAJESH KANNAN Asst. Vice President Iffco-Tokio General Insurance Co. ltd. SUBMITTED BY: ABHISHEK DWIVEDI BATCH: PGP/FW‚ 2005-2007 TABLE OF CONTENTS ➢ INTRODUCTION ➢ OBJECTIVES ➢ RESEARCH METHODOLOGY ➢ LITERATURE REVIEW ➢ DATA ANALYSIS ➢ RECCOMENDATIONS ➢ CONCLUSION ➢ REFERENCES ➢ APPENDICES ➢ QUESTIONAIRE INTRODUCTION PREVAILING STATE OF INDIAN ECONOMY
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Managing strategy requires the consideration of a wide range of factors‚ which change over time. Dell Computers aims to stretch its way of business In an interview with the Financial Times in November 2003‚ Kevin Rollins‚ the CEO of Dell Computers‚ explained how he was putting his job on the line by leading a major strategic change in the company. The US company famous for selling PCs is planning a big push into consumer electronics. If things go according to plan‚ Michael Dell could
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of this article is to help Treaty Beer Company making a strategic analysis that is about the enterprise internal and external environment analysis. This analysis will out look the future environment‚ which is the basis for the development of the strategy that makes business development‚ climate change and company capability achieve dynamic balance. Organisation of Treaty Beer Company The organisation structure of Treaty Beer Company shows bad corporate governance. From the top of the owner
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THE “MEDIA” EFFECT Our society today is littered with crime‚ whether it is violent street crime or white-collar crime. There are crimes committed everyday. Some crimes go unnoticed while others do not. Those criminals that are caught will be subject to the consequences of our justice system. Along with this justice comes media attention. Media attention would be any coverage or reports on a certain crime. This can range from newspaper articles to the local news channel doing an extensive investigation
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Chapter no.8 Identifying Market Segments & Targets No. of Group members=5 From: Mallas 1- The Marketer does not create segments; the marketer’s task is to identify the segments and decide which one(s) to target. 2- (T/F) 3- A flexible market offering consist of two parts: a naked solution and discretionary options. 4- 5- (T/F) 6- 7- 8- A market segment consists of a group of customers who shares different set of needs and wants. 9- 10-
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Great Tide Pool Analysis The great tide pool passage in Steinbeck’s Cannery Row utilizes structure and synesthesia in order to make a statement about the beauty and tranquility of not only nature‚ but mankind. Sentence structure refers to the way in which a sentence is written or organized. Synesthesia is the use of sensory words or images. Throughout the entire passage‚ the sentences tend to be long and to flow very smoothly. Even when Steinbeck describes the violent aspects of nature‚ the descriptions
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“Language exerts hidden power‚ like a moon on the tides.” (Rita‚ Mae Brown) Language can be compared to the air that we breathe in every day in our lives‚ they both surround us and are important but we are not consciously aware of it at all times. However‚ language has its rules and it’s intended. Not every way of communication is a language. Language is rule-governed‚ yet it is still creative and open-ended‚ in which different people may have different perspectives on one statement. Language
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Vim bar Indian Dish Wash Category Market Snapshot • Rs 400 to 450 crores branded dishwash category • As per latest reports‚ dish care category is estimated to be around Rs. 1200‚ while the branded dishwash market is roughly 40% • The percapita consumption of this category (value terms) in India is hardly Rs 4 while in UK it is Rs 150. There is long way to go for this category • Dishwash bar category is huge: it’s more than Rs 300-crore market churning out more than 1.2 lakh tonnes a year
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China‚ they had 25% market share in 2004 where SGM only had 10%. VW’s target market was very different from GM’s. VW’s best selling sedan was the Santana which was targeted at the lower market‚ about half the price of GM’s Buick. VW’s competitive strategy was based on price‚ hence most taxi in China are VW Santana. What is GM and SAIC’s agenda in this JV GM’s agenda to enter the China market mainly has to do with the US domestic car market. The US auto market is very saturated with US citizen owned
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TRIAL BY MEDIA The courts in India play vital role in the distribution of power and rights and in the overall development of the country. The independence of each individual judge ensures that every case is decided on the basis of the law‚ the evidence and facts‚ without any improper influence. Consequently‚ judicial independence is an indispensable element of the right to due process‚ the rule of law and democracy. It is axiomatic that a judge should not act on any influence of any third party
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