STRATEGIC MARKETING PLAN AND REPOSITIONING: A TOOL FOR POLYTECHNICS TRANSFORMATION AGENDA. (A CASE STUDY OF WAZIRI UMARU FEDERAL POLYTECHNIC‚ BIRNIN KEBBI) BY ABASS‚ Abibu Oshoke DEPARTMENT OF MARKETING‚ COLLEGE OF ADMINISTRATION WAZIRI UMARU FEDERAL POLYTECHNIC‚ BIRNIN KEBBI Phone no: 08035838743 e-mail. Address: abassabibu@yahoo.com OCTOBER‚ 2011 STRATEGIC MARKETING PLAN AND REPOSITIONING: A TOOL FOR POLYTECHNICS TRANSFORMATION AGENDA. (A CASE STUDY OF WAZIRI UMARU FEDERAL POLYTECHNIC
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NCLH. NCLH is a cruise operation company‚ based in Miami‚ FL. In order to analyze the company‚ we will start by looking at the foundation of the firm‚ in order to identify the imprinting forces. Then we are going to use Greiners phase model and Mintzbergs configurations theories in order to analyze the organizational and structural changes in NCLH. Next order of business is the growth of the firm‚ where we aim to identify the vertical and horizontal integrations made in NCLH. Moreover we will look
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Drawing its origins from complexity science‚ complexity leadership theory was postulated by Marion and Uhl-Bien in 2001 (Lichtenstein‚ Uhl-Bien‚ Marion‚ Seers‚ Orton‚ & Schreiber‚ 2006). This leadership theory examines leadership practices in organizational operations and involves the study organizational leadership systems related to interaction amongst themselves‚ how such interactions maintain adaptations and how such interactions eventually influence operational outcomes. (Beyer‚ B. (2012). A
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References: Anderson‚ L.A. & Anderson‚ D. (1950) The change Leaders Roadmap: How To Navigate Your Organization’s Transformation San Francisco‚ California Johnson‚ G.‚ Scholes‚ K.‚ & Whittington‚ R. (2005).Exploring Corporate Strategy (7thed.). Jones‚ G.R. & George‚ J.M. (2003) Contemporary Management Boston : McGraw-Hill Layton‚ A.P.‚ Robinson‚ T Martin‚ J. (2005) Organisational Behaviour and Management London : Thompson Pride‚ W Senior
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anyone else? Conversely‚ allowing gays to marry would have many positive benefits to society. Due to current tax laws‚ married couples tend to pay more taxes than singles. In a 2000 article in the National Tax Journal‚ James Alm and Leslie A. Whittington‚ economist‚ known for their work on the tax effects of marriage estimated the benefits to federal income tax if same-sex marriage were legalized nationally. They determined the result would be‚ "an annual increase in federal government income taxes
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Ocean canvas) • Identify opportunities and threats from both analyses! _ • Critical Success Factors (CSF) “…those factors that are either particularly valued by customers or which provide a significant advantage in terms of cost” (Johnson‚ Whittington‚ & Scholes‚ 2012) • Opportunities and threats must be linked to CSF! _ • Strategic capability: Threshold resources and competences + Distinctive resources and competences (Essential) • Value chain and value network analysis (Essential) • Optional:
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Wiley and Sons‚ New Jersey 2 3. “Competitions”‚ 2012‚ [online]‚ accessed 04.11.2011‚ available from: www.uk.playstation.com 4 5. Henry A.‚ “Understanding Strategy Management”‚ 2008‚ Oxford University Press‚ New York 6 7. Johnson G.‚ Scholes K.‚ Whittington R.‚” Exploring Corporate Strategy ”‚ 2010‚ 8th edition‚ Pearson Education Limited‚ Harlow 8 9. Overbeck S.‚ “Supply Chain Management – a Critical Analysis”‚ 2009‚ Druck and Bindung: Books on Demand GmB H‚ Norderstedt‚ Germany 10 11. Porter M. E
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resources to achieve given ends. It can also be defined as the effective use and co-ordination of resources such as capital‚ plant‚ materials and labour in order to achieve defined objectives with maximum efficiency.(SQA 2013 P158) 1.2 Roles Mintzberg 1.2.1 The informational roles These are roles that involve receiving‚ searching for‚ acquiring and disseminating information including monitor‚ disseminator and spokesperson.(SQA 2013 P161) 2.0 Describe the value of two mechanisms that could
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Academy of Management Journal‚ Vol. 26‚ No. 1 pp. 170-177 * Lance B. Kurke and Howard E. Aldrich. (1983) Mintzberg was Right!: A Replication and Extension of the Nature of Managerial Work‚ Management Science ‚ Vol. 29‚ No. 8‚ pp. 975-984 * Luthans‚ F. (1988) Successful vs. Effective Real Managers‚ The Academy of Management Executive (1987-1989)‚ Vol. 2‚ No. 2‚ pp. 127-132 * Mintzberg‚ H. (1971) Managerial Work: Analysis from Observation‚ Management Science ‚ Vol. 18‚ No. 2‚ Application Series
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Models comparison There are many ways to analyse and design an organization. Among the famous models created in the last few decades we can mention the Porter’s Value Chain Analysis‚ the McKinsey 7s Framework‚ Galbraith’s Star Method and the Mintzberg Organisational Configurations. These models attempt to represent the companies as systems‚ with different elements and relations between them and provide tools to improve the firm performance and help it reach its purposes. The Mckinsey method
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