Strategy
Chapter no.8 Identifying Market Segments & Targets
No. of Group members=5
From: Mallas
1- The Marketer does not create segments; the marketer’s task is to identify the segments and decide which one(s) to target. 2-
(T/F) 3- A flexible market offering consist of two parts: a naked solution and discretionary options. 4- 5- (T/F) 6- 7- 8- A market segment consists of a group of customers who shares different set of needs and wants. 9- 10- (T/F)
11- A market where all the consumers have roughly same preferences is known as homogeneous preference. 12-
(T/F)
13- 14- 15- Scattered preferences are known as Diffused Preferences. 16- 17- (T/F) 18- 19- 20- Scattered preferences are known as homogeneous Preferences. 21- 22- 23- (T/F)
24- A market where all the consumers have roughly same preferences is known as diffused preference.
25-
26- (T/F) 27- 28- 29- A flexible market offering consist of two parts: homogeneous preference and discretionary options. 30-
(T/F)
31- 32- 33- Scattered preferences are known as clustered Preferences. 34- 35- (T/F) 36- 37- 38- Undifferentiated marketing is "the marketing counterpart to standardization and mass production in manufacturing." 39- 40- 41- (T/F) 42- Many marketers believe that behavioral variable-occasions, benefits, user status, usage rate, loyalty status, buyer-readiness stage, and attitude are the best staring points for constructing market segments. 43- 44- 45- 46- (T/F) 47- A market where all the consumers have roughly same preferences is known as clustered preference. 48-
(T/F)
49- Group customers into segments based on similar needs and benefits sought by customer in solving a particular consumption problem are known as needs-based segmentation.
50- (T/F)
No. of Group members=5
From: Mallas
1- The Marketer does not create segments; the marketer’s task is to identify the segments and decide which one(s) to target. 2-
(T/F) 3- A flexible market offering consist of two parts: a naked solution and discretionary options. 4- 5- (T/F) 6- 7- 8- A market segment consists of a group of customers who shares different set of needs and wants. 9- 10- (T/F)
11- A market where all the consumers have roughly same preferences is known as homogeneous preference. 12-
(T/F)
13- 14- 15- Scattered preferences are known as Diffused Preferences. 16- 17- (T/F) 18- 19- 20- Scattered preferences are known as homogeneous Preferences. 21- 22- 23- (T/F)
24- A market where all the consumers have roughly same preferences is known as diffused preference.
25-
26- (T/F) 27- 28- 29- A flexible market offering consist of two parts: homogeneous preference and discretionary options. 30-
(T/F)
31- 32- 33- Scattered preferences are known as clustered Preferences. 34- 35- (T/F) 36- 37- 38- Undifferentiated marketing is "the marketing counterpart to standardization and mass production in manufacturing." 39- 40- 41- (T/F) 42- Many marketers believe that behavioral variable-occasions, benefits, user status, usage rate, loyalty status, buyer-readiness stage, and attitude are the best staring points for constructing market segments. 43- 44- 45- 46- (T/F) 47- A market where all the consumers have roughly same preferences is known as clustered preference. 48-
(T/F)
49- Group customers into segments based on similar needs and benefits sought by customer in solving a particular consumption problem are known as needs-based segmentation.
50- (T/F)