INNOVATION STRATEGY IN A GLOBALIZING INDUSTRY: A CASE STUDY OF THE WINE INDUSTRY By Orlando-Marian Voica THESIS Submitted to School of Public Policy and Management‚ KDI in partial fulfillment of the requirements for the degree of MASTER OF BUSINESS ADMINISTRATION 2002 INNOVATION STRATEGY IN A GLOBALIZING INDUSTRY: A CASE STUDY OF THE WINE INDUSTRY By Orlando-Marian Voica THESIS Submitted to School of Public Policy and Management‚ KDI in partial fulfillment of the
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sheds (to house the farming equipment)‚ the winery building (containing storage tanks‚ aging barrels‚ and a small bottling operation)‚ and a small farmhouse with guestrooms‚ offices‚ and the requisite tasting and sales room. Exhibit 1 summarizes the major assets of the vineyard.1 1 Clemens had heard that choice vineyard land might sell for between $5‚000 and $10‚000 an acre‚ but that acreage was usually sold in units sufficient in size to constitute a winery business. She suspected that‚ in a forced
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1. EXECUTIVE SUMMARY ..5 2. BACKGROUND OF THE CASE STUDY .6 3. ANALYSIS & IMPLICATIONS OF PORTER’S FIVE COMPETITIVE PRESSURES ..7-17 3.1. The Potential Entry of New Competitors 3.2. Competitive Pressures from Substitutes Products 3.3. Bargaining Power of Buyers 3.4. Bargaining Power of Suppliers 3.5. The Rivalry among Competing Sellers 4. ANALYSIS OF THE STRATEGIC GROUP MAPPING .18-20 5. KEY SUCCESS FACTORS OF THE WINE INDUSTRY 21-23 5.1. World famous
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I. Executive summary The quality and reputation of wellington wine have a key role to play in strengthening wellington wine’s brand promise of being a vibrant and welcoming place that celebrates the good things in life. Wellington wines core brand attribute of being Australia’s home of exceptional wine and produce‚ complements other core brand attributes of un spoilt nature at close proximity‚ enterprising tradition of creativity and innovation‚ and a beautiful city and festival spirit.
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a portfolio of premium to super ultra premium wines to fill various price points and niches in domestic wine market  1981 Opus One joint venture with Baron Philippe de Rothschild  Through 1980’s and 1990’s‚ Mondavi acquires many wineries and vineyards throughout California  Mondavi develops national following  Phylloxera (vine killing insects) begin to infiltrate California vineyards  1993‚ Mondavi‚ in need of capital due to extensive acquisition expenditures
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conocimientos adquiridos en el curso. CASE The Valley Winery* Pat Waller‚ recently hired as sales manager of the San Francisco region’s chain division‚ was lamenting the problems he inherited. Despite favorable sales results for the San Francisco region‚ turnover was so severe Waller could not understand how sales increased dur¬ing the past several years. He was surprised to learn the average sales rep had been with the San Francisco division of Valley Winery for only seven months and sales force turnover
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wine traders selling directly to you. Vine online is one place for you that provide wine at a price that you have been looking. Vine Online is one of the largest self-regulating buyers of wine in New Zealand and through their networks with various wineries and traders‚ they bring you possibly the best pricing for wines in the Southern Hemisphere. You can pick wines and mix them to
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supermarkets and the capital requirements for entry were substantial for large and budget producers‚ this became a entry barrier‚ due to the difficulty to put product in supermarkets and capital requirements to start up a winery‚ on the other hand with the grape glut‚ more a more Wineries enter the market‚ this cause that the intense competition make almost impossible to establish a dominant position for big players‚ prove of this is that wine has being made in every state of U.S. To avoid this threat
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Agenda • Overview • History • Background • Mission Statement • Current strategies • Major acquisition by Vincor Vincor’s history can be followed back to 1874 with the foundation of Niagara Falls wine organization‚ established by Thomas Bright and Francis Shiriff. In 1993‚ these organizations; Cartier‚ Inniskillin and T.J. Splendid‚ consolidated together to frame Vincor. With a general piece of the overall industry of 25%‚ Vincor has immovably settled itself as Canada’s driving
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up their winery tour business. It compares the differences between a partnership and a private company. This report will compare initial capital‚ registration‚ liability‚ legal entities‚ management and control‚ taxation‚ profit and the life span of the business. All of these factors should be considered before making a recommendation at the end of the report. “Dan and Nicole are married with two teenage children. Dan has been thinking of starting his own business providing winery bus tours
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