K.J.Somaiya Institute of Management Studies and Research Marketing Management Deodorant Market of India - An Overview (Main Brand Studied – Dove) Submitted to: Professor Kiran Sharma Submitted by: Sneha M Zawar PGDM (Communications) Roll no: 60 05 – August – 2012 Contents Overview of Market: 2 Market Statistics: 3 Case Study: Dove 5 History: 5 Origin: 5 Segmentation 5 Target: 6 Positioning : 6 Unique Sellng Proposition : 6 Milestones:
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Microsoft What is Microsoft? Microsoft Corporation is an American multinational software corporation headquartered in Redmond‚ Washington that develops‚ manufactures‚ licenses‚ and supports a wide range of products and services related to computing. The company was founded by Bill Gates and Paul Allen on April 4‚ 1975. Microsoft is the world’s largest software maker measured by revenues. It is also one of the world’s most valuable companies The history of Microsoft began on April 4‚ 1975‚ when
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A Financial Market can be defined as the market in which financial assets are created or transferred. As against a real transaction that involves exchange of money for real goods or services‚ a financial transaction involves creation or transfer of a financial asset. Financial Assets or Financial Instruments represents a claim to the payment of a sum of money sometime in the future and /or periodic payment in the form of interest or dividend. The primary function of a financial market is to facilitate
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Samsung India Electronics Private Limited (SIEL) is the Indian subsidiary of the US $55.2 billion Samsung Electronics Corporation (SEC) headquartered in Seoul‚ Korea. Headquartered in New Delhi‚ SAMSUNG India has widespread network of sales offices all over the country. SAMSUNG India is the hub for SAMSUNG’s South West Asia Regional operations. The South West Asia Headquarters looks after the SAMSUNG business in Nepal‚ Sri Lanka‚ Bangladesh‚ Maldives and Bhutan besides India. SAMSUNG India which commenced
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GHANA EXPORT PROMOTION COUNCIL Market Brief 2005 The Market for Cashew Nuts In India 1 THE MARKET FOR CASHEW NUTS IN INDIA A. PRODUCT DESCRIPTION This market Brief covers the Indian market for Cashew nut classified under the code below HS 080131 Cashew nuts (Fresh or dried‚ in shell) The cashew‚ Anacardium occidentale L.‚ belongs to Anacardiacea or cashew family. Other important plants of this family are the mango (Mangifera indica) and the pistachio nut (Pistacia vera). Cashew trees
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Introduction Tea is one of the most refreshing and popular beverages of the world. India is one the the largest Tea producer in the world. Indian tea is the finest quality in the world. After water tea is the most widely consumed beverage in the world. Tea is basically the dried and processed leaves of only one species of plant called camellia sinensis. Herbal teas or herbal infusions are not really teas‚ but simply dried leaves and/or flowers from various other plants and herbs. Tea manufactured
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India’s contribu*on to the rest of the world “India is the cradle of the human race‚ the birthplace of human speech‚ the mother of history‚ the grandmother of legend‚ and the great grand mother of tradi*on. Our most valuable and most construc*ve materials in the history of man are treasured up in India only” Mark Twain "India was the motherland of our race and Sanskrit the mother of Europe’s languages. India was the mother of our philosophy‚ of much of our mathema*cs
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DEMAND AND SUPPLY OF LPG IN INDIA INTRODUCTION According to the latest scenario of the Natural Gas Analysis‚ the Natural Gas market in India is expected to be the one of the fastest growing in the world during the next two decades. Among its segments LPG has made a substantial progress to become the most convenient‚ cost effective and pollution free means of fuel‚ especially in the middle class segment. LPG market in India is not at all versatile and competitive. It’s a part of the Indian
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Microsoft opens the gates: patents‚ piracy‚ and political challenges inChina 1) Microsoft has faced significant challenges‚ such as the widespread piracy of its products‚Chinese government to transfer its technology‚ host government promotion of competitorproducts‚ discriminatory procurement practices by subnational authorities in China‚ andstrong encouragement to enter into joint ventures with local firms. The risk of piracy hasbeen diminishing as China joined the World Trade Organisation and
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MARKET ENTRY MODES & STRATEGIES CONTENTS Chapter 1 Introduction to market entry Chapter 2 Market entry modes Chapter 3 Market entry strategies Chapter 4 Risks involved in market entry Chapter 5 Market analysis Chapter 6 Suitability of different market entry modes in different markets Chapter 7 Conclusion Chapter 1 Introduction to market entry A market entry strategy is the planned method of delivering goods or services to a target market
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