20.08.2013 ACKNOWLEDGEMENT I feel fortunate to get support of numerous sources and people in making this project a remarkable success. I take this opportunity to express my profound gratitude and thank to Mr Anand Swaroop Singh HOD ( Paint Shop ) of Fiat India automobiles Ltd Ranjangaon for his valuable guidance by giving me the knowledge for transforming my ideas into reality. I would like to thank all colleagues of FIAL esp. . Mr Sandeep Sharma ( Mid Coat Area Incharge ) & Mr Laxmikant
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this end‚ a survey was conducted and the 120 questionnaires were distributed among the students of different universities and the general public. The replies have been analyzed by means of frequency distribution‚ average and chart analysis. The results of the survey analysis has shown that most of the people already shopping online and prefer to make their purchases online‚ but there are some factors such as psychological factors‚ social factors emotional factors‚ and the privacy factors which affect
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Main Aspects of Porter’s Five Forces Analysis The original competitive forces model‚ as proposed by Porter‚ identified five forces which would impact on an organization’s behaviour in a competitive market. These include the following: • The rivalry between existing sellers in the market. • The power exerted by the customers in the market. • The impact of the suppliers on the sellers. • The potential threat of new sellers entering the market. • The threat of substitute
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a gourmet coffee bean retailer and coffee equipment seller. The Starbucks name and logo came from two influences; a character named Starbuck in the classic book‚ Moby Dick‚ and a mining camp on the base of Mt. Rainier called Starbo. These two influences were combined to create Starbucks. In 1982‚ entrepreneur and current chairman‚ Howard Schultz‚ joined the company. When Schultz joined the company‚ he wanted to change the company’s focus away from in home coffee production and coffee bean retailing
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of the great retailing stories of recent history by making exceptional coffee drinks and selling dark-roasted coffee beans and coffee-making equipment that would allow customers to brew an exceptional cup of coffee at home. The Starbucks brand was regarded as one of the best known and most potent brand names in America and the company had firmly established itself as the dominant retailer‚ roaster‚ and brand of specialty coffee in North America. It already had over 1‚500 stores in North America and
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Porter five forces. Potential new entrants. The home furnishing market is a big market with many players. IKEA is one of the biggest players in the market especially in Europe. The threats of new entrants is reduced by the tremendous amount of money needed to start up a home furnishing shop. IKEA has a big advantage to other home furnishing shops‚ they don’t just sell furnish but also kitchen and home accessories. But IKEA doesn’t reach small town and villages‚ here is a change for new entrants
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Georges Obolo MKT 501 Application paper #2 (High cost consumer goods) For this assignment‚ I chose the automobile industry. This paper will focus on BMW key competitors and competitive forces using the Porter Five forces Framework. The globalization is influencing the automobile industry. Auto dealers encounter less and less restrictions to operate in overseas market. However‚ competition is rough with innovation and the increase of people’s sensibility to respect the environment limits and be
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profile target audience in relation to advertising message and media used. To study the use of advertising message in relations to media channel. We did a secondary research to get information on the background ‚target audience‚ swot analysis‚ media analysis‚ creative concept‚ creative objective‚ and tone and manner of the advertisement and the brand. 2.0 Background It was a two-month-long campaign to reinforce its product Johnson’s Body Care Oxygen Fresh Gel Lotion‚ which was launched
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Coffee Industry People usually drink coffee to stay up while awake at night‚ besides that many people rely on coffee to get their day started. According to the New England Journal of Medicine‚ “Drinking coffee can lead to a longer life”; however‚ many consumers have no idea of the impact of habits on their coffee and coffee farmers around the globe‚ ethical issues of consumers with the industry is not fair; but to coffee farmers‚ the issues are human rights violations and use of child labor
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Bass Pro Shops Outdoor World is a private retailer company that sells not only outdoor goods merchandise but also an adventurous experience to attract their customers. Bass Pro Shops provide amusements facilities and workshops for their customers to demonstrate a practical outdoor activity. Bass Pro Shops have successfully established a “destination development” system‚ which combines their merchandise with an engaging entertainment and gain revenue for approximately $1.9 billion from over 100 million
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