BRAND PORTFOLIO METAPHORS BASED ON AAKER’S BRAND PORTFOLIO STRATEGY Kent Dahl kentd@kth.se Different Relevancein Different Contexts Proffesional World Indek/IPD‚ Guest Lecturer Master Thesis‚ Endorsed by Uggla Educational World Educational Music World Professional Music World Music World Internal& ExternalPerspectives What a weak sub‐ brand! Portfolio Roles No‚ it’s a Linchpin brand! Product Defining Roles ProductDefiningRoles
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Audience Analysis Report Malyssa Moore Speech 101 For my first question‚ “How do you feel about world hunger and how it affects our planet as a whole?”‚ most of the audience answered that it was sad. They also said if they could help change it they would. For my second question‚ “Do you wish that you could help prevent children from having malnutrition and dying from starvation?”‚ everybody in the audience answered yes to that. For my third question‚ “Do you know how many people
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formats. 47% of global respondents agreed that humorous ads resonated the most. But when I started writing this post about using humor in marketing campaigns it struck me that it hasn’t been done that often or that well by brands. It is especially true for the B2B brands. So it stands reason that the few companies that have nailed it stand out far above the crowd. What can we learn from their successful blend of comedy and sales? Cisco Tim Washer is the creator of Cisco’s ‘The Perfect Gift
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Brand extension & brand stretching The two options for doing this are usually called “brand extension” and “brand stretching”. Brand extension Brand extension is a strategy in which a firm launches a new or modified product with a well-developed image by using the established brand name in a same broad market. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello-gelatin
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Brand ambassadors Brand Ambassador is someone that represents a particular brand in a positive manner and carries the brand message out to the public. The Brand Ambassador position has become more universal as an official job because brand ambassador can help to promote the brand and where many people can discuss the brand. (Ron McDanie‚ 2009) Due to this‚ it may also help to increase the image of the products of the company. Adidas could be considered very successful by using this type of strategy
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Audience Purpose and Tone Three possible entry points into assessing an essay—and important considerations for writers as well—are the identification of the essay’s audience‚ purpose and tone. “Audience” refers to the readership the writer is writing for—as best we can tell from reading it ourselves. An essay’s intended audience could be the entire world‚ or the entire English-reading population‚ or everyone in the United States‚ or readers of the Washington Post newspaper. It could be
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Targeting Target Costing Targeting Target Costing COST MANAGEMENT AND INTER-ORGANIZATIONAL PRODUCT DEVELOPMENT OF MULTI-TECHNOLOGY PRODUCTS Martin Carlsson-Wall Dissertation for the Degree of Doctor of Philosophy‚ Ph.D. Business Administration Stockholm School of Economics 2011 Keywords: Target costing Cost management Accounting Inter-organizational accounting Management control Inter-organizational relationships Product development Inter-organizational product development Multi-technology
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Brand marketing 1. What were the strengths and weaknesses of the Intel inside campaign? Intel wanted to develop a trademark name for its processor family‚ Intel became one of the leading companies in the PC boom‚ enjoying virtually unchallenged market leadership through 1990’s where as the company as PC industry slowed in the early 2000’s. The company had different strengths and weaknesses through out there campaigns. One of the biggest strength of the company was push strategy to more
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an image of a new generation of Chinese herbal embrocation. It emphasizes on its mild clear fragrance that its competitors lack. This image is obviously designed to target a younger generation of customers who may not have otherwise tried this product that is affected by the existing traditional strong smell of other embrocation brands such as the Client’s. 1.2 Though the Client’s launch of a milder smell version (floral scented) of “Fuzai 239” (福仔239 “和興白花油 - 清幽”)‚ it cannot compete with the Zihua
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following a phased purchase of AUDI AG ’s predecessor‚ Auto Union‚ from Daimler-Benz. Volkswagen relaunched the Audi brand with the 1965 introduction of the Audi F103series. The company name is based on the surname of the founder‚ August Horch. "Horch"‚ meaning "listen"‚ becomes "Audi" when translated into Latin. The four rings of the Audi logo each represent one of four car companies that banded together to create Audi ’s predecessor company‚ Auto Union. Audi ’s slogan is Vorsprung durch Technik‚ meaning
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