Advertising research[edit] Main article: Advertising research Advertising research is a specialized form of research that works to improve the effectiveness and efficiency of advertising. It entails numerous forms of research which employ different methodologies. Advertising research includes pre-testing (also known as copy testing) and post-testing of ads and/or campaigns – pre-testing is done before an ad airs to gauge how well it will perform and post-testing is done after an ad airs to determine
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CREATIVE BREIF Client: Hong Kong Council On Smoking and Health (COSH) Contact: 2838 8822 enq@cosh.org.hk Product/ Service: Quit Smoking- “One in two smokers will die early” Creative: TV Commercial Date: 2012.11.06 (YY/MM/DD) Background (History): The total smoking ban was started on 1 July 2009 which was implementing all indoor areas and some outdoor areas to be smoke-free. But the people are continuous smoking and lead the harmful secondhand smoke which affects others as well. In order
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Creative accounting refers to accounting practices that deviate from (the spirit of ) standard accounting practices. They are characterized by excessive complication and the use of novel ways of characterizing income‚ assets or liabilities. Sometimes the words "innovative" or "aggressive" are used. The term is also (used more seriously and disparagingly) to refer to systematic misrepresentation of the true income and assets of business organizations. "Creative accounting" on this scale has led
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Thoughts on Obama’s Re-Election; first and foremost I will need to knowledge and use all 4 different stages of creative process. By starting out start out with using the first stage of the creative process‚ I will search for more information on other candidates running for this particle election‚ chances of winning‚ and the peoples feeling for each candidate. The second and third creative process stages can be used at the same time. So‚ I will begin to express the pros and cons of Obama being re-elected
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position? 5. In order to learn a language well‚ we should also learn about the country as well as the cultures and lifestyles of the people who speak it.To what extent do you agree or disagree? 6. Health services are the basic necessity for a person. Private companies have made the health services quite costly for ordinary individuals. Do the advantages of private health care outweigh its disadvantages? 7. Nowadays museums have become more and more important. What are the purposes of places
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Part A - Background and Business Profile of Creative Technology Ltd Creative Technology is a publicly listed‚ Singapore-based company founded in July 1981 by a Singaporean Sim Wong Hoo and is a market leader in digital entertainment products. He first set up a small shop in Singapore together with his classmates; developing and selling add on memory boards for Apple II computers and later began building Personal Computers for retail with initial start-up of $6000 from Sim’s own savings. Their
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Creative Accounting Creative accounting is a term that often implies illegal or fraudulent practices in the U.S. (Moneyterms‚ 2006). The objective of the following paragraphs is to explore some definitions of creative accounting from different perspectives‚ discuss some advantages and disadvantages of creative accounting‚ and explain a real life example of creative accounting. Through these paragraphs I hope to also touch upon some of the ethical issues involved in engaging in creative accounting
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“Creative Writing versus Technical Writing” It is often difficult to distinguish the differences and similarities between Technical Writing and Creative Writing. Writing is writing and good writing is creative writing. If we accept‚ however‚ that Technical Writing exists in its own category‚ with Creative Writing in another‚ how can we categorize creative Technical writing? One way to explore the differences and similarities between Technical Writing and Creative Writing is
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Creative Play Creative development is provided within settings through role play‚ music‚ dance and messy activities. Creativity can stem to a range of other things to‚ such as problem solving‚ knowledge and understanding of the world‚ Personal social and emotional development and physical development. When creative activities are set out for children they can gain a great deal of satisfaction and it can increase the child’s confidence and self esteem. Children do not necessarily have an end
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term of creative accounting refers to select accounting methods for the preparation of financial statement that provide the result desired by the accounting preparers. Especially when the firms are under a financial difficulty‚ the need of creativity would be very apparent because it might be difficult for parties such as auditors‚ with an oversight function‚ to report that the account preparers are doing anything wrong (Deegan‚ 2010). When the economy is moving into recession‚ the most companies
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