The forces in the marketing environment are divided into two category called microenvironment and macroenvironment. The forces in microenvironment are customers‚ competitors‚ suppliers and partners while forces in macroenvironment are economic‚ social and cultural‚ competitive‚ legal‚ political and technological. It is important for marketers to scan the environment because the forces will affect their development and to maintain successful transactions with their target customers. Cultural
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affected by westernalization- 1.Cultural forms 2. Festivals and celebrations 3.Acculturation theory 4.Impact on language 5.Impact on education 6.Impact on food habit 7.Impact on dress pattern 8.Impact on family 9. Impact on social customs and values 10. Impact on rcommunication and technology 12.Impact on film and literatureeligion 11.Impact on 13. Impact on profession related issues Positive impacts of westernization Due to globalization‚ westernization is spreading out all over the world. Westernization
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MIGRATION * the permanent or planned long-term relocation of residential place & activity space. * this contributed to the separated cultures‚ and to the diffusion of those cultures over space due to the movement of pple frm one place to another. * Migration affects national economic structures‚ determine population density & distribution patterns. They also help to alter traditional ethnic‚ linguistic and religious mixtures. * They also can stir up national debates international
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Personal factors can also affect the consumer behavior. Some of the important personal factors that influence the buying behavior are: lifestyle‚ economic situation‚ occupation‚ age‚ personality and self-concept. * Age Age and life-cycle have potential impact on the consumer buying behavior. It is obvious that the consumers change the purchase of goods and services with the passage of time. Family life-cycle consists of different stages such young singles‚ married couples‚ unmarried couples etc
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The state should monitor the actions of people within its borders if such actions pose a threat to the national security. A nation’s security is of an utmost importance to a country as it ensures the survivability of a country. It is with this reason that the government should have a right to monitor the actions of the people within its borders. This refers to individuals who engage in terrorist activities with the aim of conducting terrorist attacks in the country to instill fear in others.
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Branding the Destination The tourism industry is a remarkable industry as it has brought positive effects in terms of intercultural exchange as well as economic growth to the tourism destination (UNWTO‚ 2011). The UNTWO (2007‚ p1) defines a destination as “the place visited that is central to the decision to take the trip”. The term ‘branding’ is often encountered in marketing classes however it does apply in the tourism aspect as well. It was more than two decades ago when Pritchard and Morgan
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HNHM TOURIST DESTINATIONS TABLE OF CONTENTS: TASK 1 Introduction………………………………………………………………………………………..1 a) Compare the appeal of current leading tourist destinations with that of currently developing tourist destinations…………………………………….………2 b) Evaluate how characteristics of a tourist destination affect its appeal…3 TASK 2 a) Analyse issues that affect the popularity of tourist destinations……..4 b) Discuss the potential for responsible tourism to enhance the host community
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assessment I would be analyzing the main tourist destination and generators of the world in the terms of visitor number and income generation and also be analaysing statistics to determine tourist destination. Development and predict future development will have analyzed explanation about culture‚ social and physical features of tourist destination. Explaining how they appeal to their tourists. In this assignment I will produce a report on tourist destination of United Kingdom and compare it with China
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Destination Branding March 2010 Definitions Destination Marketing “’...destination marketing covers all the activities and processes to bring buyers and sellers together; focuses on responding to consumer demands and competitive positioning; is a continuous coordinated set of activities associated with efficient distribution of products to high potential markets; and involves making decisions about the product‚ branding‚ price‚ market segmentation‚ promotion and distribution’.” WTO (2004:
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Ethical businesses have a greater probability of being more profitable than unethical ones (Defend) Introduction The way I see it is‚ if you are running a business‚ let’s say a fortune 500 company‚ you probably employ thousands of people. If your daily operations include unethical practices then you are most definitely getting some sort of negative feedback. What I mean is‚ someone‚ somewhere is feeling like they are not being treated properly. It may be with your employees‚ your suppliers
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