WINE SECTOR EXPORT MARKETING PLAN (SEMP) WINE INDUSTRY Chisinau‚ Moldova 2009 Table of Contents 1 Introduction 2 Analysis of wine sector in Moldova 2.1 Profile / characteristics: A. Market size (facts & figures) B. Market developments / trends C. Trade structure (suppliers‚ producers‚ distribution network‚ buyers) D. Perspectives sector in home country E. Legislative
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words of Bill Deutsch‚ founder and chairman of W. J. Deutsch & Sons‚ a New York-based importer‚ to his son‚ Peter. W. J. Deutsch & Sons was joint venture partner in the export and sale of the [ yellow tail ]® brand of wines from the Casella family winery in New South Wales‚ Australia. It was early February 2009. W. J. Deutsch & Sons’ wines were sold to trade intermediaries (wholesalers and distributors) with marketing and promotional support and in turn‚ offered to retailers and consumers at fair
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and food‚ this soon also became integrated into the mission and the vision of the organization. Later on in the 70’s Robert Mondavi entered into the popular premium wine segment and also bought a local co-operative winery to handle production‚ in addition to partnering with a French winery to manufacture a premium wine for the first time in America‚ the company remained stable and in its initial state till the 90’s. In 1993 finally Robert Mondavi offered a public offering to boost investments and generate
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Frog’s Leap Winery was founded in 1981 by John Williams and Larry Turley. They certified the vineyard all organic in 1989‚ and then six years later purchased the Adamson Winery in 1995. In order to further differentiate themselves as a “green” vineyard‚ they use geothermal and solar power systems‚ compost fertilizer‚ organic grapes‚ and dry farming. Products and Services Frog’s Leap offers tours and tastings‚ a variety of wines‚ the “Fellowship of the Frog” club‚ and also sustainability efforts.
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started construction of a stone winery building. He employed Chinese laborers to build limestone-lined aging tunnels for his product. In 1880‚ Frederick opened a store and a wine cellar to accommodate the sale of wine in New York. The Beringer Brothers commenced an education and marketing program to introduce Napa Valley wine to the East Coast market. Their specialty‚ even in those early years‚ was premium table wines. Beringer family members continuously owned the winery until 1971‚ when they sold
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varieties. Then‚ as consumers became more sophisticated‚ generic bulk wine sales were replaced by bottled varietals such as cabernet sauvignon‚ chardonnay‚ etc. Mid-1990 – domestic consumption stood 18.5 liters per capita. By 1996‚ more than 1‚000 wineries were establish in Australia. The largest accounted for 84% of the grape crush and 4 controlled over 75% of domestic branded sales. The number 2 company was BRL Hardy Ltd. During the 1980s and 1990s changes in the global wine industry had a major
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everyone at Stone Creek had participated in the harvest of 1999. From mid-September throughout the month of October‚ every available employee worked long hours to ensure that the grapes were picked at just the right time‚ carefully transported to the winery‚ and crushed at their peak of flavor. The result was a record harvest‚ in terms of volume‚ and the Stone sisters had every reason to be pleased after another excellent growing season. Although they were physically exhausted‚ they were also quite optimistic
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Case possible acquisition of Goundrey Wines‚ Australia as part of the strategic internationalization plan developed in 2000 felt they had to look beyond region to be a major competitor biggest wine company in Canada‚ 4th largest in North America first time they try to be international‚ first experience Global Wine Industry new world: U.S.‚ Australia‚ Chile‚ Argentina old world: France‚ Italy‚ Spain Australia leader of new world wine exporting Top 10 wine exporters accounted for 90%
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After a few minutes of vicious brawling‚ the winery was returned to a placid state by my mercenaries present there. Fortunately‚ I survived the bloody turmoil in the winery. No one dared to accuse me‚ Montresor‚ of my felony‚ for they knew they would be lunged by my mercenaries into a bog. Of course‚ Fortunato had to bribe a few dandies and princeps‚ but then again
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Executive Decision Making & Strategic Analysis Robert Mondavi and The Wine Industry‚ HBS 9-302-102 (Case 1) Post-Class Analysis Individual Assignment Student: Álvaro Toro I. Executive Summary On May 2001‚ Michael Mondavi took over the position of chairman of Robert Mondavi Company‚ as well Greg Evans assumed as CEO. They company was founded in 1966‚ and has became one of the world’s finest and most innovative winemakers‚ currently having sales for 480 millions‚ and firm’s market
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