3/20/2014 How eBay Uses Data and Analytics to Get Closer to Its (Massive) Customer Base | MIT Sloan Management Review How eBay Uses Data and Analytics to Get Closer to Its (Massive) Customer Base Big Idea: Data & Analytics • Interview • June 25‚ 2013 • Reading Time: 11 min Neel Sundaresan (eBay)‚ Interviewed by Renee Boucher Ferguson Online auction site eBay uses data about the behavior of its millions of customers to drive analytics at every level of the organization‚ and get closer
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Case Study Analysis Paper Prepare a 1‚400 to 1‚750-word case study analysis paper based on the University of Phoenix Material‚ “Case Study for Student Analysis‚” located in Week Two of the COMM/215 [pic] page. Below is a detailed description explaining how to prepare a case study analysis paper. ____________________________________________________________ _________________ Typically written in narrative form‚ a case sets forth‚ in a factual manner‚ the events and organizational circumstances
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A Framework for Case Analysis Case analysis is a problem solving process. You are demonstrating in a systematic way how you have defined a key problem/issue‚ identified plausible‚ realistic alternatives (not necessarily limited by those suggested in the case)‚ analyzed these alternatives using common criteria‚ and finally developed a complete set of recommendations. This process challenges your organizational and communication skills as much as your analytical and quantitative skills. Step 1. Situation
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June 4‚ 2008 Case Study Analysis Summary The definition of a case study analysis is an integral part of a course in strategic management. It is used to teach students about the problems that real businesses deal with regularly. Case studies gives a detailed summary of what happened to businesses or industries over periods of time. They are extremely valuable for students because they present situations to students that they have not yet been able to experience. Cases also show theory
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A case is a text that refuses to explain itself. How do you construct a meaning for it? Start by recognizing some contextual factors that help limit and narrow the analysis. Cases are usually studied in a course.A marketing case requires you to think as a marketer‚ not a strategist or manufacturing manager. Courses are often divided into different modules or themes defined by certain types of situations and‚ often‚ concepts‚ theories‚ and practices appropriate for these situations.You can expect to
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Case Study Analysis This handout provides you with information about how to analyze a case study and write up your analysis in a professional report‚ letter‚ or memo format. Analyzing a Case Study What is a Case Study? A case study is a narrative used to help students practice real-life analysis and communication skills. It is a learning tool. It provides readers with “enough detail…to understand the nature and scope of the problem‚ and…serve as a springboard for discussion and learning” (O’Rourke
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The case study teaching method is appropriate for undergraduate‚ graduate‚ continuing legal training‚ executive education‚ and professional development courses‚ workshops‚ and seminars. Case studies are typically accompanied by teaching manuals or notes‚ which outline the basic premise of the case study‚ how it can be used within a course‚ learning objectives‚ assignment questions‚ a typical class discussion flow‚ and key takeaways. Teaching notes will often provide board plans‚ informational slides
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BUSINESS AND GOVERNANCE MANAGEMENT ACCOUNTING PROGRAM IT 2 / ISM 413 – CASE ANALYSIS FOR PREFINALS Guidelines: 1. The Case Analysis for the Prefinal Term will be done in groups‚ composition of which is the same with the group composition during the Midterm Case Analysis. 2. Because of the group’s composition‚ the case analysis will have two parts: (1) the film analysis‚ and (2) the minicase analysis. 3. In the Film Analysis‚ the group will choose between (1) Anti Trust‚ (2) Swordfish‚ and (3)
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are displayed on the users’ web pages. Amazon and eBay Amazon uses the Brokerage Model as a Virtual Marketplace and the
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Groupon Groupon‚ a new internet coupon sensation‚ was formed in Chicago to gain exposure to new businesses through discounted membership deals and has been on the rise ever since. This particular case study attempts to elaborate on the success of Groupon and how it works. The ecoupon was designed to help business owners appeal to new prospective consumers by advertising group discounts on products and services. There are a range of businesses that are advertised on the website. One can find discounts on spa
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