INTRODUCTION Company Background . AirAsia Berhad was established in 1993 and started operations on 18 November 1996. On December 2‚ 2001‚ the heavily-indebted airline was purchased by former Time Warner executive Tony Fernandes’s company Tune Air Sdn Bhd for the token sum of one ringgit. Fernandes proceeded to engineer a remarkable turnaround‚ turning a profit in 2002 and launching new routes from its hub in Kuala Lumpur International Airport at breakneck speed‚ undercutting former monopoly operator
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References: Govindarajan‚ V. and Trimble C. (2012)‚ Reverse Innovation: Create Far from Home‚ Win Everywhere‚ Harvard Business Review Press‚ Jun 19‚ 2012 Strategic Management: A Competitive Advantage Approach‚ Concepts and Cases‚ 2011‚ Fourteenth Edition‚ David‚ F.‚ Published by Pearson - Prentice Hall‚ Chapter 2‚ pg 9.
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Process Design Matrix Process Management is a group of activities that involves planning‚ monitoring and‚ results of the process. It is a skill that includes techniques‚ knowledge‚ and report and improves processes in order to meet customer service goals and requirements‚ in turn for a profit. Table 1A describes the product flow matrix. ”There are three main approaches to delivering services; they include the production-line approach‚ the self-service approach‚ and the personal-attention approach”
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Profile Honda motor company‚ Ltd was founded on 24 september 1948 in Japan. Implementing its business strategy‚ the company is constantly evolving global manufacturing network with 91 branches. Among that branch‚ Honda Vietnam has played a key part of the success of global Honda. Honda Vietnam is established in 1996 with initial capital of $ 31.2 million‚ they are a joint venture between Honda Motor Company of Japan (42%)‚ Asian Honda Motor Company of Thailand (28%) and movers and Agricultural
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Step 1. Identify the firm’s existing vision‚ mission‚ objectives‚ and strategies. Vision: Dell provides customers with super value technology. They do business with high quality‚ progressive technology‚ and the good customer system. Finally‚ they want to be have superior services and support and when the customers want to consume‚ they can easy to buy and easy to use. Mission: Dell wants to be the most successful computer company in the world and provide the best customer experience in their
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Summary Strategic Management PART A STRATEGIC ANALYSIS Lesson 1 Strategic Schools of Thought and Strategic Discourse Strategy is the long-term direction of an organisation. Strategy and marketing are alike but they have different purposes. The importance of a long-term perspective on strategy is emphasised by the three horizons framework. It suggest that every organisation should think of itself as comprising three types of business or activity‚ defined by their horizons in terms of years
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BUSINESS MANAGEMENT PROJECT: BASIC MANAGEMENT DECISION MAKING PROCESS TEACHER:ROBERT MACKENZIE Decision-making isanessentialaspectofmodernmanagement. This isafunction ofmanagement. Main task ofmanagementisareasonabledecision. Decision-making is a process of choosing a solution from available alternatives. The decision-makingisimportantbecauseitdeterminesbothmanagement actionandorganization. Adecisioncanbedefinedas"a choice made between alternative courses of action in a situation
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very successful company. (d) Which of the five strategic approaches in Chapter 1 does Apple employ? Explain your reasoning. Apple employs the broad differentiation strategy whereby designing their products so different from their rivals. Launching small‚ compactable products with operating systems which require no anti-virus protections has made it difficult for competitors to succeed further than Apple. 2. (a)Does it make good strategic sense for Apple to be a competitor in the computer
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Case Study Response 1. Computers I’ve Encountered: My laptop Parents desktop Library Computers Iphone Professors Computers Xbox Recipients of E-mails computers Before Computers existed humans were responsible for many more tasks. Files were kept with handwritten documents inside. Before computers existed we were forced to be much more organized because documentation was physical and not found in databases. Performing everyday tasks was much harder before computers I would assume
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1. What does a Porter’s Five Forces analysis reveal about the industry in which Dunkin’ Donuts and Starbuck’s compete and what are its strategic implications for Dunkin’ Donuts? Dunkin Donuts Marketing Strategy: As a result of its social media strategy which is aimed at growing and maintaining a highly engaged global community of Dunkin Donuts. Dunkin Donuts is always evaluating new social media platforms where we can engage with our fans and celebrate how they are running on Dunkin. They are recently
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