Himalaya Drug Company Repositioning a Herbal Bath Soap Baishalee Bhattacharjee PGP30188 Biswajit Samaddar pgp30191 B.Shashanth Kumar PGP30189 Sejal Bharathi PGP30190 Swarup Saha PGP29201 Peter Ben Netto PGP29260 Content • Summary of the Case • Problem & Purpose statement • Analysis & Findings: Functional Benefit Perception Brand Image Perception Market Communication Strategies • Recommendations Repositioning Strategy Brand Building Strategy Case Summary Decision Maker Sushil Goswami
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income from south side of country. Its ayurvedic soap medimix rose meteorically from Rs.65crore four years ago to Rs.225crore in 2003. The soaps are made manually ‚ without the use of power even the bars are cut into cakes with hand-operated hydraulic cutters. However‚ the company plans to set up a state-of-the-art unit in Goa that that will make 1‚000 cases per month and it plans to establish a supply chain to serve the northern market. Medimix is a story of a home-grown product. Everything-from
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I. Executive Summary In the wake of rising competition in the Indian Soap Industry‚ Himalaya Drug Company faced a challenge in positioning its recently launched Herbal Bath Soap—Himalaya Herbal Soap. After a gamut of successful health and wellness products‚ the Himalaya Drug Company recently entered the Soap Industry by launching Himalaya Herbal Soap. Entry into this overcrowded segment proved extremely difficult as it had to face intense completion from other established brands. Thus repositioning
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before? Bank of Baroda is a comprehensive re-branding initiative that addressed issues far beyond a new logo. Public sector organizations must change in order to be relevant to India’s increasingly youthful audiences. Similarly‚ ayurvedic soap Medimix had an extremely distinctive but unappealing packaging that did not resonate with youth. We changed it dramatically in 2006‚ not just as a cosmetic exercise but to communicate cues that the product was better. This too has been a huge success in
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[pic] ENTREPRENEURSHIP MANAGEMENT PROJECT ENTREPRENEUR: MR MAHESH THAKKAR NAME: NIKITA BAJAJ ROLL NO: 7 STD: SY BBI ACKNOWLEDGEMENT I would like to thank professor KRUPA for giving me an opportunity to learn about an ENTREPRENEUR. INDEX PARTCULARS PG NO • ABOUT THE ENTREPRENEUR 4
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Abstract Advertising is one of the key elements in building a brand personality‚ which is equally important to the marketer & consumers. Brand personality is distinct‚ non preemptible enduring and associates the brand with certain values. Brand personality acts a potent brand differentiator and offers sustainable competitive advantage. Advertising by creating or reinforcing brand’s personality enhances brand value or equity ‚ which in turn can be leveraged through brand extension. Brand
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सबसे पहले यहाँ स्पष्ट कर देना जरुरी है की यहाँ केवल जीरो तकनीकी ( zero technology ) से बनी स्वदेशी वस्तुओ के बारे में कहा जा रहा है . जैसे आचार‚ पापड़ ‚ साबुन तेल शम्पू टूथ पेस्ट आदि जिनको बनाने में कोई विशेष तकनीकी की जरुरत नहीं होती ‚ जो छोटे छोटे लघु उद्ध्योग लगा कर आम आदमी भी रोजगार कमा सकता है . अगर ये जीरो तकनीकी का सामान भी विदेशी कंपनी आ कर बना कर बचेंगे तो छोटे छोटे उद्योग बंद हो जायंगे और आम आदमी का रोजगार चला जायगा . और मुनाफे का पैसा विदेशो में चला जायगा . BE INDIAN BUY INDIAN:
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loss cream | Anti hair fall hair oil | Anti hair fall shampoo | Hair detangler and conditioner | | | | | | 2. SKIN CARE Body lotions | Face pack | Face toner | Facial cleansers | Fairness | Lip care | Moisturizers | Skin nutrients | Soaps | Soap free face washes | 3. ORAL CARE Dental cream | 4. HEALTH CARE Ayurslim capsules | Acne-n-pimple cream | Antiseptic cream | Anti-stress massage oil | Chyavanprasha | Cold balm | Footcare cream | Honey | Kajal | Muscle and joint rub |
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ng Other People’s Business Shopping for the humble bathing soap has now become an arduous task for the tiny tot’s mother. She now has to choose not just among proven national brands like Johnson & Johnson or Himalaya‚ or for that matter Wipro’s Baby Soft; time permitting‚ she has to examine the benefits of picking a Doy Kids versus a Woodwards or a Mysore Sandal baby soap‚ and carefully evaluate the pros and cons of deploying shapes such as elephant‚ lion and bear and many others that grace the
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Toilet soaps are part of the growing tribe of cleansing and beautifying products available across the country. There are scores of brands and an even greater number of variants making for a bewildering range. The Indian market has over 1100 million people living in more than 4500 towns and cities and in excess of 580‚000 villages. Products must cut through several price points and fragrances to satisfy everyone. Toilet soaps are marketed through 5 million retail stores of which 3.75 million are in
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