second part of the situation analysis will focus on the Armani perfume SWOT : we describe the main strengths‚ weaknesses‚ opportunities and threats but not all the existing points because it would be too long and uninteresting. Strengths The brand image of Armani License exploited by L’Oréal : a very good promotional support A very dense distributive network Weaknesses License exploited by L’Oréal : is there a total control of the product image ? Price : a little bit more
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Brand marketing 1. What were the strengths and weaknesses of the Intel inside campaign? Intel wanted to develop a trademark name for its processor family‚ Intel became one of the leading companies in the PC boom‚ enjoying virtually unchallenged market leadership through 1990’s where as the company as PC industry slowed in the early 2000’s. The company had different strengths and weaknesses through out there campaigns. One of the biggest strength of the company was push strategy to more
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Brand Knowledge Structure and Brand Elements What is Brand Awareness? Recognition versus recall – Brand versus situation cues Awareness depth versus breath – Brand versus situation linkages Why is brand awareness important? A necessary condition for inclusion in the set of brands being considered for purchase – A sufficient condition for choice in low-involvement decision settings – Influences the nature and strength of association – Brand Image Brand Perceptions through Associations
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Case Study: Merit Enterprise Corp March 19‚ 2013 After careful review Merit Enterprise Corp case study the pros of option 1: (assuming that JP Morgan Chase will continue to extend season credit lines and medium term loans.) First‚ it would keep Merit Enterprise as a private company. Secondly‚ Merit’s would have the right of non-disclosure. Private companies are not required to disclose details about their operations. Third‚ Merit Enterprise does not have to answer to shareholders if the stock
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of Company Gap‚ Inc. is an apparel retailer consisting of five brands: Gap‚ Banana Republic‚ Old Navy‚ Piperlime and Athleta. The Gap was founded in the early 1970’s for a period sold Levi Strauss & Co. blue jeans. Gap entered the international markets in the late 1980’s and reached the peak of its success in the 1990’s. Gap was the largest pure apparel company in the world‚ with a growing international empire and significant brand recognition for each of its companies. However Gap’s period of
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clinical psychology. http://www.exporthelp.co.za/modules/7_researching_potential/implementing/shortlist/in_market_research/techniques/motivational.html Motivation Research “represents the introduction into consumer or market research of new concepts drawn from the whole range of the social sciences‚ especially clinical psychology‚ sociology‚ and anthropology” (Gardner‚ 1959‚ p. 36). Gardner‚ B.B. (1959)‚ “The ABC of Motivation Research”‚ Business Topics‚ Vol. 7‚ pp. 35-41. Motivation
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and immediately changed its brand color to blue from red ‚ thus saving millions of dollars on advertising. Celebrities and stars often carry a lot of weightage on an individual’s decision about buying something.They symbolise their fantasy and dentify with them. If there favourite star‚ sportsman or model is promoting a product‚ they would buy it irrespective of its utility and need. Revlon is a leading cosmetic brand world wide‚ instead of one promoter‚ the brand has a promoter for each country
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Brand Loyalty In marketing‚ brand loyalty refers to a typical consumer behavior in which s/he repurchases a brand’s product with a certain level of commitment and can be seen as a repeated buying of a particular product/service or behaviors like advocating the use in the general public or people they know. Nevertheless‚ brand loyalty does not only entail repurchasing. Repurchase may be the result of several other variables like absence of good alternatives‚ situational constraints‚ or simply
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Assignment 1.3: Case Study: Merit Enterprise Corp Sara Lehn‚ chief financial officer of Merit Enterprise Corp.‚ was reviewing her presentation one last time before her upcoming meeting with the board of directors. Merit’s business had been brisk for the last two years‚ and the company’s CEO was pushing for a dramatic expansion of Merit’s production capacity. Executing the CEO’s plans would require $4 billion in capital in addition to $2 billion in excess cash that the firm had built up. Sara’s
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Answers are hi-lighted yellow. Company A’s nationally advertised brand is Brand X. Contribution to profit with Brand X is $40 per case. Company A’s re-proportioned formula is sold under a private label Brand Y. Contribution to profit with Brand Y is $30 per case. Company A’s objective is to maximize the total contribution to profit. Three constraints limit the number of cases of Brand X and Brand Y that can be produced. Constraint 1: The available units of nutrient C (n) is 30. Constraint 2:
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